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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Now displaying: February, 2019
Feb 26, 2019

Half the battle of innovation is coming up with ideas and thinking differently about what's in front of us. The other half is communicating that idea effectively to get buy-in, and that’s where lots of us stumble. Joel Schwartzberg helps people like us remove the barrier to buy-in with effective communication by getting to the point, sharpening our message and making your words count.

 

Joel Schwartzberg has been teaching effective presentation techniques to clients including American Express, Blue Apron and the Brennan Center for Justice since 2006. He is also the author of the award-winning book Get To The Point: Sharpen Your Message and Make Your Words Count, which talks about how to go from sharing information to making a difference, all by getting to the point.

 

Why is being concise so important, particularly to innovation? How do you know what is important to your audience and what's just fluff? What’s the difference between sharing vs. selling, information vs. insight? Joel explains why only points and arguments have an impact, and shares his perspective on what it takes to get your point across to your audience (Hint: You have to have a point to make a point!). We also discuss some of the pitfalls around opening and closing your communication, and why you should never end with a Q&A. Joel has just the strategies you need to communicate your new and innovative ideas to the world, so join us for the ride.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Joel Schwartzberg

Get to the Point!: Sharpen Your Message and Make Your Words Matter, by Joel Schwartzberg

Change Management Principles - Get from Information To Insights

 

 

Feb 19, 2019

Organizations these days are all about being nimble and innovative, but it is just as important for them to make the right decisions and move in the right directions. Balancing being stuck in analysis paralysis against reckless implementation can be tricky. Jack Bergstrand helps companies do just that and gain velocity in their business to move forward, with speed AND direction.

 

Jack Bergstrand is the founder of Consequent Business Strategy Consulting and Brand Velocity, where he works with a broad range of companies from Fortune 500 to startups. He is an expert in enterprise reinvention, and also formerly served as a senior executive at Coca-Cola. He is the author of, among others, The Velocity Advantage, which focuses on how businesses can achieve better and faster results.

 

It's easy to be fast, and it’s easy to study things to death, but it’s hard to be fast in a way that’s sustainable and produces results. Jack shares his insights about how companies can connect the dots between being stuck in planning mode and implementation that doesn’t stick, as well as the telltale signs organizations should look out for to find out if they don’t have velocity. This episode is bursting with Jack’s wisdom about creating and maintaining velocity, as well as why it’s important to bridge the gap between innovation and execution.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Email Jack Bergstrand

Consequent Business Strategy Consulting

The Velocity Advantage, by Jack Bergstrand

Drucker Institute

Innovation and EntrepreneurshipPractice and Principles, by Peter Drucker

The Keystone Kops

IQE Pro Innovation Toolkit

IQE Pro InnovationToolkit: Team Edition

 

Feb 12, 2019

As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization.

Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead.

When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World,
by Allen Adamson and Joel Steckel

Email Allen Adamson

Metaforce

BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson

BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson

The Edge: 50 Tips from Brands that Lead, by Allen Adamson

Allen Adamsons column on Forbes

Better is Killing Your Business

Thank You for Being Late: An Optimists Guide to Thriving in the Age of Accelerations, by Thomas Friedman

LaunchStreet Innovation Assessment

Feb 5, 2019

As consumers, we pay a lot for convenience. We want it faster, at our doorsteps, easier to handle… you get the point. So how do you innovate in a world driven by speed and ease? In a lot of ways. Inside LaunchStreet guest Shep Hyken shows why disruption and loyalty are important to success and how to innovate in a customer-oriented world. We dig into the six principles in his book, The Convenience Revolution, and how to implement them to innovate and stand out.

 

Key Takeaways:

[3:04] Shep’s innovator archetype is futuristic collaborative. He is able to create tomorrow’s opportunities.

[3:48] You might be surprised to learn that Shep has lots of interesting interests. He’s a golfing, ice hockey playing musician.

[5:45] Shep grew up learning about customer service when he was a young magician.

[5:57] Shep discusses the difference between customer service and customer experience.

[9:09] How you do build the customer service mindset internally? Listen in as Shep shares a customer service example of luggage. He talks about the journey mapping experience. Tamara reminds listeners that every employee needs to understand how their service impacts everything downstream.

[14:10] Get introduced to the concept of “moments of innovation.”

[17:10] Why is innovation in customer service so important? The ends haven’t changed in customer service but the middle has. Companies have figured out an easier solution. Shep discusses how technology can help technology can help drive conveniences. Innovation makes it easier for the customer. It saves them time, gets rid of friction.

[20:12] Shep’s book, The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty, discusses six principles that help to deliver a customer service experience that disrupts the competition and creates fierce loyalty. He points out how Amazon excels at all six principles. Shep talks about the Amazon dash button. This allows the consumer to order the product that’s directly linked to the dash button.

[24:54] Tamara discusses the biometric airport scanning that Delta is using. Technology is driving extreme convenience. Shep shares the innovation story about Houston Airport. People were complaining about how long it took to get the baggage. So, they gave the people a longer walk to get to the baggage claim!

[26:57] Why does the book title contain the words disruption and loyalty in the same title? Learn the power of the word “always.” Shep encourages listeners to stop thinking about loyalty meaning a lifetime. Think instead about right now, what I am doing so they will come back next time. “Next time” converts to a lifetime.

[29:59] Reducing friction is one of the six principles. This principle is important because customers compare you to the best service they have ever received. Tamara and Shep discuss taxi service before UBER created a friction-free experience.

[35:27] Shep and Tamara talk about the benefits of using Clear screening at airports. It reduces friction in travel and provides a better experience.

[37:10] Principle number 4 in Shep’s book is subscription. Shep shares the success of the Netflix subscription model. Subscriptions are a powerful way to provide convenience.

[43:24] Shep was surprised at how much innovation he discovered while writing the book. He discovered a convenience store on wheels without a driver! Tamara cautions listeners that failed businesses often provide us with stepping stones. We need to look at the patterns and the trends.

[46:00] One of the last chapters in the book discusses sometimes you have to stop trying to be convenient. Jeff Bezos knows when something is failing, you have to get out of it.

[48:44] Shep recently wrote an article about the importance of being different, not better. Tamra and Shep discuss this truth.

[50:33] Shep was surprised how many companies aren’t practicing the six ideas in his book. They aren’t thinking about the customers. Tamara and Shep discuss how the rising tide lifts all boats. Competition is good among businesses. Everybody benefits.

[54:11] Connect with Shep at Hyken.com. Don’t forget to sign up for his weekly newsletter. And find Shep’s weekly videos on Shep TV.

[54:44] Shep suggests that listeners complete the customer mapping project and get everyone involved in creating a better experience.

[56:34] Tamara is going to explore the subscription principle. Which principle will you explore? Take the IQE Assessment today to find out how you will best innovate.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty, by Shep Hyken

Delta News Hub

Hyken.com

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