Info

Inside LaunchStreet

This innovation podcast will resonate with those that recognize that being more innovative is their ticket to being indispensable and for leaders of all levels under pressure to build a culture of innovation. A blend of insightful interviews, audience questions, spotlights, and an occasional rant, your host Tamara Ghandour brings a fresh perspective to innovation. As the author of Innovation Is Everybody's Business and the creator of the Innovation Quotient Edge assessment, Tamara makes innovation accessible to all of us in this conversational style podcast.
RSS Feed
Inside LaunchStreet
2020
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: Page 1
Oct 18, 2019

There’s no denying that we live in an increasingly digital world where a lot of our communication takes place via text on screens, i.e. email. That’s why human connection is ever more important in helping us build those relationships. Steve Pacinelli has just the insights to share on how we can use videos to stand out in a cluttered inbox and rehumanize our businesses.

 

Steve Pacinelli is the Chief Marketing Officer of BombBomb, a tool that helps users create and send simple videos via email. As a Sales Manager, Vice President of Events, and the National Speaker for Realtor.com, Steve has immense experience in sales, marketing, and speaking, which he taps into to help people improve human connection. Recently, Steve co-authored the definitive guide to better business communication, Rehumanize Your Business, which explains how to dramatically improve relationships and results in your business through video.

 

What are we missing by communicating via email? It’s not just about conveying your tone to the other person, but also overcoming their current feelings at the time. Steve explains how BombBomb allows people to make email as warm and personal as a face-to-face meeting through connecting people, and rehumanizing business. We discuss how to harness video as a tool even in regular communication, and what makes video such a powerful tool to influence decisions — you can ignore text on a screen, but not a person. Steve shares some case studies of how videos help to make communication personal and human, and his tips and strategies for leveraging video to stand out and grab attention amidst all the distraction.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Innovation is Everybody's Business: How to Ignite, Scale, and Sustain Innovation for Competitive Edge, by Tamara Ghandour

BombBomb

Steve Pacinelli on LinkedIn

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience, by Ethan Beute and Stephen Pacinelli

Thinking, Fast and Slow, by Daniel Kahneman

Daniel Pink

Danny Doerksen, First BombBomb user to send 10,000 videos

Gary Vaynerchuk

0 Comments
Adding comments is not available at this time.