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Inside LaunchStreet with Tamara Ghandour

This human-centered innovation podcast will resonate with those that recognize that being more innovative is their ticket to reaching their full human potential. Tamara removes the traps holding you back and gives you a new framework to unlock your innovation advantage. A combination mindset, tangible tools, insightful deep dives, and research based on Tamara's proprietary Innovation Quotient Edge (IQE) assessment Tamara Ghandour brings a fresh perspective to innovation - one that will help you be a strong innovator and confident leader. As the author of Innovation Is Everybody's Business , founder of the Everyday Innovators Tribe and the creator of the Innovation Quotient Edge assessment, Tamara makes innovation accessible to all of us in this conversational style podcast.
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Inside LaunchStreet with Tamara Ghandour
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Feb 21, 2017

Melissa Gonzalez is the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how.

Questions Answered in this Episode:

How did you become a retail experience expert and what does that really mean?

What do you think makes pop-up retail experiences so powerful?

What makes pop-up stores successful?

Does a pop-up experience need to be in a mall?

Are you seeing large companies using pop-ups as part of their overall strategy?

What’s the process for opening a pop-up?

What are goals that make sense?

How do you get people there?

Where do you get your inspiration from?

Which industries do you find most innovative?

What advice do you have for those wanting to start a pop-up?

Key Points:

Strategy

  • Goals
  • Create engagement
  • Marketing
  • Staff

Types of pop-up experiences

Pop-up stories

Pop-up stores gone wrong

Effective timelines

Examples of favorite pop-up stores

Connect with Melissa:

@melsstyles or @lionesquegroup

http://lionesquegroup.com/

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities...

Join us on LaunchStreet - gotolaunchstreet.com

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