Info

Inside LaunchStreet

This innovation podcast will resonate with those that recognize that being more innovative is their ticket to being indispensable and for leaders of all levels under pressure to build a culture of innovation. A blend of insightful interviews, audience questions, spotlights, and an occasional rant, your host Tamara Ghandour brings a fresh perspective to innovation. As the author of Innovation Is Everybody's Business and the creator of the Innovation Quotient Edge assessment, Tamara makes innovation accessible to all of us in this conversational style podcast.
RSS Feed
Inside LaunchStreet
2020
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: 2018
Jan 9, 2018

Do you ever wish you had insight into those big trends that are going to impact your business before you are talking about them in the past tense? Sometimes I feel like I don’t really recognize the big trends that impact my customers’ world and their expectations of me until I’m seeing them in the rearview mirror. Not in 2018! This time we are going to look forward at the big business trends of 2018 so we can leverage them to outmaneuver the marketplace before it outmaneuvers us. We are kicking off the year with Rohit Bhargava, innovation and trend thought leader, to talk about this recently published trends report, Non-Obvious Trends: how to predict trends and win the future. We talk Enlightened Consumption, Manipulated Outrage and how you can be a trend curator in your world.

 

Key Takeaways:

[2:18] Rohit shares that he is a drummer and a percussionist. He can rub his tummy and pat his head.

[3:36] Rohit talks about how the secret to understanding the future is understanding the present. The prediction is that the idea or thing is going to accelerate. Why is intersection important to business trends?

[5:22] Find out why are most trend predictions are useless?

[7:10] Rohit defines trend: a curated observation (observing multiple things and putting it together) of the accelerated present.

[8:42] Rohit and Tamara discuss enlightened consumption — becoming more conscious of the choices we make.

[13:56] Lightspeed learning describes the expectation that we can learn to do anything almost instantly. Rohit shares the story of an eight-year-old boy driving himself and his sister to McDonald's to get a cheeseburger. He learned to drive by watching YouTube videos.

[15:32] Tamara questions if lightspeed learning helps to be more creative and innovative? Rohit talks about Fender Online Guitar Lessons and how people expect to learn to play well fast. How do you communicate with your team and customers at lightning speed?

[17:19] Is there a magic formula in trends? How do we ensure that people don’t hack knowledge? There needs to be a balance between deep learning and lightspeed learning. We don’t want our oral surgeon learning to operate on YouTube.

[18:07] Get introduced to manipulated outrage. Who’s profiting from manipulated outrage? The more angry people are, the more they seem to care. People care about the stuff we hate. As a consumer, how are we letting ourselves be manipulated?

[20:11] Manipulated outrage is becoming so pervasive in our culture. You see it everywhere. Rohit offers suggestions for responding to it. If watching cable news outrages you, stop watching it. Find news from unlikely curators you trust, like

The Skimm. Tamara shares that after The Skimm became wildly successful, CNN, Huffington Post, and others tried to copy Skimm and deliver news facts to people in boxes. They missed the boat, though, regarding the non-obvious trends behind it.

[23:32] Rohit and Tamara discuss the human mode. There’s lots of tension and confusion between technology and the human touch. Rahat believes that in many cases people prefer and trust the human touch. The human mode may be a premium option from now on. Having real people is an alternative but not necessarily a default.

[26:00] Tamara reminds Launchstreet listeners that the human touch is a mode, it’s not a spectrum. Rohit introduces the human library: a library of volunteer people where you can check out a person for a half hour conversation. This is happening in South Australia. The human library helps you understand people, culture and increases empathy.

[28:47] How do the business trends affect innovation efforts? How does crossing industries help to see the connections? Get introduced to the “idea collector.”

[31:58] Tamara challenges Launchstreet listeners to capture everything that makes you go “huh,” and write down why it made you go “huh.”

[32:10] Rohit shares key skills for Launchstreeters to employ to predict the future. First, be observant, seeing processes in action. Second, be fickle — save something because you think it's interesting but you don’t put pressure on yourself to figure out its meaning in the moment, you move on. Third, be elegant: Every word is intentional. It’s chosen because of its significance.

[36:46] Were there any surprises in trends for 2018? What happens when things shift over time?

[38:24] Find out why Rohit considers himself a near futurist. Tamara questions if Rohit has ever connected the trends over time. Rohit is working with Microsoft right now to develop a data visualization of trend elements.

[40:02] Connect with Rohit at The Non-Obvious Company, and on his website.

[41:00] Rohit advises Launchstreeters to expand their media diet and read something different.

[1:34] Tamara suggests that you go to Gotolaunchstreet.com and start using Innovation on Demand to get ahead of the competition and rock 2018!

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — Gotolaunchstreet.com

 

Mentioned in This Episode:

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future, by Rohit Bhargava

Fender Online Guitar Lessons

The Skimm

Next Draft

Brain Pickings

Jan 2, 2018

Does telling people your goals make you nervous? Yeah, me too! What if I don’t succeed? What if I do? But, we are in this together and because we are a community of innovators, I’m pulling back the curtain and sharing the big pushes. Where Inside LaunchStreet is headed — what we are going to start, stop, and keep doing. The big dreams and how-tos. My hope in sharing is that you’ll start to think about your goals, what you need to change, and how to take massive action in 2018! It’s game time, LaunchStreeters, let’s do this together!

 

Key Takeaways:

[2:00] Join Tamara as she puts her business innovation out there, pulls back the curtain and shares where Inside Launchstreet is headed in 2018.

[3:34] Tamara states that you have to keep changing and evolving. As you listen to the podcast, ask yourself how you are going to change and evolve in your arena.

Inside Launchstreet’s 2018 business strategy is going to focus on three things — 1: What am I going to stop doing? 2: What am I going to start doing? and 3: What am I going to keep doing?

[6:05] Podcast, innovation on demand, innovation quotient edge assessment and keynotes will all be filtered by using the three-question process.

[7:06] Tamara shares that the 2018 theme will consider everyday impact, surprise, and delight.

[8:55] Why is Inside Launchstreet’s growth goal 12x? What does it take to achieve 12x growth?

[10:20] The podcast is crushing it! The most frequent request is more guest interviews per week and more Q&A with Tamara. In the future, look for more intrapreneurs and innovators inside organizations that disrupt and change the game at work.

[14:22] Tamara is going to devote more time to engage in the closed Facebook groups. There is a group for entrepreneurs and a group for intrapreneurs. She’s excited to connect with you on Facebook. You’ll find podcasts, tips, and nuggets of inspiration.

[16:58] The Innovation quotient edge assessment (IQE) tells you your ideal edge so that you can innovate at the top of your game. Podcast guests will now be taking the IQE before their interview. This will help the listener identify insight into their own innovative self and will help them be an innovation rockstar! Take the IQE here.

[19:14] Keynotes create an innovation experiment together. Tamara loves connecting with people and sharing wisdom with others. The only shift will be building more relationships with speakers, bureaus, and agents.

[20:46] LaunchStreet On Demand is our microlearning online programs. It provides you with the top innovation mindset tools, resources, and ideas. It’s for both individuals and teams. Find out what shift is happening with outreach.

[23:13] In 2018, Launchstreet will be partnering with associations in industries that are experiencing change and recognize that innovation will leverage the change.

Members will become leaders and have access to the best resources out there.

Reach out to Tamara if you have ideas for associations.

[27:10] Twenty-five years of experience, knowledge, and learning are going into Tamara’s experiential, digital book. She’s creating an engaging playbook that will bring to life content through stories. The reader will connect through emotions. It will have lots of RSA visuals, interactive content, and videos. It will be available in digital and printed copy. The goal is to have it available in Fall 2018.

[32:15] If you have advice or ideas to share, please go to the Facebook groups and share. LaunchStreet is a place where we can think differently, learn and grow.

[33:04] Listen in to learn about Tamara’s abundance mantra. She challenges LaunchStreet listeners to create their own mantra.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Entrepreneur Facebook Group

Intrapreneur Facebook Group

IQE Assessment

« Previous 1 2 3