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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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Now displaying: May, 2017
May 30, 2017

Felena Hanson is a long-time entrepreneur and marketing maven. She is the founder of Hera Hub, a spa-inspired shared workspace and community for female entrepreneurs with locations all over the world (and continuing to expand)! The business supports hundreds of freelancers, entrepreneurs, and nonprofits, in over 16 industry segments. Hera Hub was founded on the confidence that women are the future, and women will be responsible for the next wave of prosperity in the U.S. Hanson and Hera Hub have been featured in Inc. Magazine, BBC News, Forbes, and The New York Times. We chat about her entrepreneurial journey, how it takes a village to be an entrepreneur, why collaboration is key to success, and when women should think about leaning out.

Key Takeaways:

[1:07] Find out how going through three layoffs by the age thirty inspired Felena to create Hera Hub.

[4:42] Felena began looking into shared space in open, collaborative units. She found a segment of the market that had been ignored and therein opened the door for innovation.

[5:36] Felena shares that her layoffs, fire truck accident, and divorce early in life helped her to look at life in a different perspective. These experiences gave her drive and commitment to keep moving forward.

[7:40] Hera Hub was created to be a different environment, a spa-inspired space. While they are female-focused they do have a handful of men involved. Felena has infused her love of education into the business, to help educate and empower its members. It’s not just space. It’s a true community where women truly support each other.

[9:56] Is lack of women support in the innovation arena a stereotype or issue of conditioning?

[11:30] Women tend to be more collaborative than men. How can women use this as a positive outcome? Women are stronger together. A like-minded community to share with is critical. Women are naturally connectors, tribe builders.

[12:44] What are some myths and hurdles that women need to overcome, to fulfill their entrepreneurial dreams?

[14:28] Felena shares some case studies of success within Hera Hub. Be exposed to the “think tank.”

[16:53] Women-owned business are the key to the next wave of prosperity. Women inherently approach business differently. There tends to be more collaboration among women, and women are more conscious of diversity. Some research shows that women are starting businesses at twice the rate of men. Women-owned businesses tend to be more socially leaning, out of the gate.

[21:39] Felena encourages women to ‘lean out’ and launch their own dream and business and paint their own path. She shares her advice for intrapreneurs. First, ask for opportunities to innovate within the company. Second, ask yourself if can you start a business on the side and become independent.

[25:45] How can someone make the transition from fear to future? It’s different for everyone. You must believe in yourself, and surround yourself with the right people and have the support that you need.

[27:48] What is the imposter syndrome? Should you trust your instinct?

[30:18] Felena shares how you can find your tribe.

[35:15] What is servant leadership? Women are natural servant leaders because they tend to think about the collective when making decisions. It’s becoming more popular as the rise of social entrepreneurship has gotten more notice. Learn more about Hera Hub at: Herahub.com

 

If you are ready to:

■ Get buy-in from key decision makers on your next big idea

■ Be a high-impact, high-value member that ignites change

■ Foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Hera Hub Webpage

Flight Club Book

May 23, 2017

Dre Baldwin is the world’s only Work On Your Game expert. A 9-year professional basketball player, Dre teaches Mental Toughness, Self-Confidence and Self-Discipline to athletes, entrepreneurs and business professionals. Dre has appeared in national campaigns with Nike, Finishline, Wendy’s, Gatorade, Buick, Wilson Sports, STASH Investments, and DIME magazine. Dre has been blogging since 2005, and started publishing to YouTube in 2006. He has over 5,500 videos published, with daily content going out to his 120,000+ subscribers and being viewed over 40 million times. He has given 3 TED Talks and published 13 books. Dre’s Work On Your Game Podcast is ranked in iTunes Top 100 Education broadcasts. We dig deep into how to stand out in a crowded marketplace, why thinking about your competition means you are already losing and how to tap the power of the 3rd Day Rule.

Key Takeaways:

[3:14] Dre relates how making that first VHS basketball video tape was his golden ticket.  He discusses how the mental game translates in business and everyday life.

[7:35] While at an exposure camp, Dre shares how he discovered that he had to seize the opportunity that would make him stand out in the crowd. He shares the old adage, “Bloom where you are planted.”

[9:53] Tamara believes that to be successful you must possess two key attributes: First, you should be thinking about yourself. Second, you must be accountable to yourself. You must step up to succeed.
[10:34] How can I continue doing the thing I love doing while I make money? This question launched Dre from sports into entrepreneurship.

[15:00] Mental toughness, discipline and confidence are all required to achieve pro status. A professional is someone that goes out and performs, no matter what they are feeling on the inside. This is true in sports and business.

[19:29] How does one achieve mental toughness? Can everyone have it?

[21:59] Innovators always experienced pushback. Dre shares his advice for people to rise above this challenge.

[24:06] Tamara discusses that often we look at innovators and see only success. We don’t see the heartache and sacrifices that have transpired to get to the point of success.

[26:18] Get introduced to the 3rd day rule as Dre shares the analogy of joining the gym. Learn as he compares the amateurs, benchwarmers, and professionals to the business arena. It’s possible for the 3rd day to occur everyday for an entire year!

[30:58] In order to ‘flip the switch,’ and make things happen, Dre believes that you must start the day with a visual map. Define the purpose/goal. Decide what you are willing to give, and ask yourself, who do I need to be as a person?

[36:57] How can one impact the ability to stand out? Create an intersection of two things. What are you good at? Obtain the skill if you don’t have it. What do you give a damn about? Make the intersection and seize the opportunity!

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Dre’s Website

Dre’s TED Talk on Confidence

Dre’s YouTube Channel

May 16, 2017

Anthony Lambatos is the president of Footers Catering, where they aim to provide awesomeness to their clients’ events. We dig into what it takes to build and grow a business, how to overcome some of the hurdles around implementing new ideas, and how to create a team that focuses on daily improvements that lead to big innovations and a competitive advantage. We also talk about his 80/20 rule and the importance of understanding the J curve.

Key Takeaways:

[2:10] Anthony describes his vision moving forward when he took over the family business. He focuses on creating a great place to work.

[4:06] Focus on the workplace is part of the foundation. It isn’t icing on the cake, it is a crucial part of enhancing productivity. The culture truly is how the team interacts and works with each other.

[6:46] The key elements in building the culture include culture club,which is more than a party planner. They focus on committee fun, relationships, and recognition.

[9:58] It’s all about awesomeness! What does it mean in Anthony’s company?

[15:16] Andrew chimes in on how innovation has infused itself across the organization.  He motivates to activate constant improvement and big bang innovation. Our mission statement is: Love what you do, make it better everyday, and create exceptional experiences for our guests.

[15:56] Get introduced to the MIBE tribe.  Find out how team collaborations help move the awesomeness forward.

[18:14] What benefits happen when you use a cross-functional team?

[19:21] Little improvements every day can advance you to the big bang theory.

[21:00] Anthony shares his advice on creating the culture of innovation. How to get your employees invested in the company. Does the team understand why you’re in business? Why are you doing what you're doing? Are they sharing your vision and mission? You need to implement the feedback from your employees.

[23:14] Tamara shares advice about the black box that turns into the black hole of suggestions. Be willing to implement and provide a feedback loop. The team needs to be heard.

[24:39] Embrace the 80 or 90 percent solution. The idea doesn’t have to perfect to implement it. Start and try to get 80 percent success. Anthony tells about overcoming a hurdle by identifying the major problem and making a few adjustments.

[29:12] How can identifying the J-curve help you to push through and work together to find success? How can the naysayers help with identifying and solving the challenges?

[32:35] Caterers typically have a high turnover rate. Anthony is often called in to help other companies with employee maintenance and culture.

[35:25] Collaboration is the right people getting together at the right time to solve challenges. Effective collaboration is not the same as consensus.

[36:09] It’s not enough to say things once. The team core values and mission statement must be talked about in some way everyday.

[38:37] Footers is a full service catering event. We cater weddings, black tie fundraisers, new product launches. We cook all of our food on site.

Connect with Anthony Footerscatering.com

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative   ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

 

Mentioned in This Episode:

Footerscatering.com

May 9, 2017

Kris Boesch is the CEO and Founder of Choose People, a company that transforms company cultures, increases employee happiness, and boosts the bottom-line. Her Choose People 360° Culture Audit is based on over 1000 hours of research Boesch conducted with the Industrial Organizational Psychology Department at Colorado State University. She is also the author of Culture Works: How to Create Happiness in the Workplace. Prior to Choose People, Boesch was the CEO of Exodus Moving & Storage. We go deep into why satisfied employees aren't enough, and how focusing on your culture is the difference between barely getting by, and leading your industry. We also chat about how happy employees are more productive and innovative.

Key Takeaways:

[1:36] What experiences led Kris to become an expert in workplace culture? How did simplifying help Kris to create the largest moving company in Colorado?

[4:22] Why is it important for even the un-sexy companies, those mainly out of the spotlight, to think about defining culture? What are the challenges in these companies that aren’t defining culture?

[6:53] Organizations must connect how important the team’s individual roles are to success within the company, and also connect how the success of organization makes the world a better place.

[9:00] Kris shares her experiences about her orientation meetings within her moving company. How did this powerful orientation affect her movers performance?

[9:58] What breaks should management look for to determine if the culture needs to be better? Drama, low expectations, low performance, no real energy or excitement, lack of appreciation. It’s the difference of walking into the front doors of the DMV or walking into the doors at Disney! What is the energetic force field?

[12:15] How can you turn this disunity around? The first thing that needs to happen to change the toxicity is for the leaders to own and acknowledge the problem. Oftentimes, a real apology is necessary to move forward.

[15:35] Tamara shares that she feels culture is about three things: First, it really is about accountability. Second, the message must have authenticity. Third, people must feel as if they are contributing to the greater cause.

[16:27] Kris believes in the three-pronged way of culture: people must feel like they are  known/cared about as individuals, feel as if they matter, and have a sense of feeling included.

[17:36] Kris relates a story about an employee that needed support. The employee took some time off, yet the team started feeling cheated due to the lack of support for the team. The ripple effect took a toll on the team. Kris asked the employee to step up his effort. This helped him to see his value and purpose. The team needed his contribution.

[22:14] Accountability is always a hot topic. What is the synonym of accountability? A better definition can be that you are count-on-able!

[24:11] Tamara shares a personal experience about her manager rewarding her with a gift card to her favorite restaurant. Listen as she explains how that made her feel special and needed.

[25:50] Why happiness? Leaders are in charge of creating a context in which employees can be happy! Is satisfaction enough? Or Engagement? A productive employee will be happy.

[28:18] What is my return on investment, when my company has a happy environment?

If my employee is happy, they will contribute 1.5 multiple of their salary.

[31:49] Employees that are happy make 26% fewer mistakes. Innovation requires caring. If you want your people to be innovative, you must create a positive culture. Those elephants must be called out.

[33:29]  Why should you find your “secret sauce”? How do you capture it? Why it’s important to identify the recipe of the “secret sauce.”

[35:14] The Culture Works Book and Workbook is intended to be a ‘how to guide.’  It’s designed to support teams and managers, and leaders of teams, to have the tools needed to make the culture happen.

[38:16] Kris’s moonshot goal is to help shift the national conversation. The tipping point is 14% of the population, or 17.6 million people, need to be talking about having joy in the workplace to shift to the conversation to joy in the workplace.

Connect with Kris at Choosepeople.com

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high impact, high value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Choose People Homepage

Order Kris's Culture Book and Workbook

Subscribe to Kris's weekly tips and get entered to win a free Culture Works Book and Workbook

May 2, 2017

Robert Glazer is the Founder and Managing Director, Acceleration Partners and Founder and Chairman of BrandCycle. He is the author of the new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He believes affiliate or partnership marketing should be a win-win, and is working hard to drive change in this industry. We talk about why partnership marketing can transform your business, when you should engage, and the trends in the industry that are affecting us all, big and small.

Key Takeaways:

[1:14] Affiliate marketing is when a company and a marketing partner, affiliate or publisher enter into a commission-based relationship that is paid for performance, often called cost per action, or cost on delivery. It’s a framework on how to pay partners more than it is a channel itself. Public companies, newspaper and magazine companies,, mommy bloggers can all participate. Anyone can be an affiliate.

[2:21] Why does affiliate marketing have the perception of a checkered past?  How does one define the positive relationship in this space?

[5:12] Affiliate marketing would work well for consumer online businesses if they are:  looking for leads, have more than 1 million dollars in  revenue, and have defined an endpoint that you can pay on.

[6:36] Find out how Robert compares champagne and sparkling cider to  performance partnerships with affiliate marketing. The four elements of performance partnership are:  CPA payout, transparency, partnership, real time taking/payment.

[8:31] Robert highlights the company, Tiny Prince, and shares their affiliate success.

[12:07] How do you find the right partners? It’s important to realize that partners aren’t customers, they are partners. Open communication is essential.

[14:01] Robert and Tamara talk about the predictions for the future of partner marketing. Is the demand for performance going to go up?  Get introduced to the “Uberization” of marketing.

[16:55] What role is performance partnership beginning to play in the big business players?

[18:10] Robert shares the need for transparency, and why it’s crucial in moving forward in online marketing. The kickbacks have to stop.

[20:18] Tamara shares her personal experience about interviewing PR firms, and how it’s impacted her relationships in business. Robert shares his frustration about his experience to hire within his company. Find out why he created a recruiter company to help move forward.

[24:00] Are conference booths a successful value? How do you measure the value?

[25:20] What initiates the client call to Robert? First, there’s a fast-growing brand, and they are looking to do this for the first time, and they don’t understand how. Second,  there’s a program that isn’t running well.

[27:47] Don’t give up on your idea, or someone else will make it real. Ideas aren’t worth much. It’s about acting on that idea and just not quitting. When is it time to throw in the towel?

[30:05] Robert entered an industry that had been hijacked and derailed. What made him want to put his stake in the ground and want to charge forward?

[32:43] Connect with Robert at http://www.accelerationpartners.com.

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high impact, high value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Mentioned in This Episode:

Acceleration Partners

Performance Partnership Free Introduction and Chapter 1 Download

Affiliate Grader

Brandcycle Webpage

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