Dec 22, 2021
Innovation doesn’t just have to be disruptive. Oftentimes, the best innovation comes from thinking differently about what's right in front of you. When faced with a lot of leftover tomatoes, Laurie Nadeau stumbled upon an incredibly innovative (and delicious) use for them. It was a pleasant surprise for Laurie when the Bloody Mary Mix she shared with her friends and family was a huge hit. Yet, as with any business endeavor, it was filled with obstacles and hurdles — Laurie reveals some of the biggest challenges in her business and how she overcame them, as well as some surprising lessons she learned along the way. We also dive into what it is that makes Smokin Mary so innovative, and how it stays ahead of the competition. Laurie also shares some advice: don’t take feedback personally, and always be open to new uses for your product that you may not have imagined.
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