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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Now displaying: December, 2018
Dec 25, 2018

In this episode, I pull out five clips from a range of incredible innovators that have stopped by and shared their brilliance on Inside LaunchStreet in 2018. They range from an Intrapreneur shaking up his large, bureaucratic company, a Silicon Valley pitch expert, a master investor, a pair of rocking entrepreneurs that have built an empire and someone that trained under the management guru, Peter Drucker. These clips highlight just some of the nuggets of gold shared in our interviews.

Dec 18, 2018

We’ve entered a new era. One that requires us to solve challenges we’ve never seen and explore solutions we’ve never created. If you are like me, sometimes it’s hard to wrap your head around it. And that’s why I had Greg Satell on Inside LaunchStreet. He is the author of Mapping Innovation: A Playbook For Navigating A Disruptive Age, a regular contributor to Harvard Business Review and INC and a sought-after innovation thought leader. We talked a lot about how we are moving from the age of iterating what we know into exploring what we don’t know. He shared with me the top ways to stay relevant and ahead in this changing time.

 

Key Takeaways:

[:59] Tamara opens the show by sharing that the overarching theme in today’s conversation is the fact that we’re transforming the era that we’re in from iterating what we know into exploring new things. She invites listeners to take the IQE Assessment. This will help you to shift into the new era.

[3:52] Greg just released his book Mapping Innovation: A Playbook for Navigating a Disruptive Age. It was recently selected as one of the best business books of 2017 by

800ceoread.

[4:52] You might be surprised to learn that Greg spent 15 years in the former Soviet Union.

[6:10] Greg teaches that we are currently in the digital revolution. It’s been driven by the ability to add silicon wafers. The value has now shifted to the front end to behavioral-design-type things. He thinks the digital era is nearing its end.

[10:13] What can we expect the new era to look like? What should innovators have their eye on into the future?

[16:22] Greg says you need to get out and widen and deepen your connections. Tamara believes it’s more about going wide and connecting the different dots. They talk about connection driving transformation. Greg thinks the key thing is to get away from the idea of constantly adapting. You need to prepare rather than adapt.

[18:31] Greg believes you can change and evolve to keep up, but you can’t win by evolving. Tamara and Greg talk about Google and Facebook evolving.

[21:50] Tamara questions where the fast-casual industry goes and how do businesses prepare for the shift? Greg discusses material science. It’s important to have an idea as to what new technology can affect your industry. Then, start laying the groundwork.

[25:54] Do smaller companies and startups have a handle on it?

[28:02] Get introduced to the 70/20/10 rule.

[31:26] How does innovation become responsible across the 70/20/10?

[33:20] Senior leaders have to make innovation a priority. It’s important to figure out how to sustain over time. Innovation isn’t about ideas. It's about solving problems. Go look for a good, meaningful problem to solve.

[37:27] Greg and Tamara discuss Malcolm Gladwell’s ideas. Tamara says he’s good at taking large and complex topics and making them easily digestible for the everyday person.

[39:28] Connect with Greg at gregsatell.com or at digitaltonto.com.

[39:59] Greg shares the story about Alexander Fleming and the invention of penicillin. Penicillin didn’t become available for twenty years. Listen in to learn how penicillin came to be the important medicine it is today. Tamara reminds listeners that it doesn’t just happen. Innovation is never a single event.

[45:44] Greg’s final piece of advice is to go looking for a meaningful problem to solve.

[46:40] Tamara loved Greg’s idea that innovators are connectors. They’re people out there gathering ideas and experiences. We need to think about how we can be connectors in this world. Get your IQE Assessment and start innovating and adapting.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Mapping Innovation: A Playbook For Navigating A Disruptive Age, by Greg Satell

 

Dec 11, 2018

Let's face it — trying to be innovative in a workspace that feels boring and stiff is hard. Yet, that's what most of us face every day — a workplace that keeps you siloed and doesn't help you think differently. I find it super frustrating so I brought on Shama Hyder to talk about the Empowered Workplace and the new frontier in employee and customer experience. She’s an author, business owner and was called the “Millennial Master of the Universe” by FastCompany.com.

 

Key Takeaways:

[1:02] Tamara opens the show by inviting listeners to go to iTunes or Stitcher and leave a review about the podcast.

[2:32] Innovation is hard when you’re in an environment that feels stifling, boring and stiff. It's a lot easier when you’re in an environment that fosters innovation, collaboration, and a new perspective.

[2:52] You might be surprised to know that Shama is a very fast reader. She aced the verbal part of her SAT’s.

[4:48] Shama starts things long before the trend emerges. She started Zen Media, a marketing and PR firm to help brands stay relevant in the digital age, long before most people knew what social media was.

[5:09] How does Shama identify the next big wave?

[6:39] The new marketing frontier is physical space. Things are coming full circle. The digital space is shifting to a more traditional space. Shama shares that experience helps to take the friction away. She shares that Chase Business understands that they aren't in the business of banking, rather, they help businesses grow through banking.

[10:54] How does Chase operate differently from other banks in day to day business? Tamara shares that Square Space is successful because they help other people make money. Not that they develop an easy web service.

[13:03] Shama commented in this LinkedIn article, The Future of Workplace Design: The FETCH Model, that today’s workspace needs to evolve to meet the needs of today’s changing workforce. Tamara believes that organizations are successful when they realize that their people come first, along with their customer.

[16:01] How do you create an empowered office?

[16:35] The physical environment is a huge factor in productivity. How are you facilitating the needs of your base? The answer is never a ping pong table in the middle of the office.

[19:39] Tamara and Shama talk about not perceiving things incorrectly and being open to the next wave of innovation and what’s really happening. Shama refers to this as ‘small bets.” She looks at patterns and what's changing.

 

[24:58] Tamara shares that one of her mass marketing professors would send students to Walmart to interview customers to try to understand why people would shop there. They couldn’t grasp that anyone would want to shop there because they didn’t shop there. Shama talks about diversity. She believes that we think about diversity but it’s often shortchanged. We don’t think about diversity in thought, perspective, and experiences.

[27:44] Tamara reminds LaunschStreeters that what’s important isn't what works for you, but what works for your customers. How do you create experiences online and offline?

[28:28] Listen in as Shama discusses customer-based philosophies.

[29:22] Connect with Shama on Zen Media, at Shamahyder.com, and on LinkedIn.

[29:49] Shama shares a few key pieces of advice from her book, Momentum. First, the idea of really putting the identity of your customer first, Second: the importance of curation. The book provides five guiding principles for how to do business to grow your brand in the digital age. The five principles are agility through analytics, customer focus, integration, content curation, and cross-pollination.

[36:02] What’s the one action you’re going to take in the new frontier of marketing?

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Made Design

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, by Shama Hyder

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, by Shama Hyder

Squarespace

The Future of Workplace Design: The FETCH Model

Dec 4, 2018

Have you ever wondered how to take your team or organization from no or low levels of innovation to high levels? How to get people to buy into the idea that innovative thinking and processes are important to success? Heather Kluter, innovation thought leader, did that at Hyundai and she’s here on LaunchStreet sharing her experience and how she helps companies continue to think big. We talk about how to break down silos, the “not-creating-here” mentality that kills innovation, and why doing small things may actually be the right approach at first. We even talk about cake and huskies.

 

Key Takeaways:

[:58] Tamara brought Heather onto Inside LaunchStreet because she’s pushed back against the legacy systems and has really had to shift the culture to innovation that impacts the outcome. Listen in as you find out how little things affect the big things.

[2:50] You might be surprised to learn that Heather has recently become a dog lover.

[5:13] Heather believes that many companies are not breaking down silos and working together. Innovation hasn’t been ingrained in the culture. This causes them to miss the boat on innovation. Tamara adds that the innovation efforts ebbs and flows. Innovation needs to be spread across the board and consistent.

[8:45] Heather worked for Hyundai for almost a decade. Heather and her team started with little things that they could apply to the concept of improving the cars. They began taking field trips to watch for ways they could improve the car's functionality.

[12:16] What were some of the keys in getting the initial buy-in? How did the baby steps turn into the creation of the innovation team? Get introduced to the term “assertive grace.” Tamara reminds listeners that those baby steps are important and we need to eat the cake a bite at a time, instead of trying to eat the cake all in one sitting.

[16:26] Why were the baby steps necessary? What important lessons were learned in these small steps?

[18:17] Heather talks about how Hyundai broke down the silos and how they developed a core team and an extended team. The core team branded strategy and advanced planning. The extended team was comprised from the thinkers that have the passion to innovate. This included people from finance, service, sales development, and other areas of the company. She talks about how the off-site location in New Port Beach motivated people to be involved in innovation.

[22:45] Tamara points out that getting people out of the offices to think differently can be a positive thing. But, she struggles with innovation happening off-site because it separates the team of innovators. Heather discusses the challenges of working with the Korea team and the U.S. team. Someone always had the “home turf.”

[24:53] Heather breaks down the use of ethnographies versus focus groups. Tamara shares a story about working on a project to make cereal portable. They discuss that how people see themselves isn’t really always the reality of the situation.

[30:50] Heather talks about successful segmentation studies and algorithms. Tamara shares that long-term customer feedback is so important. Blending technology with the personal panel helps to get great feedback. We need to examine where the customer is headed and not just where they are right now.

[35:53] How do you get companies to think bigger? Heather likes to connect companies to other companies so that they can share success.

[38:11] Tamara reminds listeners to think about what other industries and businesses can you tap into that have a similarity to yours? Make a list and start connecting with these people.

[39:10] How can I identify who I should connect with?

[41:19] Connect with Heather on LinkedIn.

[42:03] Heather’s last piece of advice is to not worry about structure, approval, and budget at the beginning. Do little home-grown ideas that you can bring to the process.

Tamara adds that the small steps are OK. Innovators often get frustrated because they tend to try to sell the whole cake at first.

[45:49] Tamara challenges listeners to go out and find a person that shares a similar challenge. Reach out to learn from each other.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

The Luxury Marketing Council

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