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With Tamara Ghandour

Feb 12, 2019

As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization.

Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead.

When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals.


If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World,
by Allen Adamson and Joel Steckel

Email Allen Adamson


BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson

BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson

The Edge: 50 Tips from Brands that Lead, by Allen Adamson

Allen Adamsons column on Forbes

Better is Killing Your Business

Thank You for Being Late: An Optimists Guide to Thriving in the Age of Accelerations, by Thomas Friedman

LaunchStreet Innovation Assessment