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Coffee with Tamara


Apr 23, 2019

It takes a certain kind of person to see opportunities where others see only gaps — the instinctual risk taker. Lucky for men all around the world, Jack Haldrup is one, and when he saw that the marketplace was missing a natural, skin-nourishing soap targeted at men, he stepped up to fill that need.

 

Just over six years ago, Jack founded Dr. Squatch Soap Co., a company that produces healthy, all natural and nourishing hygiene products targeted at the male demographic through funny branding. Today, Dr. Squatch is the top subscription-based soap company in the U.S., with over 150,000 customers and 17,000 subscribers.

 

How did Jack approach a target audience that doesn’t know what they need? In a really crowded category where there is an overwhelming number of competitors, how did Jack position his products to really stand out? The secret is really innovating at different levels, and Jack shares more about his innovations in marketing to capture their target audience at the right moment. He also reveals his approach to growth, competition, and encouraging innovation within his company, and what it takes to maintain that balance between customer feedback and vision in a way that’s innovative yet true to the brand.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Free IQE Assessment

Jack Haldrup on LinkedIn

Dr. Squatch Soap Co.

4-Hour Work Week, Tim Ferriss

Simple Numbers, Straight Talk, Big Profits, by Greg Crabtree

Dr. Squatch - Natural Soap for Men on YouTube