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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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Now displaying: March, 2017
Mar 28, 2017

Paul Sloane is a leading innovation thought leader and keynote speaker. He is the author of 25 books, including his most recent, Think Like An Innovator. He advises a range of organizations with thought provoking puzzles and lateral thinking techniques through keynotes, workshops and his books. We talk about why being innovative is a must-have in today's marketplace, how to solve tomorrow's challenges, and leveraging lateral thinking to overcome your big obstacles.

 

Key Takeaways:

[1:40] How does one differentiate between creativity and innovation? Learn why it’s difficult to experience innovation without, ‘cutting some people some slack.’

[4:15] The enemies of innovation are: business, complacency, and bureaucracy. Learn the steps to begin chipping away at these enemies.

[8:14] Paul introduces us to ‘lateral thinking,’ and shares examples of why this kind of thinking is so important for innovators. Get introduced to America’s first supermarket, the King Cullen Store in New Jersey.

[10:45] Tamara and Paul brainstorm the critical element of checking assumptions. Tamara shares the success story of innovator, Ben Parsons, founder of Infinite Monkey Theorem.

[14:07] How did a Scottish bacteriologist use lateral thinking, and teach us that we must be prepared for accidents and receptive to strange occurrences? The unexpected is something we should welcome and examine. The innovator must be endlessly curious.

[16:11] Replacing the analytical with emotions is a powerful tool in innovation.

[18:20] Tamara shares her feelings regarding indifference. Paul shares an experience about the launch of a popular TV show. Because the show brought out strong emotions in the audience, it has become a success.

[21:05] How important is innovation in today’s workforce? Find out how to stay one step ahead of the robot!

[22:54] Paul introduces us to his new book, Think Like an Innovator. The book contains 76 examples of great innovators, and how they approached problems differently. Find out many things you can apply on your journey of innovation.

[25:46] How did Paul decide which innovators to highlight in his book? Learn the story of Gustave Eiffel. How can introducing your innovation as a trial or pilot sometimes open the door?

[29:26] What is the acid test for innovators?

[30:22] Find out what game Paul plays in his spare time.

 

Mentioned in This Episode:

Paul's webpage

Tweet Paul

Think Like an Innovator

Paul's lateral puzzles

Mar 21, 2017

Jonathon Perrelli is the inventor of LifeFuels, and the co-creator of the document and the following entrepreneur courses, Startupland. He advises and has invested in dozens of startups, and often speaks about startups, entrepreneurships, and financing. We delve into what it takes to launch a disruptive invention, how you sometimes have to kill your own ideas, and how to balance work and life.

 

Key Takeaways:

[3:48] What inspired Jonathan to create the LifeFuels Smart Nutrition Bottle?

[6:03] Jonathon and Tamara discuss the importance of timing, and that it’s not necessary to reinvent the wheel. Jonathan shares some suggestions to validate timing to see if your innovation is viable.

[10:54] Find out what makes LifeFuels different than other premium water bottles.

[13:18] LifeFuels bottles help to solve two problems: the ability to take pills, and promotes changing our behavior to fuel our body with what it needs.

[16:44] Find out some obstacles Jonathon and team overcame in their pursuit of developing Lifefuels. How did “killing” the first prototype end up being better in the end?

[21:19] Jonathon shares why innovators need the help of others, and why it really isn’t a good thing to try to innovate by yourself. He believes that the experience of others is priceless.

[24:22] What is the best way to go about educating your market?

[26:38] Why was the Startupland Documentary created?  Find out how you can have the Startupland experience, by enrolling in the Virginia Tech iScholars program.

Startupland-educational-series.thinkific.com/courses/iScholars.

[31:56] Jonathon and team tackled many learning opportunities as they embarked on Startupland, such as creating their own soundtrack, digital animations, and capitalization tables.

[33:16] Jonathon shares two valuable pieces of advice: First, his belief that success is measured by the amount of freedom that exists in his business; Second, the importance of having a peer group that you can collaborate with, and escape that feeling of being alone.

[38:07] Find out who Jonathon turns to, for words of wisdom and inspiration.

[42:18]  Tamara and Jonathon discuss why the “it takes a village” approach is superior to the “lone inventor in the garage” approach.

 

Mentioned in This Episode:

LifeFuels—Find Your Fuel

Startupland TV

The Startupland Experience-Virginia Tech iScholars

Mar 14, 2017

Philip Winter is the Co-Founder & CEO of Nebia, currently reinventing the way people shower. Nebia is a San Francisco-based startup that has built a new shower system based on a better experience and unprecedented water savings. The company is backed by leading investors in Silicon Valley, including Y-Combinator. Nebia raised over $3M in a crowdfunding campaign on Kickstarter and last month started shipping the product to its early customers.

 

Key Takeaways:

[1:24] Was Philip in the shower when the aha moment of reinventing a shower came to him?  How was Philip inspired to begin his journey of creating Nebia?

[3:25]  Philip’s thought process shifted from focusing mainly on water scarcity and sanitation to focusing on the bigger picture of how people’s interaction with water impact our day-to-day lives.

[6:55] Philip and Tamara discuss how innovators can market the business and not just the product. What are some tips to ensuring that innovation carries on after production?

[9:00] Ideas are explored as to why hasn’t anyone else reinvented the shower. Industry standard, regulation and challenges of thermofluids is discussed.

[11:30] Why is Phillip’s shower so innovative? Listen in to find out how the product can be both environmentally smart and provide a better showering experience.

[12:44] Phillip shares a key lesson he has learned along his journey. His job as CEO/ Co-founder, really evolves every six months in a meaningful way. He stresses that innovators have to be open and accept change. There really is no manual or playbook.  YOU are the one creating the book.

[15:13] What is Philip’s plan for staying ahead of the game?

[17:00] What is the vision of Nebia after showers?

[18:10] Philip tells a personal experience about an unexpected setback. Listen to how he overcame this challenge and sought out the expertise of Gabe, a thermofluids mechanical engineer.

[21:47] How important is the community connection for innoventors?  Find out what you must do to let serendipity happen.

[24:50] Philip gives some valuable advice for people attempting to disrupt a category or break into a stale industry. First, create and use every opportunity to talk to openminded people. Second, listen to your intuition. And, third, narrow your idea down to 2 or 3 ideas that really matter to people.

[27:27] Visit the Bay area and experience a Nebia shower. Just be sure to contact Philip first at philip@Nebia.com. To learn more about Nebia, visit Nebia's webpage.

 

Mentioned in This Episode:

Let My People Go Surfing, by Yvon Chouinard

Nebia's Webpage

Mar 7, 2017

Kirsten Birkeland is the founder of PrepTalk Coaching, and is a top coach to C-suite, executives, and Ted speakers. We dive into the big mistakes many of us make, that minimize our ideas, how to communicate with clarity and power, and what communication for success really looks like.

 

Key Takeaways:

[:25] Host Tamara Kleinberg opens the show by sharing her belief that half of the battle for innovators is coming up with ideas; the other half is getting people to listen to you and buy into your ideas. Tamara introduces today’s guest, Kirsten Birkland.

[1:53] Learn how Kirsten became a communication expert, and what her main focus is, when working with her clients.

[3:04] Kirsten shares two powerful tips for what doesn’t work successfully when communicating. First, we don’t have to say everything we know. Second, say the most important thing that the audience needs to know. Learn how to figure out what to say versus what needs to be said.

[4:06] Get introduced to the 80/20 rule as it applies to communication. 20 percent of the content needs to create 80 percent of the influence. Ask yourself, “What is it among my 20 percent that my audience is going to actually feel?

[5:40] How do you grab people by the brain?

[7:22] Natural styles of communicating are discussed. Do you tend to communicate using the professor style? Or the high energy/bubbly style? Whatever your style, the most powerful tool you can use is to BE YOURSELF! Never dampen the goodness that is you.

[10:47] When a communication breakdown occurs, people haven’t taken the time to go into the three layers of WHY. Explore these layers and come to better understand your audience.

[12:24] Think of one or two things that you think the audience may not know, and ask yourself, why don’t they know this? Focus your message on what you think they need to know.

[14:50] Kirsten gives advice for successful communication between small groups or one-on-one communication. She introduces her idea of a “flagging phrase,” and the “flight plan.” It’s important to understand what your takeoff looks like, understand what your 20 percent focus is, in the air, and understand your landing.

[18:32] It’s challenging to present innovative ideas, because it's all about possibilities.  The “flight plan” helps you to focus on the 20 percent.

[19:34] How can you deliver a successful address in front of an audience? Learn some tactics/strategies to make you shine on the stage. Authenticity is key. Never go into a “mode” on stage.

[22:21] Hear about two successful communication outcomes for Kirsten’s clients.

[25:51] Is confidence half the battle? Is it healthy to be nervous before speaking? Kirsten tell us the key to success, and how each of us can begin our journey to being a more effective communicator.

[28:53] How are all speakers like Michael Phelps? What can we learn from him?

[29:42] Innovators can find power through articulating in a way that makes the audience ”feel the idea,” rather than, “think it.” Indifference is the greatest enemy of innovation, the biggest barrier to success.

[31:44] Kirsten’s clients all need to have one thing in common. Find out the process involved when working with Kirsten.

[34:31] Connect with Kirsten at Kirsten Birkeland's PrepTalk Coaching Website to get started today.

 

Mentioned in This Episode:

Kirsten Birkeland's PrepTalk Coaching Website

Made to Stick authored by Chip and Dan Heath

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