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Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
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Now displaying: August, 2019
Aug 27, 2019

In recent years, there has been a massive shift in the business world from brands and businesses being a passive stage for culture, to one where they are active challengers of culture. The role of business in people's personal lives is very different than it was — the relationship between consumer and brand, and what we expect from businesses has changed. How does this change the way we think about the businesses and brands we lead? Alain Sylvain is just the expert we need to hear from on this topic.

 

Alain is the CEO of Sylvain Labs, where he champions the application of science and a little whimsy to identifying new product and brand opportunities that could change the world. This unique approach has led him and his company to create lasting results for clients including Google, Spotify, GM, Patagonia, Airbnb, and more.

 

What can corporate brands learn from the brands within the music industry, i.e. musicians and bands? According to Alain, a lot. He explains how they represent value systems and ideas their consumers identify with, and why this is so powerful. We discuss how brands can bring science and whimsy together and the recent shift in society where people identify more with brands than governments or religions. Alain shares what this means for brands, why they need to stand for something and operate with purpose and intention beyond just profit generation, and how focusing on the culture of doing good and the greater good can help drive innovation and innovative solutions.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Alain Sylvain
Sylvain Labs
@Sylvain Labs on
Twitter, Instagram
Kiss
U2
BeyondBrands

NASA

Acorns

Oscar Insurance

Colin Kaepernick Ad for Nike

Gillette The Best A Man Can Be Campaign

Spotify

 

Aug 20, 2019

Today’s guest is not my usual kind of guest, but I have always believed in going wide and going deep in innovation. Looking outside our own backyard is sometimes necessary to avoid becoming too myopic in our outlook, which is why I have Marco Santarelli, real estate innovator, to join me today to share some of his insights that everyone can apply to their business.

 

Marco is the Founder and President of Norada Real Estate, a premier real estate investing firm that operates in a variety of markets across the country. He is also the host of the Passive Real Estate Investing Podcast, and has a book of the same name coming out in the fall.

 

What is it like, innovating within a structured industry like real estate? Marco explains why the real estate industry is ripe for opportunity and disruption, and the reason why it ultimately remains a people business, despite rising frustrations around technology taking over basic tasks. We also discuss the idea that risk is a function of a person, not the investment itself, and some of Marco’s surprising rules for real estate investing, including why it’s important to be market-agnostic. Tune in to learn more about Marco’s insights about innovating, and how to stand out and differentiate yourself in a crowded market.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Marco Santarelli, Norada Real Estate

Passive Real Estate Investing Podcast

The Ultimate Guide to Passive Real Estate Investing, by Marco Santarelli

IQE Assessment

Zillow

Rich Dad, Poor Dad, by Robert Kiyosaki

 

Aug 13, 2019

What is your company’s culture? If you can’t define your company culture, how do you know if it even exists, or if it’s working or not? The truth is, every company has a culture — it just may not be the one that you want. So how can you stop killing your company culture? Tabitha Laser joins me on this episode to explain what it means to have a successful culture.

 

Tabitha is a coach, consultant, and keynote speaker with 25 years of experience in a variety of industries, including oil and gas, energy, chemical, manufacturing, and government. She is also the author of the newly released book, Organization Culture Killers, which reveals how leaders can build cultures of success.

 

Not having clear expectations, not being able to communicate, poor leadership — these are the top three culture killers and Tabitha shares why they so often lead to toxic cultures within an organization. Tabitha reveals her tools for communicating more effectively and being better listeners. From what people are doing with their fingers or their feet, paying attention to body language can help you communicate better! We also discuss the three aspects to think about when making any decision within the company: people, public, and performance, and the difference between management and leadership skills. Tune in to find out more about why a culture of ignorance could be hurting your company, and some surprising culture killers you wouldn’t even have imagined.

 

If you are ready to:

  • get buy-in from key decision-makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Tabitha Laser

Organization Culture Killers, by T.A. Laser

Lie To Me TV Series

Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath

Aug 6, 2019

Why do some things go viral and others don’t? Why do some ideas seem to spread like wildfire, and others fall flat? How do you create communication in ideas that are downright contagious? Tim Staples believes it’s less about the process and more about the emotion.

 

Tim Staples is the CEO and Co-Founder of the successful digital marketing company, Shareability. His company has created dozens of viral videos for Cristiano Ronaldo, The Olympic Channel, Cricket Wireless and more. Tim is also the author of Break Through the Noise: The 9 Rules to Capture Global Attention, which outlines his incredibly simple yet effective approach to going viral.

 

These days, barriers to entry are so low that anyone can start a business or share their message, which makes it so much harder to stand out. As Tim explains, the truth is, nobody cares, that’s why innovators need to shift their mindset to think about how they can align themselves with the person they’re trying to capture. Tim also shares the five shareable emotions that are the secret to going viral — happiness/joy, awe/wonder, empathy, curiosity, and surprise. This episode is really a study in human behavior and communication, so tune in if you want to know how to break through the noise, be heard and get your message to the right people.

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com

 

Mentioned in This Episode:

Tim Staples on LinkedIn

Tim Staples on Twitter

Tim Staples on Instagram

Shareability

Break Through the Noise: The 9 Rules to Capture Global Attention, by Tim Staples

Chewbacca Mask Video

Heineken Open Your World Campaign

Stranger Things

Colin Kaepernick

Tough Mudder

Joe De Sena

Spartan Race

If Cute Babies Competed in the Winter Games” | Olympic Channel

CRISTIANO RONALDO IN DISGUISE - ROC

I SUED THE SCHOOL SYSTEM !!!” Prince EA on YouTube

Poppy on YouTube

 

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