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Inside LaunchStreet

This innovation podcast will resonate with those that recognize that being more innovative is their ticket to being indispensable and for leaders of all levels under pressure to build a culture of innovation. A blend of insightful interviews, audience questions, spotlights, and an occasional rant, your host Tamara Ghandour brings a fresh perspective to innovation. As the author of Innovation Is Everybody's Business and the creator of the Innovation Quotient Edge assessment, Tamara makes innovation accessible to all of us in this conversational style podcast.
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Now displaying: 2017
Jun 27, 2017

Jay Peters is the Managing Director at Park USA, and a leading expert in the management of design and innovation. We go deep into what design management really is and how anyone can use it to bring more innovation to the table. He shares tools for leveraging design management not only to get better outcomes, but also to challenge conventional approaches to solving problems and building a brand. For brands he gives the argument for why design management is critical to their success.

 

Key Takeaways:

[2:03] Jay explains the how, what, and why of design management. Orchestration of all the multiple touch points in a consumer or design experience is essential. This ensures that the end result is an enjoyable end product for the consumer.

[4:09] Jay talks about touchpoints that innovators may sometimes miss. He mentions service. Does the design have any influence on customer service? He shares with us the effectiveness of the Apple experience of the genius bar. Be on the lookout for  outpoints that may give the customer an “ouch point” experience.

[6:35] What is the actual value that design management brings? What qualifications must the design management team possess?

[9:12] Design is rapidly moving forward due to technology. The role of UX (user experience) has been adopted to the technology industry. Globalization is also playing a big role. Jay predicts that design itself is becoming consolidated and commoditized.

[13:44] Circular design shifts how you think about what you bring to market. After the initial purchase, can you shift the innovation to service of the product? How can you continue to innovate and sell the product?

[15:31] Jay shares his belief that you cannot not have an experience. You will either have a positive or negative experience that will influence the success or failure of your product. Brand experience must be orchestrated so that the outcome is positive.

[17:02] Tamara shares her “ouch point” experience with Tough Mudder. She shares that there is a big disconnect between the experience leading up to the event and the event itself. She feels customer service is not connecting for the race day experience.

[19:06] Is innovation led by design? What department is responsible for innovation?

The first step in innovation is to understand an awareness. What does design mean for you? Next, you need to create the vision and roadmap.

[22:19] What roadblocks do businesses have to overcome? Roles and responsibilities are often a roadblock. Resources also must be prioritized and allocated.

[25:43] Design drives differentiation and creates a competitive advantage. The more elements you can design, the more sustainable design you will have.

[30:31] How does design management help in creating a culture of innovation? It’s all about people, process, tools, and training.

[33:56] Jay shares a tip to help businesses get moving forward. Design management consists of a triad: design, brand, and innovation. The question must be answered to help to nail down what aspect is driving your company.

[37:06] Tamara and Jay talk about the importance of using your own product to experience empathy.

Connect with Jay at Empowering.design

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Connect with Jay at PARK

Read Jay's Blog at Empowering Design Leaders

Jun 20, 2017

Heather Ann Havenwood, is a serial entrepreneur, and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneurs for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™,  How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys). We get into a rich conversation about what it means to go from losing everything to being a leading entrepreneur, how to get scrappy to get what you want, and how doing it like everyone else gets you nowhere.

 

Key Takeaways:

[1:57] Heather shares her experience that led her to entrepreneurship. She believes that entrepreneurship is a journey that finds you.

[4:24] How being scrappy can help you to realize opportunity and get you in the back door. (Even if it includes you being the wife of Bob, a person you have never met before.)

[7:17] Heather explains that most often you need to be at a low point to find “it.” Your opportunity will come when you realize that you are an entrepreneur, and your charge is the game of developing commerce. This is not a destination.

[12:24] How does one approach risk? It wasn’t until Heather wrote a contract allowing her to fail that she was able to  open the door to succeed. Why are so many people afraid to fail?

[16:22] Tamara shares that failure in innovation is more about figuring out what needs to be done to adjust and tweak the product. It’s a powerful tool to ask yourself, “What did I learn?” Heather views failure as feedback. The marketplace is the source to keep your eyes on for feedback. Your friends are not the market!

[20:57] Heather believes that the most important skill a successful entrepreneur can possess is strong sales copywriting or direct response marketing. You must understand human behavior and be able to get into their minds.

[25:34] Heather specializes in helping businesses understand the ups and down of the marketplace. She also is a master at product launching, and helping to get people to show up to reality (having people complete the purchase).

[28:12] Tamara believes that the marathon really begins with the sales process. Marketing is not sales. A direct response will move the consumer through the product to purchasing.

[29:40] What unique aspect drives people to buy the Squatty Potty?

 

[31:36] Innovation is essential to consumers. Go straight to the consumer. Listen in about the innovation geniusness of Poo Pourri. There are so many paths to success. Make sure you aren’t on a one-way path.

[34:47] Innovation requires you to think differently about your product and how you will bring it to market. It’s important to always be pitching and testing the validity of your product early and often.

[40:34] Why did Heather call her book, Sexy Boss?

[43:38] Heather helps clients to earn momentum, to take them from where they are in sales, and double or triple their sales. Heather works with clients that are actually making money and yearning for more clarity and focus. Arrogance is a big killer in business and innovation.

Connect with Heather at HeatherHavenwood.com

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Heather’s homepage

Buy Sexy Boss on Amazon

Jun 13, 2017

Traci Brown is the body language and persuasion expert. She’s continually asked for her expert advice, uncovering hidden secrets hiding in plain site, on NBC, CBS and Fox. Traci is a Three Time US Collegiate Cycling Champion and former member of Team USA. She is a sought-after keynote speaker and the author of four books. We chat about how to master your own body language for persuasion, and how to recognize the nonverbal cues people are giving you, regardless of what they are saying.

Key Takeaways:

[1:55] The first key in using and understanding your body language is to open your eyes and pay attention.

[2:33] Traci began winning cycling races when she figured out that by watching her competition, watch for a drop in the shoulder, hitch in the pedal, she was able to predict their next move. Mental training also was a big part to her success. This success launched her into counseling clients and finally into keynote speaking.

[5:34] In business, you should always be looking to understand how others are perceiving you. You have to pay attention. Is the big decision maker looking at you? Are they leaning forward? Are they nodding yes? Are their arms crossed in front? The mind will follow the body. Be strategic in changing their body position.

[10:28] Traci shares her personal experience at the National Speakers Association Conference pitching to the Shark Tank panel. How did watching Kevin’s body language help Traci to get him to bite at her business proposal? Find out some tips to take control of your own physiology.

[16:43] Find out what Lance Armstrong, Chris Christie, and Vladimir Putin have in common. How do you address the body language of sharks?

[18:07] Why are tiny solutions so important? The more expensive of a problem you solve, the more people will pay for the tiny solution.

[22:50] What unconscious tells do we give that we don’t even know about? The body can’t lie. While making  your sales pitch, are you shrugging your shoulders or nodding your head back and forth?

[25:49] Tamara tells her experience about a recent meeting in which body language counteracted the sales message. Traci tells why It’s important to pull more information out, so that you can gather all of the needed valuable information. We make our decisions by how the other person makes us feel.

[28:24] Is a shark the magic bullet? Who are the sharks in our lives?

[29:07] Traci and Tamara let us in on some body language tips while on stage: First, stand up straight. Second, don’t sidestep across the stage. Third, Don’t shimmy (grapevine) on the stage. Fourth, share negativity in the past and positivity in the future.

[34:00] The single most important thing to persuade is that you pay attention. We must be flexible in our communication, so that the receiver receives the intended message. Tamara shares that we need to call out the behavior that we see.

Watch Traci's 21 day language body makeover tips on you tube.

Connect with Traci on her home page.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Body Language Trainer

Jun 6, 2017

Lisa Bodell is the CEO of Futurethink and the best selling author of Kill The Company and her latest book, Why Simple Wins. She is a recognized global leader on innovation foresight and change management. We dig deep into the power of simplification in your personal and professional life, how to know the difference between mundane and mission work, and why it’s important to become your own Chief Simplicity Officer.

Key Takeaways:

[2:45] Lisa shares that her passion of simplification came from trying to solve her own problem. Ask yourself, Am I spending my time on things that are valuable? It’s not about doing more, it’s about doing better. How do you know what the ‘right things’ are?

[6:04] Lisa discusses the T-chart exercise. What you do versus what you would like to do? Honestly complete this exercise, and see what this exercise tells you about yourself.

[7:50] How can killing complexity help you to have the mindset to figure out what is the work that matters?

[8:20] Lisa explains that it’s easy to identify where corporations need help.  Find out how she identifies by using the T-chart. The left side of the chart represents the mundane, boring, and tactile. The right hand side represents visionary, emotional, and inspiring. Which side do most people identify with?

[10:06] How does complexity impact innovation? Often, there is just no time to innovate. We must simplify, so that there is space for innovation to occur.

[11:40] Tamara and Lisa discuss her recent TED Talk. Lisa believes that thinking has become a daring act. We are so addicted to doing, that we have a hard time thinking. Thinking needs to be moved to the forefront. Tamara shares her personal experience with trying to think on the job.

[15:20] What roles do technology and human nature play in simplification?  Somebody must ask the difficult questions to simplify. Courage is a requirement to operate with less.

[19:34] Tamara shares her belief that simplicity isn’t about how to become more productive. It’s about pulling away from the unnecessary complexities in our everyday lives.

[21:04] Chief Simplicity Officer requirements are: First, have courage. Second, operate like a minimalist. Third, Be results-oriented. (It’s about outcome not action). And, fourth, Stay focused.

[23:03] Lisa shares ways to shift from being action- to outcome-oriented.  She shares her experience with Sprint. You need an outrageous, audacious uncomfortable goal to work toward.

[26:45] When you simplify, the ability to innovate becomes second nature, because they have the energy and enthusiasm. The ability to get things done is the major driver of innovation.

[30:11] What is a simplification code of conduct? It’s important to take away the risk and fear, to get people to realize that some things can be eliminated.

[34:30] Lisa talks about ways she has simplified ways in her own life both at work and personally. You have to start with yourself and begin eliminating items from the left hand side of the T-chart. Pilot saying, ‘no.’

[37:25] People don’t realize the amount of complexities they are drowning in. They also don’t realize that they have the power to change these things. Begin to take control by reading Lisa’s book, Why Simplicity Wins and don’t forget to order the Toolkit.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Futurethink Homepage

Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters,
by Lisa Bodell

Why Simple Wins Toolkit, by Lisa Bodell

TEDx Talk on Simplicity

May 30, 2017

Felena Hanson is a long-time entrepreneur and marketing maven. She is the founder of Hera Hub, a spa-inspired shared workspace and community for female entrepreneurs with locations all over the world (and continuing to expand)! The business supports hundreds of freelancers, entrepreneurs, and nonprofits, in over 16 industry segments. Hera Hub was founded on the confidence that women are the future, and women will be responsible for the next wave of prosperity in the U.S. Hanson and Hera Hub have been featured in Inc. Magazine, BBC News, Forbes, and The New York Times. We chat about her entrepreneurial journey, how it takes a village to be an entrepreneur, why collaboration is key to success, and when women should think about leaning out.

Key Takeaways:

[1:07] Find out how going through three layoffs by the age thirty inspired Felena to create Hera Hub.

[4:42] Felena began looking into shared space in open, collaborative units. She found a segment of the market that had been ignored and therein opened the door for innovation.

[5:36] Felena shares that her layoffs, fire truck accident, and divorce early in life helped her to look at life in a different perspective. These experiences gave her drive and commitment to keep moving forward.

[7:40] Hera Hub was created to be a different environment, a spa-inspired space. While they are female-focused they do have a handful of men involved. Felena has infused her love of education into the business, to help educate and empower its members. It’s not just space. It’s a true community where women truly support each other.

[9:56] Is lack of women support in the innovation arena a stereotype or issue of conditioning?

[11:30] Women tend to be more collaborative than men. How can women use this as a positive outcome? Women are stronger together. A like-minded community to share with is critical. Women are naturally connectors, tribe builders.

[12:44] What are some myths and hurdles that women need to overcome, to fulfill their entrepreneurial dreams?

[14:28] Felena shares some case studies of success within Hera Hub. Be exposed to the “think tank.”

[16:53] Women-owned business are the key to the next wave of prosperity. Women inherently approach business differently. There tends to be more collaboration among women, and women are more conscious of diversity. Some research shows that women are starting businesses at twice the rate of men. Women-owned businesses tend to be more socially leaning, out of the gate.

[21:39] Felena encourages women to ‘lean out’ and launch their own dream and business and paint their own path. She shares her advice for intrapreneurs. First, ask for opportunities to innovate within the company. Second, ask yourself if can you start a business on the side and become independent.

[25:45] How can someone make the transition from fear to future? It’s different for everyone. You must believe in yourself, and surround yourself with the right people and have the support that you need.

[27:48] What is the imposter syndrome? Should you trust your instinct?

[30:18] Felena shares how you can find your tribe.

[35:15] What is servant leadership? Women are natural servant leaders because they tend to think about the collective when making decisions. It’s becoming more popular as the rise of social entrepreneurship has gotten more notice. Learn more about Hera Hub at: Herahub.com

 

If you are ready to:

■ Get buy-in from key decision makers on your next big idea

■ Be a high-impact, high-value member that ignites change

■ Foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Hera Hub Webpage

Flight Club Book

May 23, 2017

Dre Baldwin is the world’s only Work On Your Game expert. A 9-year professional basketball player, Dre teaches Mental Toughness, Self-Confidence and Self-Discipline to athletes, entrepreneurs and business professionals. Dre has appeared in national campaigns with Nike, Finishline, Wendy’s, Gatorade, Buick, Wilson Sports, STASH Investments, and DIME magazine. Dre has been blogging since 2005, and started publishing to YouTube in 2006. He has over 5,500 videos published, with daily content going out to his 120,000+ subscribers and being viewed over 40 million times. He has given 3 TED Talks and published 13 books. Dre’s Work On Your Game Podcast is ranked in iTunes Top 100 Education broadcasts. We dig deep into how to stand out in a crowded marketplace, why thinking about your competition means you are already losing and how to tap the power of the 3rd Day Rule.

Key Takeaways:

[3:14] Dre relates how making that first VHS basketball video tape was his golden ticket.  He discusses how the mental game translates in business and everyday life.

[7:35] While at an exposure camp, Dre shares how he discovered that he had to seize the opportunity that would make him stand out in the crowd. He shares the old adage, “Bloom where you are planted.”

[9:53] Tamara believes that to be successful you must possess two key attributes: First, you should be thinking about yourself. Second, you must be accountable to yourself. You must step up to succeed.
[10:34] How can I continue doing the thing I love doing while I make money? This question launched Dre from sports into entrepreneurship.

[15:00] Mental toughness, discipline and confidence are all required to achieve pro status. A professional is someone that goes out and performs, no matter what they are feeling on the inside. This is true in sports and business.

[19:29] How does one achieve mental toughness? Can everyone have it?

[21:59] Innovators always experienced pushback. Dre shares his advice for people to rise above this challenge.

[24:06] Tamara discusses that often we look at innovators and see only success. We don’t see the heartache and sacrifices that have transpired to get to the point of success.

[26:18] Get introduced to the 3rd day rule as Dre shares the analogy of joining the gym. Learn as he compares the amateurs, benchwarmers, and professionals to the business arena. It’s possible for the 3rd day to occur everyday for an entire year!

[30:58] In order to ‘flip the switch,’ and make things happen, Dre believes that you must start the day with a visual map. Define the purpose/goal. Decide what you are willing to give, and ask yourself, who do I need to be as a person?

[36:57] How can one impact the ability to stand out? Create an intersection of two things. What are you good at? Obtain the skill if you don’t have it. What do you give a damn about? Make the intersection and seize the opportunity!

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Dre’s Website

Dre’s TED Talk on Confidence

Dre’s YouTube Channel

May 16, 2017

Anthony Lambatos is the president of Footers Catering, where they aim to provide awesomeness to their clients’ events. We dig into what it takes to build and grow a business, how to overcome some of the hurdles around implementing new ideas, and how to create a team that focuses on daily improvements that lead to big innovations and a competitive advantage. We also talk about his 80/20 rule and the importance of understanding the J curve.

Key Takeaways:

[2:10] Anthony describes his vision moving forward when he took over the family business. He focuses on creating a great place to work.

[4:06] Focus on the workplace is part of the foundation. It isn’t icing on the cake, it is a crucial part of enhancing productivity. The culture truly is how the team interacts and works with each other.

[6:46] The key elements in building the culture include culture club,which is more than a party planner. They focus on committee fun, relationships, and recognition.

[9:58] It’s all about awesomeness! What does it mean in Anthony’s company?

[15:16] Andrew chimes in on how innovation has infused itself across the organization.  He motivates to activate constant improvement and big bang innovation. Our mission statement is: Love what you do, make it better everyday, and create exceptional experiences for our guests.

[15:56] Get introduced to the MIBE tribe.  Find out how team collaborations help move the awesomeness forward.

[18:14] What benefits happen when you use a cross-functional team?

[19:21] Little improvements every day can advance you to the big bang theory.

[21:00] Anthony shares his advice on creating the culture of innovation. How to get your employees invested in the company. Does the team understand why you’re in business? Why are you doing what you're doing? Are they sharing your vision and mission? You need to implement the feedback from your employees.

[23:14] Tamara shares advice about the black box that turns into the black hole of suggestions. Be willing to implement and provide a feedback loop. The team needs to be heard.

[24:39] Embrace the 80 or 90 percent solution. The idea doesn’t have to perfect to implement it. Start and try to get 80 percent success. Anthony tells about overcoming a hurdle by identifying the major problem and making a few adjustments.

[29:12] How can identifying the J-curve help you to push through and work together to find success? How can the naysayers help with identifying and solving the challenges?

[32:35] Caterers typically have a high turnover rate. Anthony is often called in to help other companies with employee maintenance and culture.

[35:25] Collaboration is the right people getting together at the right time to solve challenges. Effective collaboration is not the same as consensus.

[36:09] It’s not enough to say things once. The team core values and mission statement must be talked about in some way everyday.

[38:37] Footers is a full service catering event. We cater weddings, black tie fundraisers, new product launches. We cook all of our food on site.

Connect with Anthony Footerscatering.com

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative   ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Footerscatering.com

May 9, 2017

Kris Boesch is the CEO and Founder of Choose People, a company that transforms company cultures, increases employee happiness, and boosts the bottom-line. Her Choose People 360° Culture Audit is based on over 1000 hours of research Boesch conducted with the Industrial Organizational Psychology Department at Colorado State University. She is also the author of Culture Works: How to Create Happiness in the Workplace. Prior to Choose People, Boesch was the CEO of Exodus Moving & Storage. We go deep into why satisfied employees aren't enough, and how focusing on your culture is the difference between barely getting by, and leading your industry. We also chat about how happy employees are more productive and innovative.

Key Takeaways:

[1:36] What experiences led Kris to become an expert in workplace culture? How did simplifying help Kris to create the largest moving company in Colorado?

[4:22] Why is it important for even the un-sexy companies, those mainly out of the spotlight, to think about defining culture? What are the challenges in these companies that aren’t defining culture?

[6:53] Organizations must connect how important the team’s individual roles are to success within the company, and also connect how the success of organization makes the world a better place.

[9:00] Kris shares her experiences about her orientation meetings within her moving company. How did this powerful orientation affect her movers performance?

[9:58] What breaks should management look for to determine if the culture needs to be better? Drama, low expectations, low performance, no real energy or excitement, lack of appreciation. It’s the difference of walking into the front doors of the DMV or walking into the doors at Disney! What is the energetic force field?

[12:15] How can you turn this disunity around? The first thing that needs to happen to change the toxicity is for the leaders to own and acknowledge the problem. Oftentimes, a real apology is necessary to move forward.

[15:35] Tamara shares that she feels culture is about three things: First, it really is about accountability. Second, the message must have authenticity. Third, people must feel as if they are contributing to the greater cause.

[16:27] Kris believes in the three-pronged way of culture: people must feel like they are  known/cared about as individuals, feel as if they matter, and have a sense of feeling included.

[17:36] Kris relates a story about an employee that needed support. The employee took some time off, yet the team started feeling cheated due to the lack of support for the team. The ripple effect took a toll on the team. Kris asked the employee to step up his effort. This helped him to see his value and purpose. The team needed his contribution.

[22:14] Accountability is always a hot topic. What is the synonym of accountability? A better definition can be that you are count-on-able!

[24:11] Tamara shares a personal experience about her manager rewarding her with a gift card to her favorite restaurant. Listen as she explains how that made her feel special and needed.

[25:50] Why happiness? Leaders are in charge of creating a context in which employees can be happy! Is satisfaction enough? Or Engagement? A productive employee will be happy.

[28:18] What is my return on investment, when my company has a happy environment?

If my employee is happy, they will contribute 1.5 multiple of their salary.

[31:49] Employees that are happy make 26% fewer mistakes. Innovation requires caring. If you want your people to be innovative, you must create a positive culture. Those elephants must be called out.

[33:29]  Why should you find your “secret sauce”? How do you capture it? Why it’s important to identify the recipe of the “secret sauce.”

[35:14] The Culture Works Book and Workbook is intended to be a ‘how to guide.’  It’s designed to support teams and managers, and leaders of teams, to have the tools needed to make the culture happen.

[38:16] Kris’s moonshot goal is to help shift the national conversation. The tipping point is 14% of the population, or 17.6 million people, need to be talking about having joy in the workplace to shift to the conversation to joy in the workplace.

Connect with Kris at Choosepeople.com

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high impact, high value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Choose People Homepage

Order Kris's Culture Book and Workbook

Subscribe to Kris's weekly tips and get entered to win a free Culture Works Book and Workbook

May 2, 2017

Robert Glazer is the Founder and Managing Director, Acceleration Partners and Founder and Chairman of BrandCycle. He is the author of the new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He believes affiliate or partnership marketing should be a win-win, and is working hard to drive change in this industry. We talk about why partnership marketing can transform your business, when you should engage, and the trends in the industry that are affecting us all, big and small.

Key Takeaways:

[1:14] Affiliate marketing is when a company and a marketing partner, affiliate or publisher enter into a commission-based relationship that is paid for performance, often called cost per action, or cost on delivery. It’s a framework on how to pay partners more than it is a channel itself. Public companies, newspaper and magazine companies,, mommy bloggers can all participate. Anyone can be an affiliate.

[2:21] Why does affiliate marketing have the perception of a checkered past?  How does one define the positive relationship in this space?

[5:12] Affiliate marketing would work well for consumer online businesses if they are:  looking for leads, have more than 1 million dollars in  revenue, and have defined an endpoint that you can pay on.

[6:36] Find out how Robert compares champagne and sparkling cider to  performance partnerships with affiliate marketing. The four elements of performance partnership are:  CPA payout, transparency, partnership, real time taking/payment.

[8:31] Robert highlights the company, Tiny Prince, and shares their affiliate success.

[12:07] How do you find the right partners? It’s important to realize that partners aren’t customers, they are partners. Open communication is essential.

[14:01] Robert and Tamara talk about the predictions for the future of partner marketing. Is the demand for performance going to go up?  Get introduced to the “Uberization” of marketing.

[16:55] What role is performance partnership beginning to play in the big business players?

[18:10] Robert shares the need for transparency, and why it’s crucial in moving forward in online marketing. The kickbacks have to stop.

[20:18] Tamara shares her personal experience about interviewing PR firms, and how it’s impacted her relationships in business. Robert shares his frustration about his experience to hire within his company. Find out why he created a recruiter company to help move forward.

[24:00] Are conference booths a successful value? How do you measure the value?

[25:20] What initiates the client call to Robert? First, there’s a fast-growing brand, and they are looking to do this for the first time, and they don’t understand how. Second,  there’s a program that isn’t running well.

[27:47] Don’t give up on your idea, or someone else will make it real. Ideas aren’t worth much. It’s about acting on that idea and just not quitting. When is it time to throw in the towel?

[30:05] Robert entered an industry that had been hijacked and derailed. What made him want to put his stake in the ground and want to charge forward?

[32:43] Connect with Robert at http://www.accelerationpartners.com.

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high impact, high value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Mentioned in This Episode:

Acceleration Partners

Performance Partnership Free Introduction and Chapter 1 Download

Affiliate Grader

Brandcycle Webpage

Apr 25, 2017

Joe Carlen is steeped in entrepreneurship, with both his valuation work with entrepreneurs, and research. He has written several books, including his most recent, A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World. We dive deep into the lessons of some of the greatest entrepreneurs of our time, Steve Jobs, Elon Musk, Al Capone, and more, and how they think, and shape our world, and what they teach us about being an entrepreneur.

 

Key Takeaways:

[1:34] Joe shares his favorite definition of entrepreneurship by quoting Peter Drucker, “Entrepreneurship is the act of endowing resources with a new capacity to create wealth.” Entrepreneurship stems from a french word meaning, one who undertakes something.

[3:12] Get introduced to the term “inventpreneur.”

[5:35] Joe delves into his career path. Most of his career, he has worked with entrepreneurs providing fundraising documents, values of companies, patents and market assessments. Joe has extensive knowledge about entrepreneurship because of the many hours he has spent with entrepreneurs.

[7:00] What common thread does Joe feel that all entrepreneurs possess? Why do you need both of these two components to be successful? What role  does the “pet rock” play in execution?

[9:40] Learn how entrepreneurs impact history in both positive and negative ways. Both positive and negative consequences can have a far reaching effect in history.

[11:30] Tamara and Joe contemplate how sometimes loss of project funding can be a tremendous opportunity for a ‘mega entrepreneur’ to step in and innovate.

[12:34] Slavery, bootlegging, and illicit firearms have all negatively impacted our history. Sometimes, talented innovative entrepreneurs use their ideas that have far reaching effects.

[15:25] Is the entrepreneurial skill inherited or can it be acquired? If given the right tools, can one head in that direction? Joe explains that often the ignitor of entrepreneurship is some sort of chip on one’s shoulder, or often youth growing up facing difficult challenges.

[17:55] Why Pioneers, Profiteers, and Racketeers? In most cases, Pioneers are entrepreneurs backed by private merchants. Profiteers are only focused on profits, yet their consequences reach beyond profit. Racketeers shed a light that not all people are heroes.

[19:19] Joe shares an inspirational story about one of his books characters, Funke Opeke. She is the founder of MainOne, an underwater fiber optic company between West Africa and Europe.Listen in to find out three qualities that Funke possesses.

{21:48] The comparison of two drop-outs is presented, Bill Gates vs Steve Jobs.

[23:45] Tips for entrepreneurs success: Don’t focus on one industry, market aggressively and patent!

[27:27] Childhood memories can have a powerful effect on purchasing. Brands and products carry emotional space with people. You can tap and leverage that as an entrepreneur. Tamara and Joe reminisce about Banana Boat.

[30:04] What makes the everyday entrepreneur tick and keep going?

[32:52] How does one pass the litmus test of entrepreneurship?

[34:42] Some large companies are being forced to adapt and think like entrepreneurs.  Listen in to find out what is driving this change.

[36:26] Tamara and Joe engage in the question, is it easier today to be involved in entrepreneuring?

[38:45] Connect with Joe at Value-guards.com.

 

If you are ready to:

Apr 18, 2017

Maureen Berkner Boyt is the founder of The Movie Exchange, a training and mentoring organization for companies who want to develop, promote and retain women and create an inclusive workplace. We delve into why diversity and inclusion are a must-have strategy, and how it leads to business success. We also talk about how our own unconscious bias hinders innovation, and how to overcome those biases.

 

Key Takeaways:

[1:58] Why should we care about diversity and inclusion in business? Learn how avoiding pale, male, and stale can provide many profitable benefits to your business team including a higher team IQ and a greater number of business patents.

[3:00] Diversity in your business is really just common sense. If we are examining projects looking at lots of different angles, the outcome is simply going to be better.

[4:40] Why do businesses so often end up with team players that look exactly alike?  What is unconscious bias?

[6:26] Tamara and Maureen share experiences about unconscious bias including a man and a woman switching email addresses to test the theory of unconscious bias.

[9:15] How does a team leader begin to interrupt the bias? Is acknowledging that the bias exists enough?

[12:40] Three powerful tools are shared for women to have a more inclusive voice: One, the secret sauce everyone must have is a sponsor. Two, the “like me bias” must be identified. Three, teams must talk about the implication of sex.

[15:20] What are the rules of inclusive teams?

[18:58] Women must simply learn to say thank you!

[21:00] Leaders need to start ‘reaching down,’ and taking a second look for talent already on the team, and then sometimes providing that extra little push of encouragement for women to fully feel ready to participate.

[22:26] Do the “millennials” have more or less unconscious bias? The results may surprise you.

[24:44] What is the first step a business should take to begin to remove the bias?

[27:18] When a business gets inclusiveness right, it's both a strategic competitive advantage and a strategic imperative.

[28:13] Find out why “shrink it and pink it,” just isn’t enough in the innovation marketplace.

[30:30] Get introduced to “naive realism” as Tamara shares a personal experience from early in her career.

[32:07] Learn about two successful businesses that are getting diversity right!  Listen to how they have achieved success and incredibly fast growth.

[34:22] Tamara and Maureen discuss actually going beyond the idea of, and into the implementation of busting up unconscious bias.

[37:18] Why should every strategic map include diversity and overcoming unconscious bias?  Why must it be measured and held accountable, to avoid sheer insanity?

[39:10] Hook up with Maureen at mo@moxieexchange.com

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...
  • Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Apr 11, 2017

Deb Gabor is a brand dominatrix, the author of the book, Branding is Sex, and founder of SOL Marketing. She has worked with big name clients, ranging from Microsoft and NBC Universal, to digital brands like Allrecipes. We dig deep into why branding is like sex, why getting your customers laid is essential to business success, and the three questions every brand must answer.

 

Key Takeaways:

[1:20] How did Deb become a brand dominatrix?

[2:55] Why is it important to have laser sharp focus on honoring your brand?

[7:15] You cannot separate what you do and how you deliver it, from how you show up as a brand. It all goes together.

[8:50] How do you create a brand that withstands the sands of time?

[11:45] How do you differentiate if your product is exactly the same as your competitors?

[15:20] What are some of the fatal mistakes brands make?

[19:40] How do you discover your ideal client, and create irrational loyalty?

[26:15] How do you market to your ideal customer effectively?

[32:10] You have to make your target audience feel like a hero.

[33:25] How is branding like sex?

[36:55] How do the best brands help get their customers laid?

[40:45] What are the three essential questions every brand must be able to answer?

[45:15] To be a good brand, you have to constantly put yourself through the ‘BS test.’

[50:40] When should you be branding? Always and often.

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Mentioned in This Episode:

SOL Marketing
Branding Is Sex
Connect with Deb on Twitter
Connect with Deb on Facebook
Connect with Deb on Linked In

 

Apr 4, 2017

Peggy Caruso is the owner of Life Coaching and Beyond, a certified Executive and Personal Development Coach, Advanced Relaxation Therapist, and NLP (Neuro Linguistics Programming) Master Practitioner. She is the author of a series of books, called Revolutionize. Her latest book, Revolutionize Your Corporate Life, can be found across the globe. We dug deep into how to tap the power of your intuition, meditation, and NLP to become a more decisive leader, and how all of that helps you to be more innovative and entrepreneurial in your work and life.

Key Takeaways:

[1:30] A lot of people don’t understand what leadership is, but this can be remedied by teaching our children success principles.

[2:50] Important entrepreneurial skills include creating a relaxing environment, replacing negatives with positives and sometimes being a follower.

[3:20] How can parents teach their children entrepreneurial skills?

[4:20] Peggy encourages innovators to “burn the boats.” Take a leap of faith and don’t look back.

[5:56] How are relaxation techniques beneficial for business?

[9:51] A powerful leader is a decisive leader.

[10:42] How can someone develop their intuition?

[11:58] How can failure be a good thing?

[13:45] There is a solution to every problem.

[14:34] What is a “mastermind” group, and how does it work in the corporate world, as opposed to how it works for an entrepreneur?

[17:30] How does being a decisive leader help encourage innovation?

[19:13] Peggy believes that you really can trust your intuition.

[21:03] Neuro Linguistic Programming identifies behaviors that need to be changed, and then changes them.

[22:20] How can NLP help someone accomplish their goals?

[23:10] It can be challenging to identify limiting behaviors.

[24:31] Connect with Peggy on her website, or find her books on any online bookstore.

[24:43] Peggy is using the revenue from her books to start an orphanage.

[25:22] When you are ready to take your game to the next level, visit GoToLaunchStreet.com, the number one online education platform and resource for innovators looking to get measurable results.

Mentioned in This Episode:

Revolutionize Your Corporate Life: A Simple Guide to Leadership, Balance and Success in Your Business, by Peggy Caruso

Go To Launch Street

Mar 28, 2017

Paul Sloane is a leading innovation thought leader and keynote speaker. He is the author of 25 books, including his most recent, Think Like An Innovator. He advises a range of organizations with thought provoking puzzles and lateral thinking techniques through keynotes, workshops and his books. We talk about why being innovative is a must-have in today's marketplace, how to solve tomorrow's challenges, and leveraging lateral thinking to overcome your big obstacles.

 

Key Takeaways:

[1:40] How does one differentiate between creativity and innovation? Learn why it’s difficult to experience innovation without, ‘cutting some people some slack.’

[4:15] The enemies of innovation are: business, complacency, and bureaucracy. Learn the steps to begin chipping away at these enemies.

[8:14] Paul introduces us to ‘lateral thinking,’ and shares examples of why this kind of thinking is so important for innovators. Get introduced to America’s first supermarket, the King Cullen Store in New Jersey.

[10:45] Tamara and Paul brainstorm the critical element of checking assumptions. Tamara shares the success story of innovator, Ben Parsons, founder of Infinite Monkey Theorem.

[14:07] How did a Scottish bacteriologist use lateral thinking, and teach us that we must be prepared for accidents and receptive to strange occurrences? The unexpected is something we should welcome and examine. The innovator must be endlessly curious.

[16:11] Replacing the analytical with emotions is a powerful tool in innovation.

[18:20] Tamara shares her feelings regarding indifference. Paul shares an experience about the launch of a popular TV show. Because the show brought out strong emotions in the audience, it has become a success.

[21:05] How important is innovation in today’s workforce? Find out how to stay one step ahead of the robot!

[22:54] Paul introduces us to his new book, Think Like an Innovator. The book contains 76 examples of great innovators, and how they approached problems differently. Find out many things you can apply on your journey of innovation.

[25:46] How did Paul decide which innovators to highlight in his book? Learn the story of Gustave Eiffel. How can introducing your innovation as a trial or pilot sometimes open the door?

[29:26] What is the acid test for innovators?

[30:22] Find out what game Paul plays in his spare time.

 

Mentioned in This Episode:

Paul's webpage

Tweet Paul

Think Like an Innovator

Paul's lateral puzzles

Mar 21, 2017

Jonathon Perrelli is the inventor of LifeFuels, and the co-creator of the document and the following entrepreneur courses, Startupland. He advises and has invested in dozens of startups, and often speaks about startups, entrepreneurships, and financing. We delve into what it takes to launch a disruptive invention, how you sometimes have to kill your own ideas, and how to balance work and life.

 

Key Takeaways:

[3:48] What inspired Jonathan to create the LifeFuels Smart Nutrition Bottle?

[6:03] Jonathon and Tamara discuss the importance of timing, and that it’s not necessary to reinvent the wheel. Jonathan shares some suggestions to validate timing to see if your innovation is viable.

[10:54] Find out what makes LifeFuels different than other premium water bottles.

[13:18] LifeFuels bottles help to solve two problems: the ability to take pills, and promotes changing our behavior to fuel our body with what it needs.

[16:44] Find out some obstacles Jonathon and team overcame in their pursuit of developing Lifefuels. How did “killing” the first prototype end up being better in the end?

[21:19] Jonathon shares why innovators need the help of others, and why it really isn’t a good thing to try to innovate by yourself. He believes that the experience of others is priceless.

[24:22] What is the best way to go about educating your market?

[26:38] Why was the Startupland Documentary created?  Find out how you can have the Startupland experience, by enrolling in the Virginia Tech iScholars program.

Startupland-educational-series.thinkific.com/courses/iScholars.

[31:56] Jonathon and team tackled many learning opportunities as they embarked on Startupland, such as creating their own soundtrack, digital animations, and capitalization tables.

[33:16] Jonathon shares two valuable pieces of advice: First, his belief that success is measured by the amount of freedom that exists in his business; Second, the importance of having a peer group that you can collaborate with, and escape that feeling of being alone.

[38:07] Find out who Jonathon turns to, for words of wisdom and inspiration.

[42:18]  Tamara and Jonathon discuss why the “it takes a village” approach is superior to the “lone inventor in the garage” approach.

 

Mentioned in This Episode:

LifeFuels—Find Your Fuel

Startupland TV

The Startupland Experience-Virginia Tech iScholars

Mar 14, 2017

Philip Winter is the Co-Founder & CEO of Nebia, currently reinventing the way people shower. Nebia is a San Francisco-based startup that has built a new shower system based on a better experience and unprecedented water savings. The company is backed by leading investors in Silicon Valley, including Y-Combinator. Nebia raised over $3M in a crowdfunding campaign on Kickstarter and last month started shipping the product to its early customers.

 

Key Takeaways:

[1:24] Was Philip in the shower when the aha moment of reinventing a shower came to him?  How was Philip inspired to begin his journey of creating Nebia?

[3:25]  Philip’s thought process shifted from focusing mainly on water scarcity and sanitation to focusing on the bigger picture of how people’s interaction with water impact our day-to-day lives.

[6:55] Philip and Tamara discuss how innovators can market the business and not just the product. What are some tips to ensuring that innovation carries on after production?

[9:00] Ideas are explored as to why hasn’t anyone else reinvented the shower. Industry standard, regulation and challenges of thermofluids is discussed.

[11:30] Why is Phillip’s shower so innovative? Listen in to find out how the product can be both environmentally smart and provide a better showering experience.

[12:44] Phillip shares a key lesson he has learned along his journey. His job as CEO/ Co-founder, really evolves every six months in a meaningful way. He stresses that innovators have to be open and accept change. There really is no manual or playbook.  YOU are the one creating the book.

[15:13] What is Philip’s plan for staying ahead of the game?

[17:00] What is the vision of Nebia after showers?

[18:10] Philip tells a personal experience about an unexpected setback. Listen to how he overcame this challenge and sought out the expertise of Gabe, a thermofluids mechanical engineer.

[21:47] How important is the community connection for innoventors?  Find out what you must do to let serendipity happen.

[24:50] Philip gives some valuable advice for people attempting to disrupt a category or break into a stale industry. First, create and use every opportunity to talk to openminded people. Second, listen to your intuition. And, third, narrow your idea down to 2 or 3 ideas that really matter to people.

[27:27] Visit the Bay area and experience a Nebia shower. Just be sure to contact Philip first at philip@Nebia.com. To learn more about Nebia, visit Nebia's webpage.

 

Mentioned in This Episode:

Let My People Go Surfing, by Yvon Chouinard

Nebia's Webpage

Mar 7, 2017

Kirsten Birkeland is the founder of PrepTalk Coaching, and is a top coach to C-suite, executives, and Ted speakers. We dive into the big mistakes many of us make, that minimize our ideas, how to communicate with clarity and power, and what communication for success really looks like.

 

Key Takeaways:

[:25] Host Tamara Kleinberg opens the show by sharing her belief that half of the battle for innovators is coming up with ideas; the other half is getting people to listen to you and buy into your ideas. Tamara introduces today’s guest, Kirsten Birkland.

[1:53] Learn how Kirsten became a communication expert, and what her main focus is, when working with her clients.

[3:04] Kirsten shares two powerful tips for what doesn’t work successfully when communicating. First, we don’t have to say everything we know. Second, say the most important thing that the audience needs to know. Learn how to figure out what to say versus what needs to be said.

[4:06] Get introduced to the 80/20 rule as it applies to communication. 20 percent of the content needs to create 80 percent of the influence. Ask yourself, “What is it among my 20 percent that my audience is going to actually feel?

[5:40] How do you grab people by the brain?

[7:22] Natural styles of communicating are discussed. Do you tend to communicate using the professor style? Or the high energy/bubbly style? Whatever your style, the most powerful tool you can use is to BE YOURSELF! Never dampen the goodness that is you.

[10:47] When a communication breakdown occurs, people haven’t taken the time to go into the three layers of WHY. Explore these layers and come to better understand your audience.

[12:24] Think of one or two things that you think the audience may not know, and ask yourself, why don’t they know this? Focus your message on what you think they need to know.

[14:50] Kirsten gives advice for successful communication between small groups or one-on-one communication. She introduces her idea of a “flagging phrase,” and the “flight plan.” It’s important to understand what your takeoff looks like, understand what your 20 percent focus is, in the air, and understand your landing.

[18:32] It’s challenging to present innovative ideas, because it's all about possibilities.  The “flight plan” helps you to focus on the 20 percent.

[19:34] How can you deliver a successful address in front of an audience? Learn some tactics/strategies to make you shine on the stage. Authenticity is key. Never go into a “mode” on stage.

[22:21] Hear about two successful communication outcomes for Kirsten’s clients.

[25:51] Is confidence half the battle? Is it healthy to be nervous before speaking? Kirsten tell us the key to success, and how each of us can begin our journey to being a more effective communicator.

[28:53] How are all speakers like Michael Phelps? What can we learn from him?

[29:42] Innovators can find power through articulating in a way that makes the audience ”feel the idea,” rather than, “think it.” Indifference is the greatest enemy of innovation, the biggest barrier to success.

[31:44] Kirsten’s clients all need to have one thing in common. Find out the process involved when working with Kirsten.

[34:31] Connect with Kirsten at Kirsten Birkeland's PrepTalk Coaching Website to get started today.

 

Mentioned in This Episode:

Kirsten Birkeland's PrepTalk Coaching Website

Made to Stick authored by Chip and Dan Heath

Feb 28, 2017

Chris Chopyak is the founder of ArloSoul, a global consulting firm that uses visual innovation and strategy to create inspired growth. She is also author of Picture Your Business Strategy. Chris and I cover everything from the power of drawing on ideation and team buy-in to how to leverage visual strategy in your day to day business. She also shares why visual work tends to avoid the pitfalls of miscommunication and bad assumptions.

Questions Answered in this Episode:

How did you become an expert in visual strategy?

What does “inspires growth through visual strategy” mean?

What problems do you help solve as a visual strategist?

What objections do you hear?

Key Points:

Power of visual strategy

  • Using drawings to capture essence of what’s being said
  • Images are universal
  • Provides a focal point during planning
  • Generates additional ideas
  • Stimulates both sides of the brain
  • Accelerates execution

Applications of visual strategy for businesses

Building more visualization into your business

Using visualization to synthesize information

Resources Mentioned:

Neuland Markers

Arlosoul Visualize Innovation

Picture Your Business Strategy by Chris Chopyak

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 21, 2017

Melissa Gonzalez is the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how.

Questions Answered in this Episode:

How did you become a retail experience expert and what does that really mean?

What do you think makes pop-up retail experiences so powerful?

What makes pop-up stores successful?

Does a pop-up experience need to be in a mall?

Are you seeing large companies using pop-ups as part of their overall strategy?

What’s the process for opening a pop-up?

What are goals that make sense?

How do you get people there?

Where do you get your inspiration from?

Which industries do you find most innovative?

What advice do you have for those wanting to start a pop-up?

Key Points:

Strategy

  • Goals
  • Create engagement
  • Marketing
  • Staff

Types of pop-up experiences

Pop-up stories

Pop-up stores gone wrong

Effective timelines

Examples of favorite pop-up stores

Connect with Melissa:

@melsstyles or @lionesquegroup

http://lionesquegroup.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 14, 2017

Gina Schrek is the founder of SocialKNX, a marketing strategy, content and social media firm, author and international speaker. Gina and I chat about what a good social media strategy looks like, why our efforts aren't working and how to flip our idea on the purpose and tactics on the many media channels we use. She also shares some of the common mistakes that are ruining our efforts and how to do the opposite. This podcast is a highlight reel from a video interview for LaunchStreet members.

Questions Answered in this Episode:

How should we think about our marketing strategy?

When clients come to you what are you hearing?

Key Points and Resources Mentioned:

  • Today’s online marketing
  • Website core of your marketing
    • Your blog posts, speaking, white paper, social media should pull people towards your website
  • Facebook Ads
  • Eye traffic
  • Experimenting and tweaking your marketing
  • Identify your audience
  • Create content for sales
  • Pinterest buyable links
  • Twitter
  • Social media doesn’t work unless…

Resources

Connect with Gina on social media @ginaschrek

http://socialknx.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 7, 2017

Dr. Jason Loth is a well established chiropractor and the inventor of SpineAlign. We go deep on why sleep matters, what happens to our bodies and minds when we don't sleep and how correct sleep alignment can help fix all that bad stuff. Jason also shares his experience launching a new invention into the world and what he hopes the impact will be. This podcast is a highlight reel from a video interview for LaunchStreet members.

Questions Answered in this Episode:

Why is sleep so important?

What are the signs that you need to change how you sleep?

How do you know if you have the right pillow and mattress?

How did you realize that alignment during sleep was such a big problem?

What differences have you seen in those who try the SpineAlign pillow?

Who should use the SpineAlign pillow?

What have you found helpful to get people to understand the benefits of the SpineAlign pillow?

Where do I go to buy one?

What’s one thing that we would be surprised to learn about you?

 

Key Points:

Sleep is when our bodies restore

Quantity as well as quality of sleep are both important

Correct sleep posture

SpineAlign pillow invention process

 

Resources:

https://www.spinealign.com/



Join us on LaunchStreet - gotolaunchstreet.com

Jan 31, 2017

Viveka Von Rosen is an internationaly recognized LinkedIn expert, the author of several books and a sought after keynote speaker. We talk about how you can rock your personal brand on LinkedIn, drive growth through strategic relationship building and what you are doing on your profile that's actually repelling people you want to know. This podcast is a highlight reel from a video interview for LaunchStreet members.

Questions Answered in this Episode:

How did you become a LinkedIn expert?

What makes LinkedIn so powerful?

Why should we be active on LinkedIn?

What should/should not be in our profile?

What are some of the tactics you’ve used to grow your business through LinkedIn?

How do I build my personal brand as an employee?

How do I use LinkedIn for business leads?

What’s the one thing I should start doing on LinkedIn?

What’s one thing we’d be surprised to learn about you?

Key Points:

Use LinkedIn to build rapport with business prospects

Higher open rate than cold email

Focus on your top 100-200 connections

Important to engage by sharing, liking, connecting

Your profile should:

  • Last name only in last name field
  • balanced/authentic
  • Focus on benefits of your audience
  • Include testimonials
  • Include examples of results
  • Add background image
  • Maximize written sections of profile
  • Create a network of those who benefit you
  • LION - LinkedIn Open Networker

Use LinkedIn publisher to post articles

Post them daily for the first week, then twice the next week and then weekly

Resources Mentioned:

Dux-Soup

Nimble

Zerys

Viveka’s book LinkedIn - 101 Ways To Rock Your Personal Brand

Connect with Viveka at http://linkedintobusiness.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Jan 24, 2017

John Lee Dumas is the founder of the award winning podcast EOFIRE. With over a million downloads a month, JLD knows what it takes to be wildly successful as an entrepreneur. He is also the author of the Freedom Journal and the newly released Mastery Journal. We dig into his new book, how mastering his definition of FOCUS (follow one course until success) exponentially improves productivity and how mastering discipline actually gives you the freedom to mess around too.

Questions Answered in this Episode:

How does your military background contribute to your success?

What made you decide to write The Mastery Journal?

What is your definition of discipline?

Can you give us an example of when mastery of discipline helped you move the needle in our business?

What does focus mean to you?

What is one thing you want us to know about The Mastery Journal?

Key Points:

  • Discipline as an entrepreneur
  • Zig when everyone else zags
  • Save the best part of you for you
  • Allow 100 days to achieve a major goal
  • Focus Sessions
  • Benefit of mental breaks
  • Weapons of mass distractions
  • Difference between being productive and being busy
  • Tracking your actions

Resources Mentioned:

Mastery Journal by John Lee Dumas - themasteryjournal.com

EO Fire Podcast - http://www.eofire.com/

Deep Work by Cal Newport -  http://amzn.to/2jKfbwQ

Self Control App - https://selfcontrolapp.com/

Join us on LaunchStreet - gotolaunchstreet.com

Jan 17, 2017

Angela Gaffney is a well know health and wellness expert, keynote speaker, author and coach. Her programs help people untangle the part of their lives that is causing stress and poor health and give you a plan to improve your energy and your health from the inside out. We chat about what foundational health means, flipping our diet mentality upside down and how to fill a plate with phytonutrients.

Show Notes:

Questions Answered:

When you found the path forward how do you tackle that?

What are the key foundational issues we need to be paying attention to?

What should we/should we not be eating?

What are phytonutrients?

What are some shifts I can make?

I’d love to hear your perspective what type of results people should actually expect.

Key Points:

We have to build a foundation (our body) to be able to do everything else in our busy lives

Give your adrenals a break

Creating boundaries in your life that support where you want to be

Health is a lifestyle

Commit to taking one step per week towards your goal.

Focus on the quality of your food rather than only the quantity.

Need to eat all 3 macros - carbs, protein, fat

Importance of phytonutrients

Majority of plate full of color

Healthy oils

The deeper the color the higher the content of phytonutrients in that food.

Focus on long term habits

Our bodies are designed to heal if we listen to it

Resources:

Angela’s Book: Feel Good, Look Good, For Life - http://amzn.to/2j2NgqQ

Angela’s Website: http://www.angelagaffney.com/

Private coaching: http://www.angelagaffney.com/health-coaching/

Online Master Class Pre-Launch Pricing: Text “HEALTHY” to 66866


Join us on LaunchStreet - gotolaunchstreet.com

Jan 10, 2017

Geeta Nadkarni is well known media personality, journalist, media strategies and founder of the Baby Got Booked Formula, an online program that helps small businesses and entrepreneurs get results by getting media. We discuss why most of us don't get the media we want and how the right media will lead to exposure and sales. She also shares some actionable tactics that you can use right now to get yourself booked on radio, TV, news, print, podcast and more.

Show Notes:

 

Questions Answered in this episode:

 

  • Why is media so important for entrepreneurs?
  • What does media get you that social media doesn’t?
  • What are the mistakes we make when we pitch to media?
  • What makes a good pitch?

 

Key Points:

 

  • Social media lacks a high ROI
  • Media affords higher exposure, adds credibility, and more opportunities
  • #1 mistake is sending a press release
  • #2 mistake is telling them why you want to be on now
  • Producers want to know why this is relevant now, what is already hot in the media
  • A producer’s job is to find guests who educate, inform and entertain the audience
  • Make what celebrities are doing accessible to the public
  • Emotional story based pitches
  • Have a compelling subject line, use their name, something you like about their show,etc., and an idea that will resonate with their audience.

Resources:

 

Baby Got Booked YouTube Channel

Baby Got Booked Podcast

Geetanadkarni.com

babygotbooked.com

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

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