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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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Now displaying: July, 2017
Jul 25, 2017

Steven L. Blue is the CEO of Miller Ingenuity, and a nationally-recognized expert in transforming businesses into global powerhouses. He is also the author of American Manufacturing 2.0: What Went Wrong and How to Make It Right. We delve into how to thrive in an industry that is seeing massive change, creating a culture where innovation is infused into the heart of the people, and why you should make it your goal to solve the problems you don't even know exist.

Key Takeaways:

[2:26] Get introduced to ‘bumper sticker values’ and learn what the current problems of Uber, Wells Fargo, and United are teaching companies about values. How does the values gap get so big between the leaders and the employees?

[5:26] Innovation, creativity, and taking risks is included in most companies’ value statement, but how is it playing out in the real business world? Money, commitment, and resources must be allocated in the plan. Innovation cannot get disconnected from the rest of the organization.

[9:32] Steven’s innovation space is in the heart of the factory. This is a space to teach his employees about creativity and innovation. The entire company was taught the principles of innovation.

[13:00] How does one complete a values check? How often should companies do this?  What risks do new hires bring to the table?

[14:47] Steven shares some ideas for picking values that are right for your organization. Picking values can be a discovery process to fine tune what’s important to your customers, stakeholders and employees. Community is a very powerful value to focus on.

[18:21] How is innovation described in Steven’s company? Innovation is the major plank in the last level of the seven levels of ingenuity. Innovation means creating new opportunities and solving problems that we didn’t know existed, or have just manifested.

[20:28] You must have the foundation set up so that your people really care enough to innovate. Then, you have to hire enough people to free up your employees to spend 20 percent of their time innovating.

[22:41] What are the risks associated with freeing employees up to innovate? Learn about Steven’s Creation Station, and the payoff that it brings to his company.

[23:44] Are some values more important than others? Integrity is one of the bedrock values — that must start at the top. Steven shares a personal example about his cherry red 1968 Mustang convertible. Values must be installed from the top down.

[28:02] Drift is natural. To avoid the drift, you must give your employees reason to think about what and how they’ve been doing. Retreats are a powerful tool to provide fresh thinking and respite.The whole purpose of the retreat is to find the synapses that you’re been missing because you’ve been so busy, busy, busy.

[29:29] Find out how Steven’s participation in the Anthony Robbins Firewalk has helped him to acquire the skill of seeing problems that don’t exist yet.

[33:00] Shaking it up is a necessity! There are always two stories to tell the shareholders. Either, you go belly up, or you are successful. You must assume that things are going to get bad if you don’t change.

[36:01] Tamara shares examples of how Kodak missed the mark, by doubling down on what they know, instead of what will make them successful.

[37:19] Steven advises innovators that you have to take a risk and a chance, and that you must be persistent. Get introduced to the ‘spend and see plan’.

Connect with Steven, purchase American Manufacturing 2.0: What Went Wrong and How to Make It Right, as well as other books  at: Stevenlblue.com

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Steven L. Blue's Homepage

Miller Ingenuity

American Manufacturing 2.0: What Went Wrong and How to Make It Right,
by Steven L. Blue

Jul 18, 2017

Kellen Kautzman owns Send It Rising Internet Marketing, and manages a team of over 20 internet marketing professionals. Kellen holds a Master's degree in education, and taught for five years before transitioning into his career as an internet marketer. We delve into the secret sauce ingredients of online marketing, why you can make a huge impact with only six seconds and what everyone is doing that you shouldn’t.

 

Key Takeaways:

[1:44] Kellen relates how he went from teaching Spanish in the classroom, to living out of his car in Las Vegas, to pursuing his dream of web development.

[4:14] What poses the biggest barrier of getting buyers attention online?

[6:43] The older generation of business owners must have a paradigm shift. Owners must become a celebrity in their space by using social media and youtube. The question one always needs to ask is, “How do we connect with our tribe?”

[10:27] Listen in to learn about the huge impact of just 6 seconds. 1/8th of the population will listen to the full 30 second ad. You must seize that golden opportunity and grab the buyer’s attention in the first 6 seconds.

[13:21] Consistency bring results. Facebook retargeting keeps business in front of folks in a casual way. Find out why some people consider retargeting spooky. Knowing your tribe is key to deciding if retargeting is right for your business.

[19:20] Is it possible to get too specific in targeting? How can knowing your objective help to answer this question?

[21:00] Kellen shares some tips to engage when you are no longer getting the results you once were. First, Engage, adwords (culling) negative keyword list. Second, add call extensions to adwords on mobile but not on desktops. Call extensions are the blue phone that appears on the ad. You can touch the phone, and it will call the business.

[23:00] Kellen’s secret sauce is revealed! You don’t want to miss these ingredients.

[26:33] Exercise your basal ganglion cells in the brain by tracking Google analytics every morning with your morning routine.

[28:26] Kellen shares three styles of blogs: traditional, embedded youtube videos, and photo blogs.

[33:36] What can innovators do when the key words they use don’t exist? Think of terms that exist in the same realm and find things in the same paradigm.

[36:28] The key to successful advertising is to understand that advertising is the struggle to get attention. Innovators need to be gentle on themselves and grow in time organically, and be honest and hang on to your integrity.

Kellen’s new book, Everybody's Doing It will be released in the Fall of 2017. Read some excerpts now! Connect with Kellen here: Kellenkautzman.com

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Kellenkautzman.com

Everybody’s Doing It

Jul 11, 2017

Kathy William Chiang is VP of Business Insights at Wunderman Data Management, and the co-author of the book Monetizing Your Data: A Guide To Profit-Driving Strategies And Solutions. We dig into how too much data is a major bottleneck, how to shorten time to insights, why you can’t analyze away risk, and how to think about the two buckets of unknowns in your work.

 

Key Takeaways:

[2:08] Kathy began her journey into data analysis when she became frustrated with the inability to trace data issues to the root cause. It proved difficult to find the right metrics and framework for aggregation averaging.

[4:01] Tamara shares that often when a team is working together, it’s easy to focus on the wrong thing. Data can easily take us down the wrong rabbit hole.

[5:16] Find out how and why Kathy teamed up with co-author, Andrew Wells, to write their new book, Monetizing Your Data.

[7:33] How can you leverage data to push smart innovation forward and avoid the ‘too much’ analysis data trap?

[10:30] Kathy discusses the advantages of one-to-one marketing. It allows you to retain information on individuals as well as track real time responses and websites. It also allows you to respond to the things you feel are important. It gives you the ability to track and get under the hood of how products are working the market. This brings a richness to manage and drive innovation.

[12:27] Kathy shares with listeners how to determine which metrics to focus on.

It’s important to avoid the lens of what we want to see. Instead, have the discipline to look at why the market is reacting the way it is.

[16:37] Tamara gives two pieces of advice: First, start with the end in mind. Second, understand that you can’t analyze away risk. More data and anchors won’t lower the risk of trying something new!

[19:32] Tamara points out a powerful exercise to help define both known and unknown risk. Think through the process and learn how capturing the known and unknown risk can help you to move forward.

[24:15] Kathy shares a client experience about pulling information together and working with the different teams to harmonize and visualize the data.

[28:18] Tamara shares an experience about taking too much time to pull and create the data. This hinders innovation, because you don't have time to look at the patterns and innovate. 

[30:26] Tamara challenges us to think about what you’re spending your time doing. Set aside time to communicate insights that you can make decisions on. That’s what’s important!

[33:04] Connect with Kathy and Andrew on their website.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions, by Andrew Roman Wells and Kathy Williams Chiang

Diffusions of Innovations, by Everett M. Rogers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

Jul 4, 2017

Evan Shellshear is a commercialization and innovation expert. He has delivered cutting-edge software solutions to both Forbes 500 companies and SMEs. He is a seasoned entrepreneur with experience covering all aspects of startups and product development. He is also the bestselling author of Innovation Tools. We have a great convo about how to find opportunities to innovate in your everyday life, and what it takes to bring those ideas to market. We cover crowdsourcing, tapping hacker spaces and how processes can actually help you innovate.

 

Key Takeaways:

[1:54] Find out how Evan began his innovation journey. Evan defines innovation as a new product or service development.

[3:56] How can people dial into their intellectual curiosity? What things drive that curiosity?

[7:08] Tamara and Evan discuss the challenge of finding the amazing balance between processes and structure, versus the capacity to create and innovate. Processes are in place to remove the mistakes that we make.

[11:58] Evan discusses myths of innovation. He debunks the myth that innovation is a big mystery and only geniuses can innovate. Evan believes that innovators  possess two characteristics: First, a huge depth of personal experience in their area of expertise, Second, the ability to connect the dots. Real design-led thinking will help you for the rest of your life in innovation.

[15:50] Find out how dishabituation factors into innovation. Successful innovators notice the pain points and stop putting up with them. Find the points where you get annoyed, and fix the problem.

[19:56] Evan challenges listeners to think of the one thing that poses something that is challenging, too complex, and takes up too much time. That’s the thing you should begin exploring and innovating! Focus on your user and integrate feedback. This concept can be applied to how you approach both work and life.

[23:43] Evan suggests three easy-to-implement tools from his bestselling book, Innovation Tools.  First, tap into crowdsourcing, like Kickstarter. Let the latent expertise that exists in the world help you solve your problem. Second, use the hacker space and make a space movement to help you prototype your idea. Third, factor in behavioral innovation. How do biases affect our decisions?

[28:30] What did Evan do to win Australia’s Good Design Award and beat out Tesla Model X? Who is the real winner? The winner creates value for the consumer.  You must put the human at the center and discover what people love.

[33:23] Tamara reminds us not to assume because you do or don’t want something that other people share your opinion. Understand who your niche is, and what value you can provide.

[34:40] Product development doesn’t happen in a vacuum. Infuse marketing and sales from day one into the development. This helps to ensure buy-in, and create the lean utopia you are seeking.

[36:50] The Game of Awesome was developed in New Zealand to teach students in grades 5-8 the concepts about problem solving and creativity, with design embedded into the game. Within 24 days, the students had won the design winning award. Because it had the end user in mind from day one, they made few mistakes and capitalized on the award!

[40:04] Connect with Evan at: Linkedin and on Twitter

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Mentioned in This Episode:

EBEX

Innovation Tools, by Evan Shellshear

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