Nov 29, 2019
One side of communication is how to be more innovative and create ideas, but the other side of this, and what I believe is the most essential element in communication — how to communicate your ideas and get buy-in. In today’s world where the facts don’t even seem to matter, how can you convince others? Lee Carter joins me to shed some light on persuasion and communication.
Lee Carter is a top communications specialist, a sought-after speaker, television personality, and author of Persuasion: Convincing Others When Facts Don’t Seem to Matter. As an expert in finding the right language to promote a brand or to fix a company’s reputation following a corporate crisis, Lee is skilled at not just communicating clearly or concisely, but also in the art of speaking the language of your audience.
It's great to have a good idea, but it's a whole different ball game to get buy-in for that idea, especially because we often think that ideas should stand on their own. Lee explains why it is so hard to get buy-in even when you have a great idea and why you need to be thinking about communicating changes in a way that makes people feel comfortable with it. Lee also touches on the big communications mistakes that people make and the impact of those mistakes as well as ways to uncover the barriers and obstacles that stop people from buying in. At the end of the day, it's all about knowing the language of your audience and talking to them in a way that reaches them — it boils down to having empathy in communication.
If you are ready to:
get buy-in from key decision makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…