Inside LaunchStreet with Tamara Ghandour

This human-centered innovation podcast will resonate with those that recognize that being more innovative is their ticket to reaching their full human potential. Tamara removes the traps holding you back and gives you a new framework to unlock your innovation advantage. A combination mindset, tangible tools, insightful deep dives, and research based on Tamara's proprietary Innovation Quotient Edge (IQE) assessment Tamara Ghandour brings a fresh perspective to innovation - one that will help you be a strong innovator and confident leader. As the author of Innovation Is Everybody's Business , founder of the Everyday Innovators Tribe and the creator of the Innovation Quotient Edge assessment, Tamara makes innovation accessible to all of us in this conversational style podcast.
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Inside LaunchStreet with Tamara Ghandour






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Dec 26, 2017

Host Tamara Kleinberg pulls out the top insights from her dozens of 2017 interviews with leading innovators. Innovation strategy that includes — embrace change, get emotional, question everything, seek conflict, experiment, learn the language. To close out the year, Tamara digs into all of these key innovation insights on Inside LaunchStreet.


Key Takeaways:

[2:13] Tamara reflects back on some of the highlights from 2017.

[3:31] The first theme Tamara picked out from the 2017 podcasts was that it’s time to stop fearing change; it’s time to turn our mindset to embracing change. It’s not one big massive disruption; the change today is just a constant hit on micro disruption. We must embrace change as our most leverageable asset.

[6:50] The second theme Tamara reflects back on is emotions. Tamara shares a personal experience of how Lululemon’s recent change of shopping bag wording made a powerful emotional impact on her friend. We, as human beings, constantly make emotional decisions. Yet, when it comes to work, often we’re told to leave our emotions at the door. Clients and customers are shopping based on emotional experiences. When we strip away emotions, we strip away creativity and innovation.

[9:52] Tamara challenges listeners to pause and examine if you are stripping away emotions from the workplace. She believes that adding emotions will bring more innovation.

[11:42] Tamara discusses the importance of questioning EVERYTHING. Our ideas, our decisions, our rules, our outcomes. Value the people around you that are really good at questioning. Get introduced to the “yes, butters” and find out about how they benefit our ideas.

[14:57] Listen in to find out how conflict is good. What is the job of the tenth man mindset? Tamara shares a trick — the stage must be set for constructive conflict. Tamara explores constructive conflict in one of her on-demand training videos. Focus on debating ideas, not each other. Tamara challenges listeners to go out and engage in some conflict.

[18:05] Build a culture of experimentation, not presentation. Why are innovative ideas the first to get shut down on paper? Tamara shares how Tough Mudder’s initial business plan failure launched him into global domination of extreme sports. Experiment first. Find one customer, build one mock marketing page. This will help you see the brilliance, viability, and holes. When you present results, you have proof of your validity. Experimentation provides momentum for your ideas.

[23:40] The last theme Tamara shares is the importance of having a lot of ideas. In quantity, you’ll find quality. Learn how to speak the language of innovation. Once you have done your experiment, learn how to present ideas in a way that gets them on board.


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:


Atlas Shrugged

Tough Mudder

Launchstreet On-Demand Training Videos

Dec 19, 2017

Shawn Madden is a serial entrepreneur in the social sports industry. He is the Founder, CEO, and Ambassador of Fun at Underdog Sports Leagues, League Lab Software, and FunCorp Parties and Events. He stopped by Inside LaunchStreet to talk to us about the power of fun in building cultures of trust, productivity, and innovation. We chat about what happens in teams without a foundation of friendship and why ping pong tables aren’t always a bad idea.

Key Takeaways:

[1:44] Friend-building is creating a better social connection and connections in your workplace to have a better workplace culture. Shawn compares friend-building to a leaky window. Don’t let valuable productivity and engagement in communication leak out your windows. Get introduced to the Abe Lincoln friend.

[6:07] How does fun affect the bottom line? Would people rather get paid more or have fun at work? Find out how fun is a powerful recruiter.

[7:20] Einstein believed play was the biggest part of his creativity and ingenuity. A fun culture can help alleviate stress and help people to feel more like a team.

[8:44] Listen in to find out how fun helps with innovation and how it plays into the failure factor.

[10:50] Failure to create a fun culture can lead to “interview talk land.” How do you bring the fun to your teams? Will a foosball/ping pong table bring the fun? How many people are meeting for the first time at the foosball table? Are social creations being created?

[13:41] Tamara mentions that the magical piece of equipment — the ping pong table in the foyer — doesn’t do the work for you. Shawn believes that you must create activities and events that are purposeful.

[15:50] One of the biggest things we can do is to break the silos that already exists. Listen in to learn about the different types of silos and how to change these connections.

[17:33] Team building can combine companies to bring together more people. This helps aid in collaborations. Shawn shares a success story about a construction company out of Portland.

[19:18] Clients often call Shawn when they realize that they need help with party planning, or they need to do better to create a winning culture. Should the company party default to the HR department?

[22:09] The benefits of friend-building include unlocking a few quiet giants. It can help unlock people’s vulnerability and talents.

[24:23] How does Shawn help people overcome resistance and the feeling of this is just another day at the rodeo? Friend-building needs to be seen as a long-term investment. You’re investing in their social wellness.

[26:46] People don’t really know what interests their team has. The teams are disconnected; that’s the elephant in the room.

[28:56] Shawn suggests a good way to start getting to know your team better is by playing the icebreaker game, high/low/betcha didn’t know. You can ask questions like: What was the high of your day? What was the low of your day? Then, you offer something that your team doesn’t know about you. Most people just need a little nudge to open up about their life.

[31:25] Shawn offers a piece of advice to entrepreneurs. He advises to start very simply but never force friend-building. Look for things you’re already doing, and build on more frequent opportunities.

[33:11] Teams with a foundation of friendship have fewer sick days and increased productivity and engagement.
[34:29] Connect with Shawn and watch a video about the ‘friend wheel’ at Funcorp.

[35:00] Tamara challenges LaunchStreeters to pick one thing to increase friend-building.  Try the high/low/betcha didn’t know game!


  If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —

Mentioned in This Episode:

Underdog Sports League

League Lab Software

The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, by Dr. Ron Friedman

Dec 12, 2017

George Couros is a leading educator in the area of innovative leadership, teaching, and learning and is the author of the book, The Innovator’s Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity. On Inside LaunchStreet, we talked about the biggest barriers to innovation, why big institutions are so resistant to change and how to become the ripple effect of innovation inside your organization.


Key Takeaways:

[1:11] George defines the components of an innovator’s mindset. You must believe in yourself, learn over time and do something to apply the learning.

[2:44] Why is there often a gap between the generation of the idea and the bringing the idea to fruition?

[4:08] Tamara reminds LaunchStreeters that it is important to take learning, filter it, and apply it to your world. She also cautions that if you’re compliant, you’re often moving backward.

[6:59] George shares why we often have a myopic view in regard to our own work.

[9:34] Learn why innovation is becoming more important to education now more than ever. Why is school no longer the place of learning?

[13:13] Tamara believes that kids are changing and that access to a phone or computer is access to knowledge. She shares that tomorrow’s marketplace is not about test performance. Is the education world reluctant to these changes?
[14:43] George shares a quote by A.J. Juliani, “The job of schools is not to ‘prepare’ kids for something; it’s to prepare them for anything.”

[16:15] Tamara challenges LaunchStreeters to be ready to adapt and change. Risk taking and change are often uncomfortable. We need to be ready to move from a comfortable state to a pursuit that is better.

[20:47] Tamara states that education is a critical factor in our society. What happens if education doesn’t innovate? George talks about the downfall of Blockbuster and the rising of Netflix, He tells that in Canada, the taxis had a moratorium and they had a critical choice. They could have either improved things or continue to complain about Uber. Find out the outcome of the taxi moratorium and how things have changed.

[23:39] George shares some of his characteristics of the innovator’s mindset in his book, The Innovators Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity. He first shares the power of being empathetic. George quotes Ewan McIntosh,”We don’t want our kids to be problem solvers, we want them to be problem finders.” It’s important that kids are critical and pose a solution.

[25:54] Next, he shares the characteristic of resilience. Everyone’s situation is unique.  We all need to find ways to work through things. Reflection is also a big part of this. We need to look back in order to move forward.

[30:09] How do you pattern interrupt someone to get them to realize what they are doing isn’t working? George shares an example from the airline industry. When the executives routine was disrupted, they focused on innovation.

[34:52] Problems in education translate into similar problems in the business world.

[38:44] George shares that his passion around innovation in education began eight years ago when his superintendent started him on a project called, The Division Principle of Innovation and Learning. He began by exploring what innovation in education actually meant.

[42:09] Tamara highlights that the leaders have to be innovative in order to experience the ripple effect of innovation. When ideas are challenged, growth occurs.

[45:08] Connect with George on Twitter and his blog.


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

The Innovators Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity, by George Courus

Georges blog

Dec 5, 2017

Drew Boyd is a 30-year innovation veteran and the co-author of the book, Inside The Box: A Proven System of Creativity For Breakthrough Results. He stopped by Inside LaunchStreet to talk about why going outside the box sets you up for failure, how to innovate against your constraints, and the five patterns of innovation anyone can do.


Key Takeaways:

[1:22] Drew defines creativity as the cognitive process, the stuff that happens in your head. Innovation is what you do with the ideas to generate them into the marketplace.

[2:04] Tamara poses the question, “Are you good at either creativity OR innovation? Which is better?”

[3:12] Drew debunks the creative genius myth.

[5:19] Get introduced to the ‘ruined product’ exercise. Listen in as Drew discusses this powerful innovation strategy that focuses on the cognitive process of ‘fixivness.”

[8:25] The innovation magic happens when innovators prove they are able to work backwards and confront cognitive bias.

[10:17] Tamara challenges Launchstreeters to work through the ruined product exercise.  Drew encourages that every company incorporate innovation as a routine skill that effects everyone.

[12:01] Get introduced to J. P. Guilford's famous 9-dot puzzle that started the notion of thinking outside the box. Why is the notion of thinking outside the box misleading?

[15:51] Drew and Tamara groupthink why brainstorming is not an effective innovation strategy. Drew believes that unconstrained brainstorming doesn’t work and that the mind slips onto something it knows. Constraints actually free up the mind to create. Constraints are real and the ideas need to be real.

]21:21] Drew’s book, Inside the Box: A Proven System of Creativity for Breakthrough Results, introduces five patterns to guide the brain to crazy configurations. These innovation strategies will help you remain inside the box.

[23:29] The five patterns are identified and examples are given: 1. Subtraction: remove an essential element. 2. Multiplication: make a copy of a product but change it in some way. 3. Task Unification: giving a component an additional job. 4. Division: divide and rearrange in some way. 5: Attribute of dependency: one thing changes as something else changes.

[26:56] Uber and AirBnB were founded using the task unification technique.  (Take something that you currently use and use it for something else). Drew shares that a product that has been invented using the five patterns has a much higher chance of success. Listen in to find out why.

[30:17] Drew shares how one company used the division technique on hoses and developed a non-kinking, heated hose. Drew said, “The trick is to build boundaries around the problem, then apply a few of the patterns.”

[34:52] What challenges are facing businesses today? How can innovation help to overcome these challenges?

[36:40] Drew believes that companies are making three major mistakes around innovation. First, a chief officer should not be assigned to innovate. Second, Companies are failing to see innovation as a skill. (Not investing staff in innovation.) Third: Companies must recognize there is not one lone genius. Companies need a cross-functional team.

[38:32] Action learning is a strategy used by the military. Learn how the four steps of action learning complete the failure mantra, and which step is the golden ticket for success.

[41:00] You need to embrace failure but you must embrace the other three parts too. Reflection is a key piece of life.

[41:50] Connect with Drew at Here you will find video resources,  courses and can purchase his book. Also, connect on Twitter and LinkedIn.


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...


Mentioned in This Episode:

Nov 28, 2017

Richard Fertig is a master Airbnb lifestyle, money-making machine. He pops into Inside LaunchStreet to share his incredible journey — all the ups and downs. We dig deep into how to become an entrepreneur — something anyone can do. He also shares his strategies for building the global lifestyle you desire and how to turn what you’ve got right in front of you into money-making assets.


Key Takeaways:

[1:03] Richard shares his personal journey, including some trials and hardships. He had an exciting ride on Wall Street yet found himself in uncharted territory, dismantling a team.

[9:23] Richard talks about the lows of trying to find a new job in finance in 2009. He started running with his dog. This provided him time to think and he realized that life is a journey, and a process, and there would be an opportunity in the end. His optimistic attitude led him to become an entrepreneur.

[14:00] Tamara believes that it’s often a good idea to sit on things for a while and figure things out. The subconscious mind is 20 percent more active if you can shut off the conscious mind.

[16:05] Richard talks about how he handled his less-than-supportive response from his wife. He learned to respect that his journey is an individual journey. He did not need external validation.

[18:40] Richard’s first company was Brilliant Transportation. He then became involved in Airbnb and HomeAway. He started making investment videos and posting them on


[23:56] Tamara challenges LaunchStreeters to think about where your identity is coming from. If it’s coming from the outside, you don’t really own it.

[24:17] Richard tells about his separation from his wife and how it has affected his identity. He’s reinventing how and where he lives. He’s looking to find out how his divorce is part of his journey and looking for things that come out of the woodwork.

[26:48] When we are stuck in a rut, we tend to think of it as “How do I get away from that,” instead of “How do I move towards what I want?”

[27:19] How has Richard’s eternal optimism helped him to become a successful entrepreneur? How can embracing the pain for a period of time be a learning experience?

[32:06] Tamara believes that having the right mindset is powerful in becoming an entrepreneur.

[32:27] Richard spends a lot of time thinking forward. He believes you have to be willing to be wrong and reward being wrong. You have to take the risks. Tamara and Richard talk about letting the genie out of the bottle with Uber and Airbnb.

[37:44] Richard’s Airbnb sharing has led him to partner in a variety of real estate deals.  People’s lives are being changed when they open up their identity and see life through a different lens. Richard challenges people to find ‘their why’ so when things get tough, they can follow through.

[40:52] One of the most common mistakes people make on Airbnb is that people charge too little. They have the wrong metric. Occupancy rate is not the metric you should be viewing success with.

[42:14] Richard’s favorite tip from his Youtube channel is to ask guests for the 5-star review. It’s critical to ask for the 5 stars. Tamara’s favorite tip is to have the Smart T.V.

Richard also suggests to not hide your weakness, but turn it into a positive on the listing.

[46:00] Get introduced to Richard’s 15-year plan. Find out why he’s most comfortable in real estate.

[50:10] Richard thinks it’s still early in Airbnb and Uber investing. He shares a story about every child at his kid’s birthday party being picked up by an Uber driver.

[53:49] The most successful, forward-thinking person Richard knows is Jeff Bezos. He was able to convince Wall Street that he was managing long-term.

[55:25] Tamara reminds LaunchStreeters that to be an entrepreneur, you can use what you already have.

[57:00] Richard’s parting advice is to put a different lens in and see things differently. This allows you to go find opportunities and go where others won’t go.

[58:11] Connect with Richard at View Richard’s Youtube videos at Short Term Rental University.


If you are ready to:

  •  get buy-in from key decision makers on your next big idea
  •  be a high-impact, high-value member that ignites change
  •  foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Brilliant Transportation





Richard’s homepage

Short Term Rental University

Nov 21, 2017

Tamara knows that these three questions will bring you game-changing business innovation. They are the questions she asked herself that got her business out of the commodity game and into the no-competition growth. As she talks about, these questions led to hockey stick growth at Inside LaunchStreet. A big thank you to Julie Ford out in California for asking this important question. Tamara answers with a discussion around the assumptions holding you back, how customers really see you and why your weakness is your greatest strength.


Key Takeaways:

[1:58] Tamara believes that we all feel the squeeze, and if you aren’t feeling it, you’re living in denial. She advises that the game you want to be playing is the value game.  Tamara keynotes often include speaking about getting out of the ER trap. The ER trap is when you are a little bit better, stronger, faster, and slightly improved from the competition. In today’s marketplace, you have to be different and innovate business differently. You have to get out of the ER trap and find that spot of differentiated value.

[5:25] The first question is: What is the biggest assumption of how business needs to be done and if you flip it on its head, what opportunities does it uncover? Tamara shares experiences with razors and wine. The assumption was that you made your money with the refill razor blade. Along came Mike Dubin, who flipped this marketplace on its head and created Dollar Shave Club. Ben Parsons flipped the marketplace on its head when he opened The Infinite Monkey Theorem Urban Winery in Denver. He sells his wine in single-serve cans. Mike opened up a whole new market in the wine market!

[9:28] When Tamara entered the marketplace, twenty-some years ago, the assumption was that consultants needed to come up with business innovation ideas. These ideas ended up on the idea shelf, collecting dust. LaunchStreet dumped this idea on its head and challenged this. Instead of giving people ideas, they give people tools to facilitate ideas. You must marry the people in the room with their ideas and what they are percolating. LaunchStreet decided to make innovation tangible. Their playbook, Think Sideways, will help you dig into the book and empower you to innovate. The Innovation Quotient Edge Assessment was developed to empower people to recognize their own innovation. When they challenged the assumptions at Launchstreet, it was transformed.

[12:13] The second question is: If I asked your customers, would they be able to quickly and truly identify how you are different than the competition? Tamara thinks the key here is to truly tell how you’re different. Tamara likes to think of it as a triangle. Cost of entry is on the bottom and differentiated language is on top of it. Cost of entry is the language you have to provide. We tend to use these words as our marketing language: gets results, action-oriented, interactive, highly skilled. These words do not differentiate. Tamara shares the success of the company, Rackspace. They put their stake in the ground around fanatical support. That is their differentiated language. Zappos is known for delivering happiness. Not delivery time, competitive pricing, range of inventory. Your customers should be able to quickly pick out your differentiated, unique selling space.

[15:34] The third question is: What perceived weakness could you leverage to become your greatest competitive advantage? Tamara believes that as we share our own journeys, we help others to become better. Launch Street was losing work because they were small. The boutique model was created to be small, but this perceived weakness inhibited their growth. They flipped this and launched the online innovation library and are having people come to them. They can now answer questions, listen to our customers and develop new things. This smallness helps us be nimble and it’s now their biggest competitive advantage.

[19:20] Tamara challenges Launch Streeters to take the time and honestly answer these questions to avoid the ER trap. Sign up for our online innovation course and library at


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Nov 14, 2017

Sharon Bolt is a publicity expert and founder of Get Free Publicity Today. She has been a business owner and Entrepreneur for over 16 years and she has received over £1.5 million ($2 million) in free publicity and free advertising. She is also the co-author of two highly-acclaimed books called Successful Women in Business and Every Entrepreneur’s Guide: Running Your Own Business. She came by Inside Launchstreet to have a convo about marketing tactics for small businesses, the easiest way to get media, how to pitch your ideas so they stand out, and how your journey is your experience.

Key Takeaways:

[1:16] Sharon shares why it’s crucial to share your brand story. People like the human touch and connect with both the head and the heart. The more relatable and authentic you can be, the stronger the connection.

[3:20] Social media and reality TV have personalized everything. The YOU behind your business is a powerful marketing tactic.

[4:38] Tamara believes that often entrepreneurs are too close to their business and tend to hide behind the business. She asks Sharon, “How do we craft the most relevant story for our marketplace?”

[5:48] Are people only interested in rags-to-riches success stories? A great place to get started on ‘your story’ is to ask your friends and colleagues what they would like to know more about. It’s the little things that people can relate to in their everyday lives that make for a strong marketing tactic.

[8:45] Tamara shares her experience of climbing the corporate ladder and realizing that her ladder needed to be on her own wall. Sharon offers some tips about why Laura’s experience is relatable to so many entrepreneurs.

[11:44] Vulnerability and living up to our image hold us back from moving forward.

[12:43] Tamara questions the myth of whether your business needs to market a ‘sexy’ product. Sharon feels that each business just needs to find their niche, make their story unique, and attract people with the same interests.

[15:34] Listen in to find out what is unique about Sharon’s story and how she entered the arena of healing and earned the title of Dog Training Expert.

[19:09] Tamara challenges listeners to think about their own personal WHY experience.  This experience should be driving all other experiences.

[20:16] Tamara and Sharon discuss the importance of your story focusing on an area where you have experienced success. The story must be beneficial to your business.

[22:55] Sharon shares essential tips for getting your story out there. She shares an analogy of creating a painting to marketing your story.

[25:07] Are press’ releases dead? Listen in to find out when to issue a press release and how to be successful.

[29:04] One of the most important things for entrepreneurs is to find out how journalists want to communicate and communicate that way. Finding out what their angle is and building a relationship will help build credibility.

[31:14] The job of a journalist is to entertain, inform, and educate their audience. You need to come up with stories that are relevant to what they want to publish about. It’s about making their listeners’ lives better.

[33:57] Sharon advises entrepreneurs to focus on what’s new. Journalists like talking about new things. Find your unique way, something they haven’t looked at and focus on what’s new and fresh.

[35:29] Get Sharon’s free report, How to Write an Attention Grabbing Press Release That Creates Win-Win Situations With the Media here.


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Sharons Webpage

Nov 7, 2017

Jeff Platt is the CEO of SkyZone, a trampoline fun park that helped create the active fun category. Under his guidance, the business has scaled quickly and is now a global powerhouse. Jeff chats with me on Inside LaunchStreet about how to grow your business into a global powerhouse, the major hurdles he faced when growing a business, the power of innovation and listening to your customers and why knowing what you do well is key to success.


Key Takeaways:

[1:30] Jeff shares his inspiration for SkyZone and his dream for creating a new category in the entertainment space by creating play through active entertainment.

[2:22] SkyZone grew to be a global powerhouse due to the publicity of childhood obesity and the need for people to be active.

[4:59] Jeff shares some of the hurdles he faced while paving the way into a new marketplace. It was challenging because it required a lot of education. You had to create a message to resonate with the consumer. Everything had to be created organically.

[5:55] The most important place you can look for inspiration is your guests. Jeff gives an experience about how kids bringing a ball into the park helped to create and organize the dodgeball courts.

[7:15] Tamara believes that the customers have all the answers. Jeff shares some ideas for getting useful customer feedback. First, email shortly after the visit asking for recommendations. Second, research done by in-depth focus groups. Third, do a lot of listening. This provides actions as the company moves forward.

[9:47] Jeff shares that the best way to solve today’s problems and move into the future is by empowering an amazing team of people. You must also be willing to evolve.

[11:45] Listen in as Jeff discusses innovation versus inventing. Jeff and Tamara discuss failure in innovation and why knowing your core make you innovative.

[13:39] How do you translate innovation into company culture? Inspiration for innovation should come from those working the front lines.

[16:43] Tamara thinks that often when one fails at innovation, they are not treated well from that point forward. Find out how Jeff handles failure and then determines what’s next.

[18:10] Jeff shares the importance of the front line feeling safe and recognizing the value of the people behind the front line.

[20:01] Consumers want convenience in all aspects of their lives. Jeff believes that Amazon has changed our culture into everything being about ease, and no friction.

[21:42] What can you accomplish by removing friction?

[24:16] Jeff offers advice to Launch Streeters on how to grow your business First, find a mentor. Someone who’s willing to guide you through the challenging and rocky days. Second, trust your gut.

[26:14] Jeff and Tamara discuss the importance of failing fast and why it’s essential to test ideas live. It doesn’t matter what’s on paper.

[28:19] Jeff thinks that there is no magic bullet in how to grow your business.  He is a firm believer that it takes passion, hard work and a level of ‘crazy.’

[30:13] Find out how Jeff stays passionate during the crazy times.

[31:40] If you’ve never experienced Sky Zone, come play their way! You will experience coming alive through different types of play. You will engage in the here and now and experience play, thrill, and social interaction.

[34:10] Connect with Jeff on Twitter, Instagram, and at


If you are ready to:

Oct 31, 2017

Raluca Comanescu is a performance and results expert, but not in the way you think. She weaves in intention, purpose, and getting rid of all that clutter that gets in the way. She stopped by Inside LaunchStreet to talk about how to navigate your life, your Navigation Tool, and why we shouldn’t borrow other people’s goals or ideas of success.


Key Takeaways:

[1:51] Raluca defines productivity as the mindset of creating the desired reality.

[2:46] Listen in to find out why just getting things done is the wrong way to look at productivity.

[4:55] Raluca advises to make a list and dump everything out of your head. Then, decide what will move you forward to reach your desired goals. You’ll find that things creep in that aren’t really important. Entrepreneurs need to remember that you can do things differently. You don’t have to do things just because other entrepreneurs do them. 

[9:14] Tamara challenges Launch Streeter’s to examine your to-do lists and see what things have crept onto your list that really aren’t things that are your things.

[9:29] Your goals are your navigational roadmap — your friendly plan to get you from point A to point B. Decide clear goals to track in order to complete this. Raluca shares her experience of mapping out her goal of meeting Seth Godin.

[12:40] It’s important to not borrow someone else’s goals. You actually stop living for your life and give yourself 100 percent chance of failure, procrastination, and not feeling happy, when you borrow goals.

[13:09] Tamara feels that it’s important to pause and ask yourself, “What is it that I really want? What emotion do I want to feel?” Chances are, you may be seeking a different outcome. Can you create the emotion you are seeking doing something else?

[16:59] How do toxic thoughts hinder our production? How can we clean our minds?

[18:45] Raluca gives tips on how to clean your mind and brain. This exercise can make you ready for a new direction.

[21:42] Tamara reminds listeners that sometimes clients have served their time, and it’s time to move on. Your mind needs to be cleaned more than once. New space will be created for innovation.

[23:00] Reality’s game is paying attention to everything that comes your way. Instead, you need to mute the reality and start with what matters to you first. Tamara suggests not to let reality dictate what to do in your own world.

[26:42] Find out how being bold for 30 seconds and selfish for a few hours contributes to progress. It’s also important to give yourself retreats after being brave. Tamara shares a personal experience of making a scary call to solicit a client. Her reward was walking the dog!

[30:05] Raluca’s Navigator tool helps you to pull out your intentions. It’s a friendly planner that helps you start with your dreams and helps you move to action. The Navigator can make you smarter in your goal setting. Get The Navigator here.

[37:40] Tamara suggests that innovators dreams are often a bit fuzzy when they start out. Often, they feel like a failure when the outcome isn’t always just like the dream.  The Navigator gives you the permission to redefine the goal.

[40:37] Both Tamara and Raluca believe that the best innovation involves the customer’s input. The customers are so proud when their ideas are inputted into the project.

[45:44] Ask Raluca questions and find out about her workshops here.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

The Feather's Ink

Ask Raluca


Oct 24, 2017

Les Trachtman is a master entrepreneur and the CEO of Trachtman Consulting group where he helps startups grow and scale. He stopped by Inside LaunchStreet for an in-depth talk on the difference between Founder and CEO, why they aren't usually the same person and how to get out of your own way so that the entrepreneurial venture you started can actually grow and thrive.


Key Takeaways:

[1:37] Find out how Les acquired some bumps and bruises while transitioning from founder to CEO.

[2:28] Les compares moving from founder to CEO to giving up your baby for adoption.

[3:36] How does the entrepreneur know when it’s time to get a CEO or become a CEO?

[5:29] Get introduced to the “founder value ladder.” Find out how to determine your value in each rung of the ladder. If you aren’t the best person for each level, it’s time to hire the person who is. Levels include individual contributor, manager, strategist, architect, investor. Ask yourself, “If I had a boss today, would they hire me to be the CEO?”

[7:05] Tamara shares her personal experience of being a VP in a consulting company. She shares her belief that ‘A-players’ don’t always play great in every position. Les shares that many founders get stuck before they realize that growing and scaling requires change.

[8:51] What are some ways founders become their own worst enemies as they scale and grow? Les explains how to avoid this in his book, Don't F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth.

[9:29] Les shares that lack of taking risks and lack of innovation can kill any company. Tamara reminds Launchstreet listeners that it’s important to remember that your strength is creating and innovating. That’s what you’re good at. The next level may not be where you are at your best.

[12:16] What things need to happen at the early stages to scale and grow the business? 

You must question everything all the time! How do we learn to ask the right questions to make things more effective?

[15:55] Les shares that it’s important to ask people to think. It’s OK to ask inquisitive questions. It’s OK to turn up issues that are wrong, and It’s OK to fail. This needs to be developed as a culture.

[17:54] Tamara believes that people need to be able to do their jobs when she’s not in the building. Les encourages founders to take vacations to places without good cell service.

[20:50] Les thinks that innovation is critical to today’s business. You must figure out how to get ahead, or another founder will come eat your lunch. You must create a culture where innovation can fail and learn from it.

[22:29] How do companies get over the hurdle of implementing failure?

[24:08] Les defines failure as the task that you are currently performing did not end up with the intended result. He shares the history of 3M Post-it note. Out of failure, the Post-it note was born!

[25:54] As a company grows and scales how do companies continue to innovate?

It’s important to continue to tell the story. How was your company founded? How you risked it all to get where you are today. It’s everyone’s job to innovate, not just a certain team.

[27:46] Les’s advice to founders is to remember that you are great at something. You don’t have to be great at everything. Find someone that is almost as good as you and start handing off jobs. Measure your success by how much you can hand off, not how much you can take on.

[28:43] Founders need to get out of the box and diversify your workforce. Diversity in thought and background are essential. Choose people that are in different disciplines.

[30:18] Les is seeing a massive change in tech but believes that the biggest innovation is seen from the structural move from computing in your office to computing in ‘the cloud.’ 

[32:22] Connect with Les at


If you are ready to:

Oct 17, 2017

Mike Arce is the host of the top fitness business video podcast, “The GSD Show.” He is also the founder and CEO of Loud Rumor, a 7-figure advertising agency for small businesses in the fitness and wellness space, like Orange Theory. Mike stopped by Inside LaunchStreet to talk about the skills you need to achieve success, the power of systems to unleash great people and innovation, and what it means to GSD daily.


Key Takeaways:

[1:20] How did MIke’s love of martial arts lead him to become a fitness trainer and enter the fitness marketing space? Mike parallels fitness to successful businesses.

[3:12] Mike’s business coaches have all told him that he’s their number one student.  Mike’s ability to put things in motion has earned him this title. Success hinges on learning and executing!

[4:50] Tamara shares that often people think that learning is the execution. Listen in to find out where the balance is between learning and execution.

[7:19] Mike explains what his agency, Loud Rumor is about and chimes in on what it took for them to achieve a great culture. He shares his struggles about looking inward to improve his leadership skills.

[10:39] Mike believes that the greatest skill a good leader possesses is knowing that you are never a great leader! Mike and Tamara both share a personal experience about leadership. Tamara reminds us that leadership comes at all levels.

[13:09] Get introduced to the “entraemployee” mindset. Success happens when everyone operates under the mindset that we all own our company. This mindset creates job security and prevents people from looking for a greener side.

[14:50] How do you foster the sense of ownership and create the “entraemployee”?

Tamara stresses the importance of making your own situation “greener.”

[17:13] Mike wholeheartedly believes that systems make a really great business and great people work within a great system. When there is more organization and clarity, people are happier coming to work. Greater confidence and satisfaction follow.

[20:25] What is the best way to figure out systems? Tamara believes that structure allows for innovation because you have the baseline stuff taken care of. It gives you a framework to walk through the process.

[25:26] Listen in to find out what GSD stands for. You don’t move forward by getting shit started.

[26:44] Mike shares his strategies for getting shit done.

[29:24] Tamara questions Mike about the impact our health plays in business performance. Mike answers the question by saying, “the health of the airplane is the most important part of the entire trip.” Sometimes, we forget that our bodies are the airplane.

[33:14] Mike’s advice to entrepreneurs that are attempting to scale a smart business in a crowded industry is to dive all the way in! The most successful way to learn a foreign language, is to move there. The most successful way to break into an industry is to learn to talk the language by attending conferences, reading books, surrounding yourself with people already in the industry and to have mentors.

[35:14] Mike’s favorite movie series is ROCKY. When ROCKY had to prepare for a fight, he did nothing but prepare for the fight. He did whatever it took to get the job done.  

[36:54] Connect with Mike on Facebook, LinkedIn, Instagram, and at


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Mike’s agency

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, by Simon Sinek

Start With Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

Hug Your Haters: How to Embrace Complaints and Keep Your Customers, by Jay Baer

Customer Satisfaction is Worthless, Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know, by Jeffrey Gitomer

The E Myth: Why Most Small Businesses Don't Work and What to Do About It, by Michael Gerber

Scaling Up: How a Few Companies Make It...and Why the Rest Don't, by Verne Harnish


Oct 10, 2017

Clara Capano is a performance expert, coach, and the creator of the 52 Weeks of Clara-Ty program. On Inside LaunchStreet, we dig into how to get clarity and moving from vision to structure to boundaries. We also discussed the power of NO in freeing up space for your creative mind and how to not do it all if you want to do it right.


Key Takeaways:

[1:37] How did Clara follow her heart and transition from a career in real estate to being a performance coach?

[4:12] Clara’s motto is, “You can’t do everything.”  Learn now, to take the superwoman cape off and put in in your drawer. Saying no actually brings us freedom. It’s our own internal battle that we have to get over. Clara believes that saying no comes from fear of disappointing others.

[7:28] Clara shares two questions that can guide your decision-making process. First, ask yourself: If I agree and say yes to this, what am I then saying no to? Second, If I agree to do this, is this in alignment with the person I want to become and with the goals I want to achieve?

[9:31] Find out the positive things that start to happen when you start to say no to the wrong things and yes to the right things?

[10:22] Boundaries, structure, and vision are essential to help cut out the noise. Listen in as she talks about vision and structure. Clara’s book, Find Your Focus: 52 Weeks of Clarity can help you define your vision and your purpose. Get introduced to Clara’s life rocks and bubble time.

[16:47] Tamara reaffirms that you are much more productive when you set time limits and get “in the bubble.” This can limit the distractions.

[17:23] Boundaries are much easier when you have structure and define your vision. It is much easier to say no.

[18:55] Tamara shares a personal story about creating our own boundaries. Clara shares some tips from her book to up your game. Learn why it’s imperative to put yourself first and take good care of yourself.

[21:15] Clients call Clara most often to know how to manage and leverage their time. Clients are feeling pain finding time for themselves.

[22:10] Clara believes that confusion causes you to stand still. Why is confusion squelching dreams? Learn how you know if you’re confused.

[24:42] Fear can be overcome by realizing that it’s not all about me. Focus externally.

[27:40] Creativity and innovation are about letting go a little bit. You have to leave some freedom to authenticity. Tamara shares her process of seeking her authentic self and owning her own voice.


[31:17] Focus allows you to get everything done. When you are truly focused, that’s where greatness happens. Focus is ongoing and requires adjusting.

[33:36] Connect with Clara on  FacebookInstagram, Twitter, and on


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Clara’s Homepage

Ninja Selling Homepage

The Go-Giver: A Little Story About a Powerful Business Idea,
by Bob Burg and John David Mann


Oct 3, 2017

Felicia Anderson is the senior director of the product management council and launch management at Pitney Bowes. She leads a company-wide initiative to increase product managers’ positive impact on business results. She talks with me on Inside LaunchStreet about how to create a culture of innovation, why watching, not just listening, to customer behavior is the key to great insights and driving bottom line results from your team.


Key Takeaways:

[1:29] Listen in and get introduced to Felicia and find out how she launches successful products.

[2:03] Pitney Bowes is a story of transformation over the last decade. Innovation has had to be in their DNA. A lot of transformation has evolved over the last one hundred years. Felicia discusses where the company started and where they are today.

[4:36] Felicia defines a product manager as one that leads a cross functional team to create, develop, deliver, and launch products. It’s one of the most cross-functional disciplines in business.

[7:06] How does innovation fit into the objectives of the product management council? Listen in to discover what four words make up the culture of Pitney Bowes. Find out why collaboration is so important to the process.

[9:14] Felicia discusses how the team knows that collaboration is working. The right people will be in the right place, at the right table, at the right time. Each person has the ball at their venue. The players all know where their piece fits into the puzzle.

[10:11] How do you align and encourage a culture where disagreement happens?

[11:55] The foundation of a successful product launch is to deeply understand the customer.

[14:25] BEST practices include sharing deep meaningful information. It’s more than just sharing data. Setting a goal for monthly or quarterly meetings to integrate knowledge is essential. You must be having open-ended conversations with your customers. Find out what their problems are.

[18:00] Tamara challenges leaders to set aside time to gather insights and make this a priority. Gathering customer insights is not a one-time event. It needs to be ongoing.

Observing customer behavior is different than talking to them. Watching them tells you the what. Follow-up will tell you the why.

[22:48] Felicia shares how to take innovation and put it into practice.

[26:08] Tamara suggests that the process should provide flexibility for the team and be a baseline for BEST practices. Felicia inputs that the process shouldn’t strangle creativity but be a repeatable, consistent process.

[28:31] Felicia stresses the importance of looking at both parties of the product council.  The product management community are the folks working to implement the process.  The Product leadership team communicates within and helps to gather open communication and overcome challenges.

[30:44] Tamara shares that alignment at leadership helps everyone in the chain below them.

[31:13] Connect with Felicia on Linked in.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Pitney Bowes Homepage

Felicia Anderson Linked in


Sep 26, 2017

Matthew Bertulli is the master of the changing retail landscape. He is the Co-Founder & CEO of Demac Media, an award-winning Commerce Agency and brings several of his own innovative products to market. He stopped by Inside LaunchStreet to talk about the massive shifts in retail that are killing the big dogs and presenting massive opportunities for entrepreneurs and those willing to think differently.

Key Takeaways:

[1:14] Matthew explains that big shifts are happening in the retail world. Digital technology is making it much easier to disrupt the traditional consumer chain. Northface is making huge gains with 40% of their revenue being sold directly to the consumer.

[4:09] Tamara shares her recent shopping experience to her local mall. Most retail stores were devoid of customers. The stores that did have customers were the Apple Store, the Peloton Bike Shop, and the Tesla store.

[6:50] The retail shift has given entrepreneurs a prime chance to take on the monster retailers and CPG companies. How do I begin? The day of the order taker is gone,  There’s never been a better time to enter the market.

[8:35] Tamara shares the example of Diamond and Sparkle. They have over a million followers! It’s never been easier to get in front of the people that want to follow you.  Opening up a market or building your own has never been easier.

[11:12] How can entrepreneurs take advantage of this retail shift? Matthew introduces his product, Pelacase and how his company is eliminating supply chains and turnaround times. Matthew and team innovated the product but also the business model of a lightning-quick turnaround time.

[14:20] What tradeoffs did Matthew’s company have to accept for the quick turnaround time? Tamara advises that you have to think about what you have to give up versus what you want to get.

[17:20] Listen in as Matthew shares some mistakes that retailers often make. One: They go at it backward. Two: They’re going in with what’s good for them instead of going into it with a win-win situation. Build your own audience and find out who your audience is.  Tell a different story by arming yourself with your data that supports the retailer’s business.

[21:55] Demac Media, Matthew’s business, is partnered with Shopify. They create more economic value than they capture for themselves. Shopify captures 30-40% of the value that they create. Listen in to learn how you can create more value than you capture.

[24:16] Matthew believes that ecommerce is going to turn the retail markets on its head and capture 25% of the market globally in the next five-to-eight years. Data is becoming like gold. Think of the opportunity in the shift. Entrepreneurs are sitting on a gold pile!

[26:36] Tune in to find out how Matthew’s local grocery store has created brand loyalty by teaching customers how to make smoothies and eat healthily!

[28:22] Matthew shares what brands he feels are doing well online. It’s important to remember that successful brands aren’t always billion dollar industries. Your chance of building a really great $10 million business is so much better now than ten years ago.

[31:00] Media often preys on fear and money. The Podcasts movement is great because it is exposing the many success stories of base hit entrepreneurs.

[33:34] Matthew started Demac Media to help merchants build and grow ecommerce businesses. In this process, they have started and acquired their own brands. He shares success from a Canadian company called Cuddlebug. Turnaround time on decisions is ten minutes. This is intoxicating! The retail shift is going to favor the small and the nimble, not the large.

[36:45] One of the reasons Matthew decided to go vertical and have their own brands is that it gives them an edge. It’s powerful to be in the market and experience actionable data that we have tried ourselves.

[37:48] How does Matthew juggle and balance it all? How does he put his own products in the market and help others do it?

[40:58] Connect with Matt.


If you are ready to:

Sep 19, 2017

Jay Samit is the man behind the TED talk, “Disrupt YOU,” and the creator of the Disrupt YOU workbook and has raised millions of dollars for disruptive startups. We chat about how to disrupt yourself, why you can either create disruption or be disrupted, and how people willing to let go of how they do things today are the ones that are going to shake up the world on Inside LaunchStreet.


Key Takeaways:

[1:30] How are innovation and disruption different? Listen in to find out how Indiana Jones disrupts and changes all of the incremental advances.

[2:48] Listen in to find out how technology is increasing the rate of disruption.

Jay believes that whether by choice or circumstance, every career gets disrupted.

[4:52] Forty-seven percent of U.S. jobs will disappear in the next decade. The only defense you possess is how you respond to the disruption. Uniqueness comes when we realize the changes to society and how we leverage them for personal advantage.

[7:13] Why should I disrupt myself and how do I proceed? The first step is to change yourself and the image you see of yourself. It’s not about changing the world. List the problems you have in your life and begin to see them as opportunities to change your life and the life of others. Jay shares a story about two kids living in Tel Aviv that created the WAZE app.

[10:32] Silly Putty, Playdough, and Slinky were all created as innovators began to look at things differently and sought out opportunity. Tamara challenges her listeners to accept Jay’s 30-day challenge of writing down your problems in a notebook and identifying problems that you can innovate and change things for the better.

[14:40] Tamara shares that sometimes when we look at problems, we believe that it’s too simple. It’s important to remember that problems compound.

[15:42] The consequence of not disrupting guarantees that we will be roadkill. Don’t wait for something bad to happen.

[18:14] Jay believes that the risk you don’t take will be your biggest regret.

[19:13] Failing and failure are not the same thing. Find out how they are different. Jay shares how the dating site, Tune In, Hook UP, evolved to YouTube and Airbnb was born from the idea of renting out air mattresses.

[21:19] Jay shares how endless innovation has contributed to the thinking that consumers are no longer buying things to last forever. Change is the new normal, and the only person that can stop you is you.

[25:47] How does the ripple effect play into disruption? It’s imperative to get ahead of the ripples.

[28:51] Listen in to find out what things are shifting that can create opportunities.

Find out how big businesses invention can benefit you.

[33:10] Jay expounds on his nugget of advice, “It’s not the job of people living in the past to understand the future. It’s your job to communicate your vision in a way that people living in the past can comprehend.” Start living in a way that you can explain it to them and you’ll see progress.

[34:58] Click here to get started on your journey to disrupt yourself! Order Jay’s free 40-page workbook and listen to Jay’s “Disrupt You,” TED talk.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Jay's Home Page 

Jay's Facebook Page


Sep 12, 2017

Jeff DeGraff knows what makes someone innovative — it’s in the code. He is the author of The Innovation Code: The Creative Power of Constructive Conflict, and a leader and teacher of innovation. He chatted with me on Inside LaunchStreet for a discussion on the four types of innovation approaches, why so many leaders give lip service to innovation, and how conflict fosters great ideas.


Key Takeaways:

[1:12] Why do leaders often have an “empty playbook” when it comes to innovations?

[3:52] Jeff explains how you can maintain equilibrium versus being deviant. It’s important to remember that one size doesn’t fit all in innovation; it’s highly situational.  Tamara compares this to a teeter-totter analogy. Listen in to learn how you can successfully balance the teeter-totter.

[6:53] Tamara believes that radical innovation often gets thrown under the bus. Jeff believes that the problem isn’t failure, the problem is success. The issue is believing in what you’re actually getting back from the market. Innovation gets squashed in the teeter-totter going from the innovation end to the optimization end.

[9:08] How can the innovation code bust down the innovation brick wall? Innovation rule is the 20/80 rule. Imagine a bell curve and imagine when do you really change? People change when they have to. Innovation happens from the outside in. Innovation is about conflict.

[10:55] In Jeff’s book, The Innovation Code, he explains that innovation happens when conflict/contrast is introduced. The death of innovation is apathy. It’s important to understand that diversity is not a democratic process, everybody’s voice doesn’t count the same. Learn about the positive hum of generative energy.

[13:42] Good (smart) conflict isn’t about personalities, it’s about ideas. Recognize that the debate is about the idea, not the personality.

[15:18] Tamara shares a personal story regarding avoiding conflict when she worked with a beverage company. Jeff believes you don’t have to avoid safe spaces and trigger words. You don’t have to agree with people. Social media is driving this belief that fosters monological thinking.

[17:21] Jeff suggests that if you’re engaged in a conflict, you need move the idea away from the personality and generate ideas in ways that people don’t feel threatened. The object is to make people see their blind spots. Constructive conflict is your idea about something. A powerful question to ask is, “But, have you thought about this?”

[18:24] Listen in to learn the million dollar question to ask after introducing a new idea.

[19:29] How do leaders move the team forward? Jeff suggest that you partner people with their opposites, and ask them for hybrid ideas. Then, work backwards and look at the causes of the outcome.

[21:56] Jeff expounds on two of his worldview personalities: Artsy and Engineer.

Think of Lennon vs. McCartney. Innovation is not born from freedom. It’s born from constraints.

[26:26] Tamara shares that these opposite pairs must share a common thread that propels them forward to success.

[27:17] Jeff continues to share his worldview personalities of Athlete and Sage.

[29:50] Your dominant worldview is your strength but also your weakness. You have to learn how to live with it, incorporate it.

[31:42] How can I use the worldviews to help me innovate? Make people aware, without belittling them, when they are in the negative zone and then walk them out of the zone.

[33:32] Jeff explains which worldview personality fits best into different phases of innovation. All four types need to be represented in all four phases.

[35:54] How can organizations avoid assigning innovation to the “special shirt” team? What playbook is successful?

[38:24] Jeff challenges listeners to think that innovation requires generative energy. Energy is created when you surround yourself with people that don’t believe what you do. He also challenges them to dive into conflict.

[40:34] The whole process of being a leader is making sense of things. Strong leadership can pinpoint insights. Jeff feels like the biggest thing that’s currently changing are social issues. First: Starting in 2014, over half of the births born to women under the age of 30 are outside of marriage. Second, people want to work for themselves. And, third, the fastest growing religion of people under 30 is atheism.

[42:46] Tamara shares an experience while on vacation that shows just how much purchase behavior has evolved with the generations.

[44:18] Connect with Jeff at, and watch his Jeff-ism videos. Buy his book, The Innovation Code, and take a free assessment to determine what worldview personality you are.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

The Innovation Code: The Creative Power of Constructive Conflict, by Jeff DeGraff
and Staney DeGraff

Watch Jeff explain the Competing Values Framework


Sep 5, 2017

David Fradin knows how to create questions to inspire innovation. He is the creator of the S.P.I.C.E method, and has 45-plus years of product and marketing experience, and is responsible for over 75 products, representing $250M in revenue. He pops over to Inside LaunchStreet to talk about how asking the wrong questions kills our innovation efforts, why lacking process creates a culture of blame, and how to use S.P.I.C.E to move ideas forward.


Key Takeaways:

[1:15] David shares his successful key ingredient as a product innovator. He believes it is focusing on what the customer wants to do: why, when, where, and how they want to do it. As well as the question, what is unsatisfactory with the current process?

[2:58] Find out why knowing the why, and what is unsatisfactory, is so crucial in product innovation. David discusses the urban fable of Henry Ford asking people if they want a car. The answer might have been, “I don’t want a car, I want a faster horse.” Ford should have asked, Would you like to go from point A to point B faster?

[5:07] How do we move from asking the wrong questions to asking the right questions?

[9:07] David’s definition of innovation is helping people do what they want to do faster, cheaper, or with style. Tamara encourages intrapreneurs and entrepreneurs to recollect if you are helping your consumers do what they want to do.

[11:24] David shares his experience of bringing the new concept of the Apple ProFile (a hard disc on a PC) to market.

[14:00] How do you combat the resistance of a new product and get past Newton’s First Law of Motion?

[18:10] Why it’s important to do the do: do the innovation and define the value proposition first. Then, market research and competitive research, market segmentation, total available market, and prospect of journey, sales, trading plans, and identify metrics of success. Then, you start development.

[20:15] David walks us through figuring out what your customers do: First, observe who, what, where, when, why, and how. Second, develop an interview questionnaire searching for how satisfied they are for getting something done now. This will help you prioritize your opportunity based on a formula between what they want to do, and what their satisfaction is in getting the thing done. Find the formula in David’s book, Building Insanely Great Products. Third, is a format for writing a value proposition. The template for writing the value proposition can be found here at David's ecourse.

[23:02] Get introduced to the mnemonic S.P.I.C.E S. Strategy, Process, Information, Customer, Employees, Systems and Tools, in order to build insanely great products.

[26:00] Find out why the lack of process creates a culture of blame, and hinders success and innovation.

[29:58] Tamara shares the importance of team collaboration up and downstream from what you do. This will help you get the whole vision.

[31:28] Tamara shares her personal experience about going to the mall. The mall had very few customers except for the Apple Store, Tesla Store and Peloton Bike Store. David shares a story about Steve Jobs and his vision with his first stores.The successful experience all goes back to observing what people do.

[35:54] Tamara believes the question retail stores need to be asking is, how can I create an experience for our customers? Decisions need to be based on the customers and what they want.

[39:07] Connect with David at, on LinkedIn or


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Foundations in the Successful Management of Products: A Must Have Guide for Todays Product Managers and Product Teams, by David Fradin

Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later, by David Fradin


Aug 29, 2017

Andrea Simon knows how to turn customer input into innovation. She is a leader in the emerging field of corporate anthropology and the author of the award-winning book, On The Brink: A Fresh Lens to Take Your Business to New Heights. On Inside LaunchStreet, we explore how we should think of our businesses as small scale societies, avoiding the challenges of the herd, and turning everyday observations into profound insights.

Key Takeaways:

[1:33] Corporate anthropology is a social science approach to studying our society and how humans organize themselves. Corporate anthropologists take observation and turn it into innovation.

[3:50] Tamara compares organizations/innovation to microorganisms. They are either growing or dying. There really is no such thing as stagnant. Most companies would be perfectly happy if everyday was like yesterday.

[5:46] Listen in to hear Andi discuss some common problems of today’s business. Find out why the 30-somethings don’t answer the phones!

[7:54] How do you turn observation into innovation? Really listen to what the consumer is telling us and turn it into what they are asking for. Part of it is discovery and part of it is delivery. How do I do this in an innovative way?

[13:55] Tamara shares a personal experience about ethnography and self perception.  The power of observation is so much greater than anything else.

[17:09] The first thing Andi does it take the client out into the field. The disconnect between what the customer really needs, instead of what you think they need, is the gap where ethnographers can play the role to understand what they are seeing differently.

[18:30] Get introduced to the “What If” sales process. Find out how to solve the client’s unmet needs.

[19:24] Find out what pitfalls clients are experiencing when they call Andi for help. Andi shares an experience about a filling station and filling a water bottle.

[22:42] Tamara advises that the question we need to ask ourselves is, are we going to move in our marketplace and sell more tomorrow?

[25:00] Tamara and Andi discuss why malls across America are fully staffed yet empty.  Why are there customers in Apple, Tesla and Peloton Bikes but very few elsewhere? Why is the biggest challenge for doormen in Manhattan finding space for delivered packages for the tenants?

[29:21] Listen in to find out how a mall bowling alley, pool table club, and bar have combined space to experience success by focusing on upscale experiential valuable upscale experiences. Customers want to experience the purchase.

[32:03] Andi believes that people are most comfortable in a herd. They like to hang out, and find their tribe and culture. The herd brings some challenges. First, most of the herd will resist when change is on the horizon. Second, the herd is typically not motivated to change until there’s a crisis. Third, It’s difficult to allocate money, resources amongst the herd. Fourth, the herd groups together and resists change to politics and power.

[34:35] A few tips to avoid following the herd are to seek for ways to become open-minded to disagreement, and to resist the urge to push new innovation away.

[37:52] Humans make decisions using heart to head processes. We need to ask ourselves which group do I want to belong to? Do I want to be an outlier in this decision?

[38:56] Tamara challenges her listeners to take step back and come to understand and come to an informed judgement. Is it possible for the herd to be involved in innovation?

[42:18] Andi compares collaboration to golf. Find out why Tamara advises us to observe and take copious notes to what people are saying and doing, for profound insight.

[43:56] Connect with Andi , listen to On The Brink Podcast and buy her book here.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Simon Associates Management Consultant Homepage

On the Brink: A Fresh Lens to Take Your Business to New Heights,
by Andi Simon, Ph.D.


Aug 22, 2017

For Maura Sweeney, Living Happy from the Inside Out is more than a slogan. It’s a life mantra. Author, Podcaster, HuffPost Contributor, and International Speaker, this Ambassador of Happiness and thought leader helps individuals find their voice, entrepreneurs develop their brand, and leaders emerge into their most brilliant selves. We chat about how to make happiness an internal trigger, what makes someone influential, and how to avoid being a victim in life.


Key Takeaways:

[2:06] Maura shares her preschool reflection of how JFK’s presidency left her with a passion for inspirational leadership, innovation and the importance of becoming a change agent.

[4:21] Maura’s mindset is simple. You can either say, it’s too bad, I’m not the one in charge. Or, you can say, I have a challenge, I am going to prove that there is a solution!

[6:50] Maura believes that leaders of today have shifted their motivation. They are not thinking about making it a win/win situation for all. It’s more about what is the impact for me at this moment?

[8:55] Tamara and Maura discuss that great innovators see the world around them and  contribute to their part. They also achieve loyalty by, advocating, supporting, and  collaborating together.    

[12:44] Get introduced to Maura’s two personas. Either you are the victim or the beneficiary. Focus on the thought that I am a benevolent person and beneficiary in a benevolent universe! You can then undo that feeling of being the victim and become the conduit to positive change.

[18:44] How can being in the beneficiary mindset help you to gain control of your space, allowing you to influence and innovate? Tamara challenges her listeners to catch yourself and own your feelings when you are playing the victim.

[21:00] Maura defines that happiness is not pink dresses and fairy dust. Happiness is a state of mind, one that is often chosen as if it becomes a discipline. Happiness is a state of being and it’s a state of presence. It’s something that is practiced.

[23:43] How does happiness affect your success? How does it help you to get into your innovative space?

[27:50] Tamara and Maura discuss how a perspective shift can provide you with power to change your life. Maura teaches about perspective in her Foundations of Happiness ecourse.You need to shift your perspective in your mind, in order to shift it in your world. It’s the catch phrase, “There’s nothing here or there’s everything's here.”

[31:52] Listen in for tips to advance from: there’s nothing here, to there’s everything here!

[34:31] Tamara asks Maura for pitfalls and payoffs for exiting the comfort zone. Listen in as Maura shares her pitfall dancing experience.

[38:52] Maura compares a diving analogy to taking your first step to exit your comfort zone. Start small, take your first step, and own it. Then, take your next step.

[42:01] Connect with Maura at Command Central to purchase her books, ecourse and listen to her podcast at Maura4u.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —


Mentioned in This Episode:

Foundations of Happiness ecourse

The Art of Happiness, by Maura Sweeney


Aug 15, 2017

Adam Hansen is the VP of Innovation/Innovation Process Consultant at Ideas To Go, and a career-long innovation leader, student and devotee. He is also the author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward. We delve deep into the three natural biases that sabotage our innovation efforts and how to overcome them, how trust and conflict are important to innovation, and the six-second rule.


Key Takeaways:

[1:30] Listen in to find out why Adam believes that innovation is heroic and that there’s a responsibility of imagining the future of different possibilities.

[4:58] Adam believes that you gain authority when you author, not just write books, but create. He is interested in people that author, and believes that’s what is heroic.

[6:35] How do our ancestors affect how we innovate today? Risk aversion was a good thing for our ancestors but it’s not what we focus on today.

[8:53] Adam discusses three natural biases that sabotage innovation. First: negativity bias is the belief that bad is stronger than good. Second: availability bias is believing that what we see is all there is. Third: confirmation bias is the idea that once we believe the idea to be true, we continue to prove it’s true.

[13:19] Adam talks about attention, awareness, and how having a framework with tools can help you to overcome biases.

[15:20] How can understanding naive realism help with relationships and innovation?

[17:14] What is the role of the leader in creative dissent? Premature agreement can be harmful if reached too early. You want a breadth of different types of ideas.

[21:37] Tamara shares the truth that you only have one piece of the puzzle. You must have the other pieces in order to move forward.

[22:18] Get introduced to the amygdala hijack and 6 Adam shares the belief that to do innovation well, we need to become more emotionally intelligent and have better tools.

[28:14] Tamara challenges her listeners to a six-second challenge and encourages them to pause and take six seconds to answer the tough questions.

[30:44] Negativity bias is automatic and appears very smart. But truly, it’s not helpful in the contribution.

[33:24] How can framing your adventure challenge bring high impact to the conversation? Challenge the entire experience that goes around the benefits. Adam shares an example using pizza wars.

[37:08] Diverge/converge helps you to come up with better ideas. This needs to happen right from the start. Tamara talks about Under Armor’s innovation and their experience answering the I’m not selling ___, I’m selling ___ question.


[39:40] Adam shares Geoffrey Moore’s bowling pin strategy of thinking that head pin is what pin you need to knock down first. This makes if all the easier to knock down the rest of the pins.

[40:30] Adam shares advice on how to unlock innovation and outsmart their primal instincts. Ideas early in the process are vehicles to help you get to get to better places, not end destinations in and of themselves.

[42:18] Connect with Adam at Ideas2go.


If you are ready to:

■ get buy-in from key decision-makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street —

Mentioned in This Episode:

Adam’s Forbes Magazine Interview


Ideas2go Homepage

Outsmart Your Instincts: How the Behavioral InnovationTM Approach Drives Your Company Forward, by Adam Hansen, Edward Harrington, and Beth Storz

Aug 8, 2017

Richard Banfield is the CEO and co-founder of Fresh Tilled Soil, a leading Product User Experience Design Firm in Boston, and the co-author of the best selling book, Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams. We dig deep into why product leadership is so important, how to bring that skill to your work, building fast innovation cycles, determining the signals from the noise, and driving good decision making.

Key Takeaways:

[1:21] You need a good leader to have a successful product. Leaders must be able to deliver and measure value to their customer. Find out what’s different in the role of a product manager and a product leader. You must listen to the customer and seek out negative feedback.

[6:12] Richard shares advice so that you can be less emotional and more objective about feedback. It’s like any skill that requires effort. You have to get out there and practice it!

[8:17] Is this feedback I can do something about? Find out about gravity problems and how to address them.

[9:29] Prototypes are more important than PowerPoints. Prototypes should pose a question that generates an answer for you.

[12:43] Why is product leadership so relevant today?

[15:44] Modern companies with any real desire to succeed will actively pursue the voice of the customer. Product managers aid in soliciting the customer's voice.

[16:33] How does a company build and nurture high-performing teams to achieve success? First, the teams must be cross-functional teams that represent all units within the organization. Second the teams must be co-located, connected, and working with each other. Third, autonomous; they must have the training and coaching to make good decisions.

[18:49] People must be taught to make good decisions. However, not every decision will be good. Don’t go for the big reveal. Work in a quick microcycle to deliver value, and fix problems along the way. Innovate, tweak, fix, and revolve as you move through the process.

[20:47] Richard believes the innovation team should be coaching and training everyone else how to think within the company.

[23:42] Successful product companies ship a lot of experiences and deliver hIgh rates of  value, around 5-10 experiences a month.

[24:42] Richard talks about some “aha” moments that he experienced while writing his book, Product Leadership. It’s OK to say, “I don’t know.”

[26:33] How does one divide the signal from the noise? Leadership must paint a clear vision for everyone, and explain why it’s meaningful, and how to get there.

[29:29] How can you identify product leadership? It needs to be obvious by intention. You need to get people on board, and then organize the effort. Leaders need to possess  empathy, organize and present well, and have the energy to go and perform every single day.

[32:06] Product leadership is one of the keys to making sure innovation is happening.  All aspects of the business must be part of innovation.

[33:44] Richard shares an analogy of the doctor making a house call to the crazy cat lady. Go and observe the customers in action and live in their shoes. Walk through the manure.

[38:24] Why is it necessary to be a lifelong learner?

{40:00] Connect with Richard on Twitter or on Richard’s homepage. Purchase Richard’s book on Amazon.

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street —

Mentioned in This Episode:

Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams, by Richard Banfield

Richard's Homepage

Connect with Richard on Twitter

Jul 25, 2017

Steven L. Blue is the CEO of Miller Ingenuity, and a nationally-recognized expert in transforming businesses into global powerhouses. He is also the author of American Manufacturing 2.0: What Went Wrong and How to Make It Right. We delve into how to thrive in an industry that is seeing massive change, creating a culture where innovation is infused into the heart of the people, and why you should make it your goal to solve the problems you don't even know exist.

Key Takeaways:

[2:26] Get introduced to ‘bumper sticker values’ and learn what the current problems of Uber, Wells Fargo, and United are teaching companies about values. How does the values gap get so big between the leaders and the employees?

[5:26] Innovation, creativity, and taking risks is included in most companies’ value statement, but how is it playing out in the real business world? Money, commitment, and resources must be allocated in the plan. Innovation cannot get disconnected from the rest of the organization.

[9:32] Steven’s innovation space is in the heart of the factory. This is a space to teach his employees about creativity and innovation. The entire company was taught the principles of innovation.

[13:00] How does one complete a values check? How often should companies do this?  What risks do new hires bring to the table?

[14:47] Steven shares some ideas for picking values that are right for your organization. Picking values can be a discovery process to fine tune what’s important to your customers, stakeholders and employees. Community is a very powerful value to focus on.

[18:21] How is innovation described in Steven’s company? Innovation is the major plank in the last level of the seven levels of ingenuity. Innovation means creating new opportunities and solving problems that we didn’t know existed, or have just manifested.

[20:28] You must have the foundation set up so that your people really care enough to innovate. Then, you have to hire enough people to free up your employees to spend 20 percent of their time innovating.

[22:41] What are the risks associated with freeing employees up to innovate? Learn about Steven’s Creation Station, and the payoff that it brings to his company.

[23:44] Are some values more important than others? Integrity is one of the bedrock values — that must start at the top. Steven shares a personal example about his cherry red 1968 Mustang convertible. Values must be installed from the top down.

[28:02] Drift is natural. To avoid the drift, you must give your employees reason to think about what and how they’ve been doing. Retreats are a powerful tool to provide fresh thinking and respite.The whole purpose of the retreat is to find the synapses that you’re been missing because you’ve been so busy, busy, busy.

[29:29] Find out how Steven’s participation in the Anthony Robbins Firewalk has helped him to acquire the skill of seeing problems that don’t exist yet.

[33:00] Shaking it up is a necessity! There are always two stories to tell the shareholders. Either, you go belly up, or you are successful. You must assume that things are going to get bad if you don’t change.

[36:01] Tamara shares examples of how Kodak missed the mark, by doubling down on what they know, instead of what will make them successful.

[37:19] Steven advises innovators that you have to take a risk and a chance, and that you must be persistent. Get introduced to the ‘spend and see plan’.

Connect with Steven, purchase American Manufacturing 2.0: What Went Wrong and How to Make It Right, as well as other books  at:


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —

Mentioned in This Episode:

Steven L. Blue's Homepage

Miller Ingenuity

American Manufacturing 2.0: What Went Wrong and How to Make It Right,
by Steven L. Blue

Jul 18, 2017

Kellen Kautzman owns Send It Rising Internet Marketing, and manages a team of over 20 internet marketing professionals. Kellen holds a Master's degree in education, and taught for five years before transitioning into his career as an internet marketer. We delve into the secret sauce ingredients of online marketing, why you can make a huge impact with only six seconds and what everyone is doing that you shouldn’t.


Key Takeaways:

[1:44] Kellen relates how he went from teaching Spanish in the classroom, to living out of his car in Las Vegas, to pursuing his dream of web development.

[4:14] What poses the biggest barrier of getting buyers attention online?

[6:43] The older generation of business owners must have a paradigm shift. Owners must become a celebrity in their space by using social media and youtube. The question one always needs to ask is, “How do we connect with our tribe?”

[10:27] Listen in to learn about the huge impact of just 6 seconds. 1/8th of the population will listen to the full 30 second ad. You must seize that golden opportunity and grab the buyer’s attention in the first 6 seconds.

[13:21] Consistency bring results. Facebook retargeting keeps business in front of folks in a casual way. Find out why some people consider retargeting spooky. Knowing your tribe is key to deciding if retargeting is right for your business.

[19:20] Is it possible to get too specific in targeting? How can knowing your objective help to answer this question?

[21:00] Kellen shares some tips to engage when you are no longer getting the results you once were. First, Engage, adwords (culling) negative keyword list. Second, add call extensions to adwords on mobile but not on desktops. Call extensions are the blue phone that appears on the ad. You can touch the phone, and it will call the business.

[23:00] Kellen’s secret sauce is revealed! You don’t want to miss these ingredients.

[26:33] Exercise your basal ganglion cells in the brain by tracking Google analytics every morning with your morning routine.

[28:26] Kellen shares three styles of blogs: traditional, embedded youtube videos, and photo blogs.

[33:36] What can innovators do when the key words they use don’t exist? Think of terms that exist in the same realm and find things in the same paradigm.

[36:28] The key to successful advertising is to understand that advertising is the struggle to get attention. Innovators need to be gentle on themselves and grow in time organically, and be honest and hang on to your integrity.

Kellen’s new book, Everybody's Doing It will be released in the Fall of 2017. Read some excerpts now! Connect with Kellen here:

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —

Mentioned in This Episode:

Everybody’s Doing It

Jul 11, 2017

Kathy William Chiang is VP of Business Insights at Wunderman Data Management, and the co-author of the book Monetizing Your Data: A Guide To Profit-Driving Strategies And Solutions. We dig into how too much data is a major bottleneck, how to shorten time to insights, why you can’t analyze away risk, and how to think about the two buckets of unknowns in your work.


Key Takeaways:

[2:08] Kathy began her journey into data analysis when she became frustrated with the inability to trace data issues to the root cause. It proved difficult to find the right metrics and framework for aggregation averaging.

[4:01] Tamara shares that often when a team is working together, it’s easy to focus on the wrong thing. Data can easily take us down the wrong rabbit hole.

[5:16] Find out how and why Kathy teamed up with co-author, Andrew Wells, to write their new book, Monetizing Your Data.

[7:33] How can you leverage data to push smart innovation forward and avoid the ‘too much’ analysis data trap?

[10:30] Kathy discusses the advantages of one-to-one marketing. It allows you to retain information on individuals as well as track real time responses and websites. It also allows you to respond to the things you feel are important. It gives you the ability to track and get under the hood of how products are working the market. This brings a richness to manage and drive innovation.

[12:27] Kathy shares with listeners how to determine which metrics to focus on.

It’s important to avoid the lens of what we want to see. Instead, have the discipline to look at why the market is reacting the way it is.

[16:37] Tamara gives two pieces of advice: First, start with the end in mind. Second, understand that you can’t analyze away risk. More data and anchors won’t lower the risk of trying something new!

[19:32] Tamara points out a powerful exercise to help define both known and unknown risk. Think through the process and learn how capturing the known and unknown risk can help you to move forward.

[24:15] Kathy shares a client experience about pulling information together and working with the different teams to harmonize and visualize the data.

[28:18] Tamara shares an experience about taking too much time to pull and create the data. This hinders innovation, because you don't have time to look at the patterns and innovate. 

[30:26] Tamara challenges us to think about what you’re spending your time doing. Set aside time to communicate insights that you can make decisions on. That’s what’s important!

[33:04] Connect with Kathy and Andrew on their website.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet —

Mentioned in This Episode:

Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions, by Andrew Roman Wells and Kathy Williams Chiang

Diffusions of Innovations, by Everett M. Rogers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

Jul 4, 2017

Evan Shellshear is a commercialization and innovation expert. He has delivered cutting-edge software solutions to both Forbes 500 companies and SMEs. He is a seasoned entrepreneur with experience covering all aspects of startups and product development. He is also the bestselling author of Innovation Tools. We have a great convo about how to find opportunities to innovate in your everyday life, and what it takes to bring those ideas to market. We cover crowdsourcing, tapping hacker spaces and how processes can actually help you innovate.


Key Takeaways:

[1:54] Find out how Evan began his innovation journey. Evan defines innovation as a new product or service development.

[3:56] How can people dial into their intellectual curiosity? What things drive that curiosity?

[7:08] Tamara and Evan discuss the challenge of finding the amazing balance between processes and structure, versus the capacity to create and innovate. Processes are in place to remove the mistakes that we make.

[11:58] Evan discusses myths of innovation. He debunks the myth that innovation is a big mystery and only geniuses can innovate. Evan believes that innovators  possess two characteristics: First, a huge depth of personal experience in their area of expertise, Second, the ability to connect the dots. Real design-led thinking will help you for the rest of your life in innovation.

[15:50] Find out how dishabituation factors into innovation. Successful innovators notice the pain points and stop putting up with them. Find the points where you get annoyed, and fix the problem.

[19:56] Evan challenges listeners to think of the one thing that poses something that is challenging, too complex, and takes up too much time. That’s the thing you should begin exploring and innovating! Focus on your user and integrate feedback. This concept can be applied to how you approach both work and life.

[23:43] Evan suggests three easy-to-implement tools from his bestselling book, Innovation Tools.  First, tap into crowdsourcing, like Kickstarter. Let the latent expertise that exists in the world help you solve your problem. Second, use the hacker space and make a space movement to help you prototype your idea. Third, factor in behavioral innovation. How do biases affect our decisions?

[28:30] What did Evan do to win Australia’s Good Design Award and beat out Tesla Model X? Who is the real winner? The winner creates value for the consumer.  You must put the human at the center and discover what people love.

[33:23] Tamara reminds us not to assume because you do or don’t want something that other people share your opinion. Understand who your niche is, and what value you can provide.

[34:40] Product development doesn’t happen in a vacuum. Infuse marketing and sales from day one into the development. This helps to ensure buy-in, and create the lean utopia you are seeking.

[36:50] The Game of Awesome was developed in New Zealand to teach students in grades 5-8 the concepts about problem solving and creativity, with design embedded into the game. Within 24 days, the students had won the design winning award. Because it had the end user in mind from day one, they made few mistakes and capitalized on the award!

[40:04] Connect with Evan at: Linkedin and on Twitter


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet -

Mentioned in This Episode:


Innovation Tools, by Evan Shellshear

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