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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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Now displaying: April, 2017
Apr 25, 2017

Joe Carlen is steeped in entrepreneurship, with both his valuation work with entrepreneurs, and research. He has written several books, including his most recent, A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers Who Shaped Our World. We dive deep into the lessons of some of the greatest entrepreneurs of our time, Steve Jobs, Elon Musk, Al Capone, and more, and how they think, and shape our world, and what they teach us about being an entrepreneur.

 

Key Takeaways:

[1:34] Joe shares his favorite definition of entrepreneurship by quoting Peter Drucker, “Entrepreneurship is the act of endowing resources with a new capacity to create wealth.” Entrepreneurship stems from a french word meaning, one who undertakes something.

[3:12] Get introduced to the term “inventpreneur.”

[5:35] Joe delves into his career path. Most of his career, he has worked with entrepreneurs providing fundraising documents, values of companies, patents and market assessments. Joe has extensive knowledge about entrepreneurship because of the many hours he has spent with entrepreneurs.

[7:00] What common thread does Joe feel that all entrepreneurs possess? Why do you need both of these two components to be successful? What role  does the “pet rock” play in execution?

[9:40] Learn how entrepreneurs impact history in both positive and negative ways. Both positive and negative consequences can have a far reaching effect in history.

[11:30] Tamara and Joe contemplate how sometimes loss of project funding can be a tremendous opportunity for a ‘mega entrepreneur’ to step in and innovate.

[12:34] Slavery, bootlegging, and illicit firearms have all negatively impacted our history. Sometimes, talented innovative entrepreneurs use their ideas that have far reaching effects.

[15:25] Is the entrepreneurial skill inherited or can it be acquired? If given the right tools, can one head in that direction? Joe explains that often the ignitor of entrepreneurship is some sort of chip on one’s shoulder, or often youth growing up facing difficult challenges.

[17:55] Why Pioneers, Profiteers, and Racketeers? In most cases, Pioneers are entrepreneurs backed by private merchants. Profiteers are only focused on profits, yet their consequences reach beyond profit. Racketeers shed a light that not all people are heroes.

[19:19] Joe shares an inspirational story about one of his books characters, Funke Opeke. She is the founder of MainOne, an underwater fiber optic company between West Africa and Europe.Listen in to find out three qualities that Funke possesses.

{21:48] The comparison of two drop-outs is presented, Bill Gates vs Steve Jobs.

[23:45] Tips for entrepreneurs success: Don’t focus on one industry, market aggressively and patent!

[27:27] Childhood memories can have a powerful effect on purchasing. Brands and products carry emotional space with people. You can tap and leverage that as an entrepreneur. Tamara and Joe reminisce about Banana Boat.

[30:04] What makes the everyday entrepreneur tick and keep going?

[32:52] How does one pass the litmus test of entrepreneurship?

[34:42] Some large companies are being forced to adapt and think like entrepreneurs.  Listen in to find out what is driving this change.

[36:26] Tamara and Joe engage in the question, is it easier today to be involved in entrepreneuring?

[38:45] Connect with Joe at Value-guards.com.

 

If you are ready to:

Apr 18, 2017

Maureen Berkner Boyt is the founder of The Movie Exchange, a training and mentoring organization for companies who want to develop, promote and retain women and create an inclusive workplace. We delve into why diversity and inclusion are a must-have strategy, and how it leads to business success. We also talk about how our own unconscious bias hinders innovation, and how to overcome those biases.

 

Key Takeaways:

[1:58] Why should we care about diversity and inclusion in business? Learn how avoiding pale, male, and stale can provide many profitable benefits to your business team including a higher team IQ and a greater number of business patents.

[3:00] Diversity in your business is really just common sense. If we are examining projects looking at lots of different angles, the outcome is simply going to be better.

[4:40] Why do businesses so often end up with team players that look exactly alike?  What is unconscious bias?

[6:26] Tamara and Maureen share experiences about unconscious bias including a man and a woman switching email addresses to test the theory of unconscious bias.

[9:15] How does a team leader begin to interrupt the bias? Is acknowledging that the bias exists enough?

[12:40] Three powerful tools are shared for women to have a more inclusive voice: One, the secret sauce everyone must have is a sponsor. Two, the “like me bias” must be identified. Three, teams must talk about the implication of sex.

[15:20] What are the rules of inclusive teams?

[18:58] Women must simply learn to say thank you!

[21:00] Leaders need to start ‘reaching down,’ and taking a second look for talent already on the team, and then sometimes providing that extra little push of encouragement for women to fully feel ready to participate.

[22:26] Do the “millennials” have more or less unconscious bias? The results may surprise you.

[24:44] What is the first step a business should take to begin to remove the bias?

[27:18] When a business gets inclusiveness right, it's both a strategic competitive advantage and a strategic imperative.

[28:13] Find out why “shrink it and pink it,” just isn’t enough in the innovation marketplace.

[30:30] Get introduced to “naive realism” as Tamara shares a personal experience from early in her career.

[32:07] Learn about two successful businesses that are getting diversity right!  Listen to how they have achieved success and incredibly fast growth.

[34:22] Tamara and Maureen discuss actually going beyond the idea of, and into the implementation of busting up unconscious bias.

[37:18] Why should every strategic map include diversity and overcoming unconscious bias?  Why must it be measured and held accountable, to avoid sheer insanity?

[39:10] Hook up with Maureen at mo@moxieexchange.com

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...
  • Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Apr 11, 2017

Deb Gabor is a brand dominatrix, the author of the book, Branding is Sex, and founder of SOL Marketing. She has worked with big name clients, ranging from Microsoft and NBC Universal, to digital brands like Allrecipes. We dig deep into why branding is like sex, why getting your customers laid is essential to business success, and the three questions every brand must answer.

 

Key Takeaways:

[1:20] How did Deb become a brand dominatrix?

[2:55] Why is it important to have laser sharp focus on honoring your brand?

[7:15] You cannot separate what you do and how you deliver it, from how you show up as a brand. It all goes together.

[8:50] How do you create a brand that withstands the sands of time?

[11:45] How do you differentiate if your product is exactly the same as your competitors?

[15:20] What are some of the fatal mistakes brands make?

[19:40] How do you discover your ideal client, and create irrational loyalty?

[26:15] How do you market to your ideal customer effectively?

[32:10] You have to make your target audience feel like a hero.

[33:25] How is branding like sex?

[36:55] How do the best brands help get their customers laid?

[40:45] What are the three essential questions every brand must be able to answer?

[45:15] To be a good brand, you have to constantly put yourself through the ‘BS test.’

[50:40] When should you be branding? Always and often.

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Mentioned in This Episode:

SOL Marketing
Branding Is Sex
Connect with Deb on Twitter
Connect with Deb on Facebook
Connect with Deb on Linked In

 

Apr 4, 2017

Peggy Caruso is the owner of Life Coaching and Beyond, a certified Executive and Personal Development Coach, Advanced Relaxation Therapist, and NLP (Neuro Linguistics Programming) Master Practitioner. She is the author of a series of books, called Revolutionize. Her latest book, Revolutionize Your Corporate Life, can be found across the globe. We dug deep into how to tap the power of your intuition, meditation, and NLP to become a more decisive leader, and how all of that helps you to be more innovative and entrepreneurial in your work and life.

Key Takeaways:

[1:30] A lot of people don’t understand what leadership is, but this can be remedied by teaching our children success principles.

[2:50] Important entrepreneurial skills include creating a relaxing environment, replacing negatives with positives and sometimes being a follower.

[3:20] How can parents teach their children entrepreneurial skills?

[4:20] Peggy encourages innovators to “burn the boats.” Take a leap of faith and don’t look back.

[5:56] How are relaxation techniques beneficial for business?

[9:51] A powerful leader is a decisive leader.

[10:42] How can someone develop their intuition?

[11:58] How can failure be a good thing?

[13:45] There is a solution to every problem.

[14:34] What is a “mastermind” group, and how does it work in the corporate world, as opposed to how it works for an entrepreneur?

[17:30] How does being a decisive leader help encourage innovation?

[19:13] Peggy believes that you really can trust your intuition.

[21:03] Neuro Linguistic Programming identifies behaviors that need to be changed, and then changes them.

[22:20] How can NLP help someone accomplish their goals?

[23:10] It can be challenging to identify limiting behaviors.

[24:31] Connect with Peggy on her website, or find her books on any online bookstore.

[24:43] Peggy is using the revenue from her books to start an orphanage.

[25:22] When you are ready to take your game to the next level, visit GoToLaunchStreet.com, the number one online education platform and resource for innovators looking to get measurable results.

Mentioned in This Episode:

Revolutionize Your Corporate Life: A Simple Guide to Leadership, Balance and Success in Your Business, by Peggy Caruso

Go To Launch Street

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