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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Now displaying: August, 2017
Aug 29, 2017

Andrea Simon knows how to turn customer input into innovation. She is a leader in the emerging field of corporate anthropology and the author of the award-winning book, On The Brink: A Fresh Lens to Take Your Business to New Heights. On Inside LaunchStreet, we explore how we should think of our businesses as small scale societies, avoiding the challenges of the herd, and turning everyday observations into profound insights.

Key Takeaways:

[1:33] Corporate anthropology is a social science approach to studying our society and how humans organize themselves. Corporate anthropologists take observation and turn it into innovation.

[3:50] Tamara compares organizations/innovation to microorganisms. They are either growing or dying. There really is no such thing as stagnant. Most companies would be perfectly happy if everyday was like yesterday.

[5:46] Listen in to hear Andi discuss some common problems of today’s business. Find out why the 30-somethings don’t answer the phones!

[7:54] How do you turn observation into innovation? Really listen to what the consumer is telling us and turn it into what they are asking for. Part of it is discovery and part of it is delivery. How do I do this in an innovative way?

[13:55] Tamara shares a personal experience about ethnography and self perception.  The power of observation is so much greater than anything else.

[17:09] The first thing Andi does it take the client out into the field. The disconnect between what the customer really needs, instead of what you think they need, is the gap where ethnographers can play the role to understand what they are seeing differently.

[18:30] Get introduced to the “What If” sales process. Find out how to solve the client’s unmet needs.

[19:24] Find out what pitfalls clients are experiencing when they call Andi for help. Andi shares an experience about a filling station and filling a water bottle.

[22:42] Tamara advises that the question we need to ask ourselves is, are we going to move in our marketplace and sell more tomorrow?

[25:00] Tamara and Andi discuss why malls across America are fully staffed yet empty.  Why are there customers in Apple, Tesla and Peloton Bikes but very few elsewhere? Why is the biggest challenge for doormen in Manhattan finding space for delivered packages for the tenants?

[29:21] Listen in to find out how a mall bowling alley, pool table club, and bar have combined space to experience success by focusing on upscale experiential valuable upscale experiences. Customers want to experience the purchase.

[32:03] Andi believes that people are most comfortable in a herd. They like to hang out, and find their tribe and culture. The herd brings some challenges. First, most of the herd will resist when change is on the horizon. Second, the herd is typically not motivated to change until there’s a crisis. Third, It’s difficult to allocate money, resources amongst the herd. Fourth, the herd groups together and resists change to politics and power.

[34:35] A few tips to avoid following the herd are to seek for ways to become open-minded to disagreement, and to resist the urge to push new innovation away.

[37:52] Humans make decisions using heart to head processes. We need to ask ourselves which group do I want to belong to? Do I want to be an outlier in this decision?

[38:56] Tamara challenges her listeners to take step back and come to understand and come to an informed judgement. Is it possible for the herd to be involved in innovation?

[42:18] Andi compares collaboration to golf. Find out why Tamara advises us to observe and take copious notes to what people are saying and doing, for profound insight.

[43:56] Connect with Andi , listen to On The Brink Podcast and buy her book here.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Simon Associates Management Consultant Homepage

On the Brink: A Fresh Lens to Take Your Business to New Heights,
by Andi Simon, Ph.D.

 

Aug 22, 2017

For Maura Sweeney, Living Happy from the Inside Out is more than a slogan. It’s a life mantra. Author, Podcaster, HuffPost Contributor, and International Speaker, this Ambassador of Happiness and thought leader helps individuals find their voice, entrepreneurs develop their brand, and leaders emerge into their most brilliant selves. We chat about how to make happiness an internal trigger, what makes someone influential, and how to avoid being a victim in life.

 

Key Takeaways:

[2:06] Maura shares her preschool reflection of how JFK’s presidency left her with a passion for inspirational leadership, innovation and the importance of becoming a change agent.

[4:21] Maura’s mindset is simple. You can either say, it’s too bad, I’m not the one in charge. Or, you can say, I have a challenge, I am going to prove that there is a solution!

[6:50] Maura believes that leaders of today have shifted their motivation. They are not thinking about making it a win/win situation for all. It’s more about what is the impact for me at this moment?

[8:55] Tamara and Maura discuss that great innovators see the world around them and  contribute to their part. They also achieve loyalty by, advocating, supporting, and  collaborating together.    

[12:44] Get introduced to Maura’s two personas. Either you are the victim or the beneficiary. Focus on the thought that I am a benevolent person and beneficiary in a benevolent universe! You can then undo that feeling of being the victim and become the conduit to positive change.

[18:44] How can being in the beneficiary mindset help you to gain control of your space, allowing you to influence and innovate? Tamara challenges her listeners to catch yourself and own your feelings when you are playing the victim.

[21:00] Maura defines that happiness is not pink dresses and fairy dust. Happiness is a state of mind, one that is often chosen as if it becomes a discipline. Happiness is a state of being and it’s a state of presence. It’s something that is practiced.

[23:43] How does happiness affect your success? How does it help you to get into your innovative space?

[27:50] Tamara and Maura discuss how a perspective shift can provide you with power to change your life. Maura teaches about perspective in her Foundations of Happiness ecourse.You need to shift your perspective in your mind, in order to shift it in your world. It’s the catch phrase, “There’s nothing here or there’s everything's here.”

[31:52] Listen in for tips to advance from: there’s nothing here, to there’s everything here!

[34:31] Tamara asks Maura for pitfalls and payoffs for exiting the comfort zone. Listen in as Maura shares her pitfall dancing experience.

[38:52] Maura compares a diving analogy to taking your first step to exit your comfort zone. Start small, take your first step, and own it. Then, take your next step.

[42:01] Connect with Maura at Command Central to purchase her books, ecourse and listen to her podcast at Maura4u.

 

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Foundations of Happiness ecourse

The Art of Happiness, by Maura Sweeney

 

Aug 15, 2017

Adam Hansen is the VP of Innovation/Innovation Process Consultant at Ideas To Go, and a career-long innovation leader, student and devotee. He is also the author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward. We delve deep into the three natural biases that sabotage our innovation efforts and how to overcome them, how trust and conflict are important to innovation, and the six-second rule.

 

Key Takeaways:

[1:30] Listen in to find out why Adam believes that innovation is heroic and that there’s a responsibility of imagining the future of different possibilities.

[4:58] Adam believes that you gain authority when you author, not just write books, but create. He is interested in people that author, and believes that’s what is heroic.

[6:35] How do our ancestors affect how we innovate today? Risk aversion was a good thing for our ancestors but it’s not what we focus on today.

[8:53] Adam discusses three natural biases that sabotage innovation. First: negativity bias is the belief that bad is stronger than good. Second: availability bias is believing that what we see is all there is. Third: confirmation bias is the idea that once we believe the idea to be true, we continue to prove it’s true.

[13:19] Adam talks about attention, awareness, and how having a framework with tools can help you to overcome biases.

[15:20] How can understanding naive realism help with relationships and innovation?

[17:14] What is the role of the leader in creative dissent? Premature agreement can be harmful if reached too early. You want a breadth of different types of ideas.

[21:37] Tamara shares the truth that you only have one piece of the puzzle. You must have the other pieces in order to move forward.

[22:18] Get introduced to the amygdala hijack and 6 seconds.org. Adam shares the belief that to do innovation well, we need to become more emotionally intelligent and have better tools.

[28:14] Tamara challenges her listeners to a six-second challenge and encourages them to pause and take six seconds to answer the tough questions.

[30:44] Negativity bias is automatic and appears very smart. But truly, it’s not helpful in the contribution.

[33:24] How can framing your adventure challenge bring high impact to the conversation? Challenge the entire experience that goes around the benefits. Adam shares an example using pizza wars.

[37:08] Diverge/converge helps you to come up with better ideas. This needs to happen right from the start. Tamara talks about Under Armor’s innovation and their experience answering the I’m not selling ___, I’m selling ___ question.

 

[39:40] Adam shares Geoffrey Moore’s bowling pin strategy of thinking that head pin is what pin you need to knock down first. This makes if all the easier to knock down the rest of the pins.

[40:30] Adam shares advice on how to unlock innovation and outsmart their primal instincts. Ideas early in the process are vehicles to help you get to get to better places, not end destinations in and of themselves.

[42:18] Connect with Adam at Ideas2go.

 

If you are ready to:

■ get buy-in from key decision-makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Adam’s Forbes Magazine Interview

6 seconds.org

Ideas2go Homepage

Outsmart Your Instincts: How the Behavioral InnovationTM Approach Drives Your Company Forward, by Adam Hansen, Edward Harrington, and Beth Storz

Aug 8, 2017

Richard Banfield is the CEO and co-founder of Fresh Tilled Soil, a leading Product User Experience Design Firm in Boston, and the co-author of the best selling book, Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams. We dig deep into why product leadership is so important, how to bring that skill to your work, building fast innovation cycles, determining the signals from the noise, and driving good decision making.

Key Takeaways:

[1:21] You need a good leader to have a successful product. Leaders must be able to deliver and measure value to their customer. Find out what’s different in the role of a product manager and a product leader. You must listen to the customer and seek out negative feedback.

[6:12] Richard shares advice so that you can be less emotional and more objective about feedback. It’s like any skill that requires effort. You have to get out there and practice it!

[8:17] Is this feedback I can do something about? Find out about gravity problems and how to address them.

[9:29] Prototypes are more important than PowerPoints. Prototypes should pose a question that generates an answer for you.

[12:43] Why is product leadership so relevant today?

[15:44] Modern companies with any real desire to succeed will actively pursue the voice of the customer. Product managers aid in soliciting the customer's voice.

[16:33] How does a company build and nurture high-performing teams to achieve success? First, the teams must be cross-functional teams that represent all units within the organization. Second the teams must be co-located, connected, and working with each other. Third, autonomous; they must have the training and coaching to make good decisions.

[18:49] People must be taught to make good decisions. However, not every decision will be good. Don’t go for the big reveal. Work in a quick microcycle to deliver value, and fix problems along the way. Innovate, tweak, fix, and revolve as you move through the process.

[20:47] Richard believes the innovation team should be coaching and training everyone else how to think within the company.

[23:42] Successful product companies ship a lot of experiences and deliver hIgh rates of  value, around 5-10 experiences a month.

[24:42] Richard talks about some “aha” moments that he experienced while writing his book, Product Leadership. It’s OK to say, “I don’t know.”

[26:33] How does one divide the signal from the noise? Leadership must paint a clear vision for everyone, and explain why it’s meaningful, and how to get there.

[29:29] How can you identify product leadership? It needs to be obvious by intention. You need to get people on board, and then organize the effort. Leaders need to possess  empathy, organize and present well, and have the energy to go and perform every single day.

[32:06] Product leadership is one of the keys to making sure innovation is happening.  All aspects of the business must be part of innovation.

[33:44] Richard shares an analogy of the doctor making a house call to the crazy cat lady. Go and observe the customers in action and live in their shoes. Walk through the manure.

[38:24] Why is it necessary to be a lifelong learner?

{40:00] Connect with Richard on Twitter or on Richard’s homepage. Purchase Richard’s book on Amazon.

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams, by Richard Banfield

Richard's Homepage

Connect with Richard on Twitter

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