Feb 21, 2017
Melissa Gonzalez is the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how.
Questions Answered in this Episode:
How did you become a retail experience expert and what does that really mean?
What do you think makes pop-up retail experiences so powerful?
What makes pop-up stores successful?
Does a pop-up experience need to be in a mall?
Are you seeing large companies using pop-ups as part of their overall strategy?
What’s the process for opening a pop-up?
What are goals that make sense?
How do you get people there?
Where do you get your inspiration from?
Which industries do you find most innovative?
What advice do you have for those wanting to start a pop-up?
Key Points:
Strategy
Types of pop-up experiences
Pop-up stories
Pop-up stores gone wrong
Effective timelines
Examples of favorite pop-up stores
Connect with Melissa:
@melsstyles or @lionesquegroup
If you are ready to:
Join us on LaunchStreet - gotolaunchstreet.com