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With Tamara Ghandour

Sep 27, 2019

I’ve always believed that communication is critical to innovation. If you have the best ideas in the world but nobody is listening, you can’t make a difference. Steve Woodruff, a.k.a., King of Clarity, joins me to dive into how best to get your ideas heard AND the science behind why it works.


Steve Woodruff is the Founder and CEO of ClarityFuel, a company that helps individuals and teams communicate with power. His new book, Clarity Wins: Be Heard. Be Referred. helps people of all levels get their message heard above the noise. And why does clarity win? Because being able to communicate coherently is one of the things that makes or breaks whether a business succeeds.


Sometimes, we think we’re being clear, but the other person doesn’t get the message. Why? The truth is we are competing with noise. Steve explains what this noise is, and why it is so important to get people on the same page and arrive collaboratively at a shared meaning. We also dive into the Reticular Activating System (RAS) and how making your message relevant to your listener can help grab their attention. Steve shares some shortcuts to help you cut through the noise through symbolic language and simple language, and the five elements of clarity to narrow down into a micro-niche. He also has insights about how clarity improves collaboration and teamwork, and why it’s critical to position yourself as different and wonderful, rather than just better.


If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet —


Mentioned in This Episode:


Steve Woodruff


Steve Woodruff on LinkedIn


Clarity Wins: Get Heard. Get Referred., by Steve Woodruff

Steven Pinker, Harvard, “The Curse of Knowledge