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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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Now displaying: February, 2017
Feb 28, 2017

Chris Chopyak is the founder of ArloSoul, a global consulting firm that uses visual innovation and strategy to create inspired growth. She is also author of Picture Your Business Strategy. Chris and I cover everything from the power of drawing on ideation and team buy-in to how to leverage visual strategy in your day to day business. She also shares why visual work tends to avoid the pitfalls of miscommunication and bad assumptions.

Questions Answered in this Episode:

How did you become an expert in visual strategy?

What does “inspires growth through visual strategy” mean?

What problems do you help solve as a visual strategist?

What objections do you hear?

Key Points:

Power of visual strategy

  • Using drawings to capture essence of what’s being said
  • Images are universal
  • Provides a focal point during planning
  • Generates additional ideas
  • Stimulates both sides of the brain
  • Accelerates execution

Applications of visual strategy for businesses

Building more visualization into your business

Using visualization to synthesize information

Resources Mentioned:

Neuland Markers

Arlosoul Visualize Innovation

Picture Your Business Strategy by Chris Chopyak

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 21, 2017

Melissa Gonzalez is the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how.

Questions Answered in this Episode:

How did you become a retail experience expert and what does that really mean?

What do you think makes pop-up retail experiences so powerful?

What makes pop-up stores successful?

Does a pop-up experience need to be in a mall?

Are you seeing large companies using pop-ups as part of their overall strategy?

What’s the process for opening a pop-up?

What are goals that make sense?

How do you get people there?

Where do you get your inspiration from?

Which industries do you find most innovative?

What advice do you have for those wanting to start a pop-up?

Key Points:

Strategy

  • Goals
  • Create engagement
  • Marketing
  • Staff

Types of pop-up experiences

Pop-up stories

Pop-up stores gone wrong

Effective timelines

Examples of favorite pop-up stores

Connect with Melissa:

@melsstyles or @lionesquegroup

http://lionesquegroup.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 14, 2017

Gina Schrek is the founder of SocialKNX, a marketing strategy, content and social media firm, author and international speaker. Gina and I chat about what a good social media strategy looks like, why our efforts aren't working and how to flip our idea on the purpose and tactics on the many media channels we use. She also shares some of the common mistakes that are ruining our efforts and how to do the opposite. This podcast is a highlight reel from a video interview for LaunchStreet members.

Questions Answered in this Episode:

How should we think about our marketing strategy?

When clients come to you what are you hearing?

Key Points and Resources Mentioned:

  • Today’s online marketing
  • Website core of your marketing
    • Your blog posts, speaking, white paper, social media should pull people towards your website
  • Facebook Ads
  • Eye traffic
  • Experimenting and tweaking your marketing
  • Identify your audience
  • Create content for sales
  • Pinterest buyable links
  • Twitter
  • Social media doesn’t work unless…

Resources

Connect with Gina on social media @ginaschrek

http://socialknx.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

Feb 7, 2017

Dr. Jason Loth is a well established chiropractor and the inventor of SpineAlign. We go deep on why sleep matters, what happens to our bodies and minds when we don't sleep and how correct sleep alignment can help fix all that bad stuff. Jason also shares his experience launching a new invention into the world and what he hopes the impact will be. This podcast is a highlight reel from a video interview for LaunchStreet members.

Questions Answered in this Episode:

Why is sleep so important?

What are the signs that you need to change how you sleep?

How do you know if you have the right pillow and mattress?

How did you realize that alignment during sleep was such a big problem?

What differences have you seen in those who try the SpineAlign pillow?

Who should use the SpineAlign pillow?

What have you found helpful to get people to understand the benefits of the SpineAlign pillow?

Where do I go to buy one?

What’s one thing that we would be surprised to learn about you?

 

Key Points:

Sleep is when our bodies restore

Quantity as well as quality of sleep are both important

Correct sleep posture

SpineAlign pillow invention process

 

Resources:

https://www.spinealign.com/



Join us on LaunchStreet - gotolaunchstreet.com

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